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The BestLoyalty Programs

and Why They Work

Stores that sell makeup, hair care, perfume and other beauty products have to be smart marketers, using tools like loyalty programs to keep customers coming back to them, instead of running off to get their products at the next store.

So here is what 5 BIG-TIME BEAUTY RETAILERS are doing with their loyalty programs – and why they’re so darn good at getting beauty-minded ladies and gentlemen to keep coming back – followed by the 8 core loyalty essentials for creating your own program!

INTRODUCTION

ULTIMATE REWARDS BY ULTA BEAUTY

1.

Ulta gets the top spot on our list for their “Ultamate Rewards” program. Why? We love the marketing, the setup and the personalized aspects. Birthday rewards. Double and Triple point bonuses on certain purchases. They also have a colorful and fun landing page which explains how their program work.

BEAUTY CLUB BY DEBENHAMS

Debenhams has something really nice going on. Their Beauty Club loyalty program is so, so easy to understand and their visual explanations make it even more simple.3 points to every £1 spent. Period. It’s great, and makes calculations easy for the deal-seekers out there.

2.

ELITE REWARDS BY LANCOME3.

Lancome is doing something so unbelievably cool with their Elite Rewards loyalty program. They’re rewarding customers for spend… and way more. If you sign up for their rewards program you’ll actually see they have a massive wall of activities to choose from, in order to earn points. Everything from watching their latest skincare video to writing a product review.

BEAUTY INSIDER BY SEPHORA4.

They have three different customer ties, and a flawless mobile app integration - just like Starbucks has - which means that the beauty giant is always in its customers’ hands. Free beauty classes and personalized gifts are a few of the perks that Sephora’s Beauty Insiders enjoy.

BRANDT LOYALTY BY DR. BRANDT

5.

They are doing quite well the following: tying loyalty and social media together to reach audiences everywhere. They’re really rewarding advocacy and engagement, rather than simply doing the traditional points-for-dollars thing.

THE 8 CORE ELEMENTSOF A FLAWLESS LOYALTY PROGRAMIN BEAUTY

1. Personalize your rewards & perks2. Reward customer actions in addition to

purchases3. Set up 2 or 3 loyalty tiers4. Offer bonus points on special events5. Set an expiration date on points6. Appeal to more customers with a wide range of

rewards7. Integrate your loyalty program (and payment)

with your mobile app8. Make social media a part of your program

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