1.Singapore | Beijingwww.eastwestpr.comSocial Media in ChinaThe Weibo phenomenonBy Christian Dougoudwww.eastwestpr.comFollow us on:

2. Singapore | Beijingwww.eastwestpr.comBuild relationshipswith key media, industry influencersIncrease editorialenquiriesDrive web trafficWhy use sina weibo? 3. Singapore | Beijingwww.eastwestpr.comSource: China Internet Watch ,China Internet Statistics WhitepaperInternet users in China 4. Singapore | Beijingwww.eastwestpr.comSource: http://www.ciccorporate.com/China social mediaLandscape 5. Singapore | Beijingwww.eastwestpr.comhttp://www.reuters.com/article/2011/11/16/us-china-weibo-mncs-idUSTRE7AF0CN20111116What do the International MonetaryFund, Louis Vuitton and Unilever havein common?Melanie Lee. Reuters. Nov 16, 2011 6. Singapore | Beijingwww.eastwestpr.comForeign business, organizations and individuals useSina Weibo 7. Singapore | Beijingwww.eastwestpr.comSina Weibo at a glance 8. Singapore | Beijingwww.eastwestpr.comSina Weibo=++ 9. Singapore | Beijingwww.eastwestpr.com250 million registered usersincluding trade and general media, industry experts,academics, influencers andyour competitors 10. Singapore | Beijingwww.eastwestpr.com40 blogs posted every second 11. Singapore | Beijingwww.eastwestpr.com~ 5 million new users a month 12. Siemens on Sina Weibohttp://weibo.com/siemens 13. Bill Gates on Sina Weibohttp://weibo.com/gates 14. Electrolux on Sina Weibohttp://www.weibo.com/electroluxchina 15. IMF on Sina Weibohttp://www.weibo.com/imf 16. EASTWEST PR on Sina Weibohttp://weibo.com/eastwestpr 17. Weibo will go mobile318 million phone usersaccess internet via mobile phonesUSA population = 300 millionFuture development 18. Weibo will go internationalWeibo will not remain a local phenomenonFuture development 19. Cost of a weibo campaignEASTWEST will provide support for:- Creation of a weibo account- Branding- Business account verification (requires business license)- Community building to increase followers- Daily posting of company news- Upload of company material: photos, white papers, video- Activity report, traffic and followers analysisOne-time account setup fee: USD 790Maintenance ( up to 15hours/month): USD 1,500/monthsMaintenance ( up to 25hours/month): USD 2,500/monthsFuture development 20. Singapore | Beijingwww.eastwestpr.comCase studies 21. IEEE-SA on Sina Weibohttp://weibo.com/ieeestandardsassoc 22. FeaturesAccount statisticsEmbedded video releaseTagsPhotosAbout usVerified company account(requires license)SpokespeopleFollowersNewsLogoLatest post 23. Objectives Increase editorial enquiries Generate traffic to the Chinese IEEE-SA website Build relationships with key media, online bloggers, industry influencers 24. Create Create branded account & Company Verification Translate news into Chinese Synchronize Twitter, Facebook content with Sina Weibo Shoot video releases in Chinese 25. Publish News Industry updates Interview opportunities Event live posting Whitepapers Photos 26. Promote Research followers:Media, analysts, partners Promote events Link to video networks Optimize keywords 27. Monitor Editorial enquiries Competitor watch Interactions/Comments Issues/Crisis 28. Analysis Followers profiling Video views Reposts Traffic to main website 29. Singapore | Beijingwww.eastwestpr.com 18 years experience in B2B in Asia Offices in China, London and Singapore 400+ clients and counting Expertise in traditional and digital PR Affiliates in 12 Asian countriesCompany overviewEASTWEST PR is a public relations agency based in Asia since1995, with offices in Singapore and Beijing, China. 30. Singapore | Beijingwww.eastwestpr.comQuestions?Learn more on:Or contact uswww.eastwestpr.com