why optimize your business brand?
TRANSCRIPT
![Page 1: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/1.jpg)
![Page 2: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/2.jpg)
WHY DO YOU NEED BRAND OPTIMIZATION
![Page 3: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/3.jpg)
![Page 4: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/4.jpg)
![Page 5: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/5.jpg)
WHAT IS OUR BRAND OPTIMIZATION SERVICE?
![Page 6: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/6.jpg)
![Page 7: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/7.jpg)
![Page 8: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/8.jpg)
GROW YOUR BUSINESS WITHBRAND OPTIMIZATION!
![Page 9: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/9.jpg)
![Page 10: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/10.jpg)
Millard Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimization (also known as “presence,”) eat up only 12% of
spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of
wallet share.
![Page 11: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/11.jpg)
How will I have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our
Brand Optimization Service!
![Page 12: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/12.jpg)
![Page 13: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/13.jpg)
![Page 14: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/14.jpg)
![Page 15: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/15.jpg)
![Page 16: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/16.jpg)
![Page 17: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/17.jpg)
![Page 18: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/18.jpg)
![Page 19: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/19.jpg)
![Page 20: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/20.jpg)
![Page 21: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/21.jpg)
WHAT WE DO
![Page 22: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/22.jpg)
![Page 23: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/23.jpg)
This will help you identify what marketing categories and locations to target and to prioritize for a solid brand optimization strategy!
We will provide you insights on your search traffic visibility and opportunities
based on marketing categories, geo-targets and competition.
We analyze up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to bring you an in-depth marketing report.
![Page 24: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/24.jpg)
![Page 25: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/25.jpg)
![Page 26: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/26.jpg)
![Page 27: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/27.jpg)
WHAT ARE THE BENEFITS OFBRAND OPTIMIZATION?
![Page 28: Why Optimize Your Business Brand?](https://reader035.vdocuments.us/reader035/viewer/2022062821/58a31dee1a28ab1d068b6b43/html5/thumbnails/28.jpg)