why online game sites need a content delivery network

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2013 2012 2017 2015 2011 2016 Expected to reach $35B in 2017 MMO games will account for $14.9B, or 21.2%, of 2013 global revenues These problems have a major effect on: & Latency/Lagging CDNetworks Content Delivery Network equips online game sites with the maximum level of performance & security needed to increase user satisfaction & revenue Security Attacks Server Crashes Download Failures CDNetworks Dynamic Web Acceleration reduces the number of data round-trips necessary to complete a web request, resulting in an ultrafast high performing gaming experience Reducing latency to create ultrafast downloads & dynamic game play Latency/Lagging CDNetworks Cloud Load Balancing & Cloud Storage solutions further mitigate post launch performance challenges by assisting with the heavy loads associated with ongoing play Protecting against security attacks With a combination of global PoP locations, anycast DNS methodology & DDoS absorption infrastructure, CDNetworks global network responds automatically to unusual traffic spikes Security Attacks CDNetworks Content Delivery Network instantly scales & increases the capacity of game servers with 140+ Points of Presence located in 86+ cities bringing gaming content closer to end users By adding scale to game site infrastructure Download Failures Server Crashes Why Online Game Sites Need a Content Delivery Network Online Game Industry Global Revenue Timeline 2011-2017 cdnetworks.com Infograph sources: http://www.forbes.com/sites/johngaudiosi/2012/07/18/new-reports-forecasts-global-video-game-industry-will-reach-82-billion-by-2017/) http://www.gamasutra.com/view/news/184834/ http://slashdot.org/topic/datacenter/rising-dependence-on-datacenters-makes-downtime-costs-skyrocket/ DDoS Attacks in the gaming industry 2013 report http://www.polygon.com/2013/8/15/4622252/plague-of-game-dev-harassment-erodes-industry-spurs-support-groups http://www.gamesindustry.com/valve-hits-record-7-million-concurrent-users-steam/#cOBMZgLTO6RMp5B4.99 http://www.gamesindustry.com/russian-social-gaming-market-nearly-tripled/ http://www.gamesindustry.com/hacking-attempts-surge-following-release-next-gen-consoles/ http://www.newzoo.com/press-releases/global-games-market-grows-to-86-1bn-in-2016/ http://english.people.com.cn/90778/7702699.html http://www.gamesindustry.com/infographic-on-the-global-mmo-market/ Some images used in this infograph were take from the blog site https://www.distilled.net/blog/seo/fixing-seo-problems-with-html5/ How? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? For online game sites, reliable, fast & secure connections are, mission- critical. Game sites must support growing global client databases & generate revenue by performing at the highest level. Users expect quick, responsive & secure game play. CDNetworks Content Delivery Network helps with precisely that. after a popular United States game publisher was hit by a DDoS security attack in 2013 7.3% Game Site Revenue stock decline reported by a European gaming company after experiencing a series of DDoS attacks ranging from 300 Mbps-3.5 Gbps $130k - $260k in lost revenue Player Satisfaction Server problems associated with the 2013 launch of SimCity4 led to a flood of angry emails, tweets & developer death threats The global online game industry is skyrocketing $19B in 2011 Russian Game Market is expected to grow at a CAGR of about 15% & Reach $1.5B Russia’s social games market nearly triples from the previous year reaching $236M As more gamers move online developers are struggling to maintain game performance & security Many top selling online games of 2013 experienced site crashes during launch week due to the massive number of users $31B in 2012 Expected to reach $86.1B in 2016 China's online game industry recorded total sales revenue of nearly $7B in 2011, an increase of over 32% from 2010 Global MMO market reaches 400M players Expected to reach $70.4B by the end of 2013 By 2015 Asia & Europe are expected to make up 87% global mobile & online game revenue Michael Gallagher, President & CEO Entertainment Software Association "No other sector has experienced the same explosive growth as the computer & video game industry..." The most commonly faced game site problems due to the increase of online gamers are: PROBLEMS Security Attacks Server Crashes Download Failures Latency/Lagging - David Emm, Kaspersky Lab Sr. Security Researcher ”We’ve just seen two of the biggest console launches ever, with PlayStation 4 & Xbox One. That means there will be more gamers for criminals to target, especially as the Sony & Microsoft machines increasingly use the Internet for a fuller gaming experience”

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Online game sites must satisfy large audiences who have a low tolerance for lagging and timeouts. This unprecedented level of interaction and sharing causes game sites to perform sluggishly under the strain of supporting high volumes of activity and users, negatively affecting customer ratings, IT operations and revenue. This infograph details the top performance issues online game sites faced in 2013, and how a CDN can be used eliminate the performance issues associated with today’s massive number of online users.

TRANSCRIPT

Page 1: Why Online Game Sites Need a Content Delivery Network

2013

2012

2017

2015

2011

2016

Expected to reach $35B in 2017

MMO games will account for $14.9B, or 21.2%, of 2013 global revenues

These problems have a major e�ect on:

&

Latency/Lagging

CDNetworks Content Delivery Network equips online game sites with the maximum level of performance & security needed to increase user satisfaction & revenue

Security Attacks

Server Crashes

Download Failures

CDNetworks Dynamic Web Acceleration reduces the number of data round-trips

necessary to complete a web request, resulting in an ultrafast high performing

gaming experience

Reducing latency to create ultrafast downloads & dynamic game play

Latency/Lagging

CDNetworks Cloud Load Balancing & Cloud Storage solutions further mitigate post launch performance challenges by assisting with the heavy loads associated with ongoing play

Protecting against security attacks

With a combination of global PoP locations, anycast DNS methodology &

DDoS absorption infrastructure, CDNetworks global network responds automatically to unusual tra�c spikes

Security Attacks

CDNetworks Content Delivery Network instantly scales & increases the capacity of game servers with 140+ Points of Presence located in 86+ cities bringing gaming content closer to end users

By adding scale to game site infrastructure

Download Failures

Server Crashes

Why Online Game Sites Need a Content Delivery Network

Online Game Industry Global Revenue Timeline 2011-2017

cdnetworks.com

Infograph sources: http://www.forbes.com/sites/johngaudiosi/2012/07/18/new-reports-forecasts-global-video-game-industry-will-reach-82-billion-by-2017/)http://www.gamasutra.com/view/news/184834/http://slashdot.org/topic/datacenter/rising-dependence-on-datacenters-makes-downtime-costs-skyrocket/DDoS Attacks in the gaming industry 2013 reporthttp://www.polygon.com/2013/8/15/4622252/plague-of-game-dev-harassment-erodes-industry-spurs-support-groupshttp://www.gamesindustry.com/valve-hits-record-7-million-concurrent-users-steam/#cOBMZgLTO6RMp5B4.99http://www.gamesindustry.com/russian-social-gaming-market-nearly-tripled/http://www.gamesindustry.com/hacking-attempts-surge-following-release-next-gen-consoles/http://www.newzoo.com/press-releases/global-games-market-grows-to-86-1bn-in-2016/http://english.people.com.cn/90778/7702699.htmlhttp://www.gamesindustry.com/infographic-on-the-global-mmo-market/Some images used in this infograph were take from the blog site https://www.distilled.net/blog/seo/�xing-seo-problems-with-html5/

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For online game sites, reliable, fast & secure connections are, mission-critical. Game sites must support growing global client databases & generate revenue by performing at the highest level. Users expect quick, responsive & secure game play. CDNetworks Content Delivery Network helps with precisely that.

after a popular United States game publisher was hit by a DDoS security attack in 2013

7.3%

Game Site Revenue

stock decline

reported by a European gaming company after experiencing a series of DDoS attacks ranging from 300 Mbps-3.5 Gbps

$130k - $260kin lost revenue

Player SatisfactionServer problems associated with the 2013 launch of SimCity4 led to a �ood of angry emails, tweets & developer death threats

The global online game industry is skyrocketing

$19B in 2011

Russian Game Market is expected to grow at a CAGR of about 15% & Reach $1.5B

Russia’s social games market nearly triples from the previous year reaching $236M

As more gamers move online developers are struggling to maintain game performance & security

Many top selling online games of 2013 experienced site crashes during launch week due to the massive number of users

$31B in 2012

Expected to reach $86.1B in 2016

China's online game industry recorded total sales revenue of nearly $7B in 2011, an increase of over 32% from 2010

Global MMO market reaches 400M players

Expected to reach $70.4B by the end of 2013

By 2015 Asia & Europe are expected to make up 87% global mobile & online game revenue

Michael Gallagher, President & CEOEntertainment Software Association

"No other sector has experienced the same explosive growth as the computer

& video game industry..."

The most commonly faced game siteproblems due to the increase of onlinegamers are:

PROBLEMSSecurity Attacks

Server Crashes

Download Failures

Latency/Lagging

- David Emm, Kaspersky Lab Sr. Security Researcher

”We’ve just seen two of the biggest console launches ever, with PlayStation 4 & Xbox One. That means there will be more gamers for

criminals to target, especially as the Sony & Microsoft machines increasingly use the Internet for a fuller gaming experience”

Expected to reach $70.4B by the end of 2013

Asia & Europe are expected to make up 87% of 2015 global mobile & online game revenue

Reaches $19B in 2011

The global online game industry is growing

Grows to $21B (includes digital delivery, subscriptions & Facebook games) in 2012

Many top selling online games of 2013 experienced site crashes during launch week

As more gamers move online developers are struggling to maintain game performance

North America

190M

275M

Asia/Paci�c

600M

400M

200M

515M

250M

Latin AmericaEurope MEA

1100M

480M

300M

115M 145M

245M

Global Online Population vs Global Online Gamers

PROBLEMSLatency/Lagging

Security AttacksServer Crashes

Download Failures

The most commonly faced game site problems due to the increase of online gamers are:

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