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WHY RESPONSIBLE BEAUTY?Rica has decided to follow, from here on in,a greener path to reduce its carbon foot-print.

RICA CARRIES OUT EVERY SINGLE PHASEOF THE PROCESSES THAT TAKE A PRODUCTFROM THE ORIGINAL CONCEPT TO ITS FINAL SALEAll production processes, quality control and distribution come from within RICA facilities, eliminating the need for a supply chain, without any intermediaries in the stages of research, production or marketing.

This ensures a limited environmental impact thanks to fewer working stages, reduced emission of carbon dioxide and limited and concen-trated use of resources: all this substantially reduces the amount of pollution.

Shortened distances, processes and stages of production help the envi-ronment, and guarantee our customers superior quality control.

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this be-lief guides every decision we make.

We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.

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A Family StoryAlways preserving the founding principles,values and philosophies of a traditionalSicilian family.

Rica is a Sicilian family company, based in Cata-nia. In 1994, Mario Puglisi, a humble and hard working man, was living in the eastern coast of Sicily, while on a business trip he saw an oppor-tunity he couldn’t miss: he decided to buy Rica, a small scale, manufacter of hair removal waxes.

A great deal of dedication, passion, creativity and family interest in the global market of cos-metics has made Rica into a world renowned brand. Always devoted to the professional market, the Puglisi family remains a group of true artisans in what it does, unashamed of the pride we take in talking about our humble be-ginnings in a garage.

We continue doing things with our hands and with our hearts, putting care into everything we do. Al-ways preserving the founding principles, values and philosophies of a traditional Sicilian family.

Rica TodayPresent in more than 60 countries worldwide, Rica is now an international company competing in a vast range of markets, where we have achieved an enviable position in the cosmetics field. Our overlying goal is to satisfy the needs of each and every market we are represented in, and our in-ternal customer service team and R&D laboratory are always collaborating to support this goal.

Rica’s commitment to utilize and preserve our natural resources, together with the mission to use high quality standards in every phase of produc-tion, require daily careful control on raw materials used, exclusively selected from natural or organic products, these are then transformed during the production process strictly controlled by our qual-ity system. With this objective, we have worked all these years, and we are proud that all our efforts are recognized by our customers.

The Puglisi Family

Our missionAt Rica we are passionate about our products,our work, our markets, our natural ingredients.We strive to embody that passion in everything we do.

Our missionRica is passion; passion for our products, our work, our markets, our natural ingredients. We strive to embody that passion in every aspect of our company. It is our mission to create natural treatments that enhance the beauty of body and mind. We embrace the vast, natural resources of Sicily and its volcano Mt. Etna, and use local, re-newable elements with outstanding properties.We strive to be flexible, to respond quickly to shifting market demands, and provide immedi-ate response to customer requests while main-taining our global view.

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MEDITERRANEAN HAIRCARE BEAUTYNaturica aims to meet the needs of the new environmental awareness towardthe natural world and daily life reminding us of a Mediterranean culturewhich is to be appreciated and preserved.

Mediterranean in its respect for our origin and cultural heritageSicily encapsulates the splendour and decadence of the past world while reminding us daily of the legacy left by numerous and varying cultures in an indelible way.

Mediterranean in its inspirationfor the creation of all the products in this line of cleansing.

Mediterranean in its providing all of our ingredientsformulas are derived mainly from plants mixed together in a unique way, for a style that is not only beautiful and unique, but also pure.

Mediterranean in its veryessence from the nature of Sicily,its land, its landscapes and its volcano, Mount Etna, where the water is the basic element of every NATURICA product.

The concepts of NATURICA are included in the new packaging embellished with graphical illus-trations that make an immediate impact that is recognizably Sicilian.

The graphical representations incorporate the soul of the line. Sicilian landscapes expressing the most real and essential parts of Sicily, il-lustrating the close relationship between man, nature and tradition.

THE GRAPHICAL REPRESENTATIONSINCORPORATE THE SOUL OF THE LINEillustrating the close relationship betweenman, nature and tradition.

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NATURICA PRODUCTS ARE SAFERFOR THE CLIENT AND FOR THE ENVIRONMENT

Naturica products are created to meet the growing demand for natural cleansing and treatments, which not only nourish, hydrate, strengthen and protect the hair from the smog and pollution of our cities in a safer way, but that, at the same time, respect the environment in which we live.

A commitment to creating natural haircare products starts with a clearchecklist on what haircare products should NOT contain.

FREE OF:

• Sodium Lauryl Sulphate (SLS)

• Sodium Laureth Sulphate (SLES)

• Parabens

• Sulfates

• Artificial dyes

• Mineral oils, etc.

The elimination of these components is part of the continuous research by RICA to find solutions which have the purpose of improving the quality and the safety profile of our products on hair and skin.Formulas contain active botanicals and essential oils carefully selected and mixed together in a unique way to restore the natural vitality and radiance of the hair.

ENVIROMENTALLYRESPONSIBLE PACKAGINGFor NATURICA packaging we have made the choice of minimizing the weight of plastic bottles and to maximizing the use of post-consumer recycled materials, using materials that can be and are recyclable. All of our 1.76 oz., 6.8 oz. and 8.4 oz. bottles are made from Recycled PCR.

Post Consumer Regrind (PCR) is made from reclaimed neutral PET. Other packaging is made from PET, PP or PETG, and can be easily re-cycled through local recycling programs. We use only Recycled Paper accredited by FSC.

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All Naturica shampoos and conditioners formulas dramatically extend the life and vibrancy of hair color as they protect hair against ther-mal styling damage and furthermore, UVA/UVB suncreens helps pre-vent haircolor from fading and protect it from the damage of harmful sunrays by using a complex of Vitamine E, Ceramide, Opuntia Ficus Indica, AQ-SAVE and PRO-STRUCTURE, two compounds based on natural super-extracts of Junglas Regia and Castanea Sativa.

Why PRO-STRUCTURE?

PRO-STRUCTURE is a compound based on Hydrolized Walnut extract with high concentration of active principles and reticulating agents for proteins: structural phenols. PRO-STRUCTURE ‘s hair protection is a long lasting pro-tection, 3 days after treatment hair is still very effectively protected from radicals keeping an high antioxidant capa-city. It is able to preserve the dye molecule, from degrada-tion due to UV radiation and pollution.

Why AQ-SAVE?

AQ-SAVE is an active ingredient derived from organic fruit Castanea Sativa grown in Italy. The cosmetic activity is linked to fatty acids, proteins and to short chain sugars. Laboratory tests have shown that AQ-SAVE repairs the surface of the stressed hair with efficacy comparable to that of synthetic silicones. AQ-SAVE covers and repairs the hair by acting on it from the outside, this activ-ity gives the hair a greater ability to retain water and consequently a greater hydration counteract-ing the hair stressing effects of thermal styling and pollution.

NATURICA COLOR-SAVE FORMULASNaturica formulas prevent haircolor from fadingand protect it from damage of harmful sunrays.

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Volcanic Water

Permeable Rock

Precious mineralsin our Volcanic Waterenrich Rica productsThe primary ingredient of the new NATURICA formulas is also the most valuable because it comes from the depths of the Earth, after pass-ing through layer upon layer of molten rock and becoming enriched with minerals (copper, sele-nium and zinc) and precious trace elements to strengthen and fortify the hair.

The precious ingredient is Volcanic Water, prima-ry source of comfort and naturalness of the hair.

ShineSelenium lends brightness to the hair, keeping it strong, healthy and full of life.

Strengthening hairZinc leaves hair stronger and more resistant to damage from sun and wind, over-drying and over-styling.

Revitalizing colourCopper helps in the formation of melanin, a key element for beautiful hair colour, ensuring col-our that is long lasting and vibrant.

VOLCANIC WATER IS THE PRIMARY INGREDIENTin all Rica hair products, bringing new life, bounceand shine to the hair.

Layers of volcanic sand, basalt, and volcanic rock filter the water, giving it purity and a con-sistent content of revitalizing trace elements. The result is our precious Volcanic Water that invigorates and revives tired hair and scalp.