why librarian super powers will save the world kla
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Globally, we are seeing a rise in a both the knowledge economy and the service sector, placing libraries squarely at the center of forces that will reshape neighborhoods and nations. Powell and Snellman, from Stanford University say that in a knowledge economy, “production and services are based on knowledge-intensive activities” that accelerate the pace of technical and scientific advancement, as well as rapid obsolescence. Librarians enter this age of acceleration with great assets: unparalleled community trust, deep expertise in information services, a strong base of technology and tech skills, and a local and national footprint that is the envy of any retailer. Building on these existing strengths, I think librarians can harness new superpowers that will help transform neighborhoods, communities and global systems. Let’s talk about why librarian superpowers could save the world.TRANSCRIPT
Karen Archer PerryClarion Collaborative@KarenAPerry
www.ClarionCollaborative.com
Why Librarian Super Powers Could Save the World
Karen Archer PerryClarion Collaborative@KarenAPerry#LibrarySuperPower
Connecting Coloradans to their water
Colorado Water 2012
Colorado Water 2012
Colorado Water 2012
Colorado Water 2012
Trust
Knowledge
Technology
Place
Librarian Super Powers
libraries.pewinternet.org
digitalinclusion.umd.edu
csreports.aspeninstitute.org
#LibrarySuperPower@KarenAPerry@KSlibassoc
What’s your #LibrarySuperPower?
TrustSuper Powers
#LibrarySuperPower@KarenAPerry@KSlibassoc
Libraries are appreciated
• 91% say libraries are important to their communities
• 76% say libraries are important to them and their families
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
#LibrarySuperPower@KarenAPerry
Libraries stack up well
Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll, http://www.gallup.com/poll/1597/confidence-institutions.aspx
The Library
The Military
Small business
The police
The Church or religion
The presidency
The medical system
The US Supreme Court
The public schools
The criminal justice system
Banks
Television News
Newspapers
Big business
Health Maintenance Orgs
Congress
0 10 20 30 40 50 60 70 80 90 100
A great deal of confidence Quite a lot of confidence
• Gallup poll asks about personal confidence in specific American Institutions (Gallup does not include libraries)
• Pew poll asks about importance of libraries
91% say Libraries arevery importantimportant
The Library
The Military
Small business
The police
The Church or religion
The presidency
The medical system
The US Supreme Court
The public schools
The criminal justice system
Banks
Television News
Newspapers
Big business
Health Maintenance Orgs
Congress
0 10 20 30 40 50 60 70 80 90 100
A great deal of confidence Quite a lot of confidence
Libraries stack up well
*
The Military76%
The Library
The Military
Small business
The police
The Church or religion
The presidency
The medical system
The US Supreme Court
The public schools
The criminal justice system
Banks
Television News
Newspapers
Big business
Health Maintenance Orgs
Congress
0 10 20 30 40 50 60 70 80 90 100
A great deal of confidence Quite a lot of confidence
Libraries stack up well
U.S. Congress10%
*
Libraries stack up well
*
Public Schools32%
Libraries stack up well
Library91%
*
People like librarians• 98% of “ever” library visitors say interactions “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr
TrustSuper Powers
#LibrarySuperPower@KarenAPerry@KSlibassoc
Engage &Activate
TrustSuper Powers
Turn Outward
Connect and convene
Engage Deeply
Enlist support
Knowledge& LearningSuper Powers
#LibrarySuperPower@KarenAPerry@KSlibassoc
Librarians are THE champions of the first amendment• Intellectual
Freedom • Free speech• Privacy• Equal access• Open Internet• CopyrightPhoto credit: American Library Association President Roberta Stevens
#LibrarySuperPower@KarenAPerry
People appreciate core library services98% of Americans say borrowing books is “very important”
80% say reference librarians are “very important”
77% say free access to computers and the internet is "very important"”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
People love to read!
75% adults 16+ read a book last year23% adults read an e-book last year15 average # of books read last year24 average for those w e-readers30% e-content consumers say they read more41% table consumers say they read more5% borrowed at e-book from the library
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
Libraries are open for learning!
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
Public Access Computing
100%
Education & Learning
99.5%
Employment & Workforce
95%
E-Government & Civics
75%
Health & Wellness
57.9%
% of Libraries offering
Programs, Sessions
and Training
Navigate& Create
Knowledge& LearningSuper Powers
There’s an information explosion!
• Knowledge is doubling every 12 months, maybe faster.
• People need help navigating to things that are meaningful
Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950
While the public library was conceived in an age of information scarcity, today’s networked world is one of information abundance and mobility…
You can’t even trust a trusted source!
• Information professionals need to deepen skills and tools to differentiate content
Reference: Anne R. Kenney, Cornell University Librarian
#LibrarySuperPower@KarenAPerry@KSlibassoc
This world’s got a big skills gap!• 1/3 to 2/3 of adults -
depending on the country - lack the basic skills necessary for learning and working in modern economies
• Problem-solving in technology-rich environments, literacy, and numeracy
Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives, http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf
• Libraries to the rescue with literacy, online, in-person, and partner learning opportunities
Skill yourself first Then help others
#LibrarySuperPower@KarenAPerry
Creating the future @YourLibrary
#LibrarySuperPower@KarenAPerry
TechnologySuper Powers
#LibrarySuperPower@KarenAPerry@KSlibassoc
Borrow a music CD
Borrow an audio book
Use computer or internet
Borrow a DVD
Use a research database
16%
17%
26%
40%
46%
Among those who visited a library in-person in the past year, the % who did the following activities
Libraries are community hubs for technology and media
Reference: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
Libraries are connected to more digital content & services
#LibrarySuperPower@KarenAPerry
Librarians are America’s Digital Literacy Corps
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
IMLSFramework
Building Digitally Inclusive
Communities
Librarians are winning the battle for tech access against evil budget foes
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ #LibrarySuperPower
@KarenAPerry
TechnologyTurbo Charge
Get Networked
You gotta be in the game!
Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
People are e-reading on everything
E-reader Tablet Computer Cell phone
41
23
42
28
57 55
29 32
2011 2014
Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
Among all e-book readers ages 18 and older, the % who read e-books on each device
Tell them!
• 62% of Americans say they do not know if their library lends out e-books.
• This includes 58% of library card holders.
#LibrarySuperPower@KarenAPerry@KSlibassoc
Libraries need a tech turbo charge
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
Libraries need an Edge to win this battle!
Practical and aspirational benchmarks organized into three categories that assess:
• Community value• Engaging the community• Organizational management
Libraries need an Edge to win this battle!
The Power ofPlace
#LibrarySuperPower@KarenAPerry@KSlibassoc
Half of America came to your place last year!• 54% of Americans used
a public library in the past year
• 48% visited in person
• 30% used a library website
• 72% of Americans live in a “library household”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
Many wearing shirts proclaiming their love!
#LibrarySuperPower@KarenAPerry
The Power of
Place
Strengthen Experience
Engagement, loyalty and advocacy
is no longer driven by the products you sell.
It’s driven by how well the experience you deliver
meets your customers’
ever-changing emotional needs and wants.
54
Lewis Carbone
Create an experience not a product
55
Product or Service Environment People
#LibrarySuperPower@KarenAPerry
5 tips for strengthening user experience
Reference: King County Library System and Fernow Consulting
1. Less is more2. Visual trumps all other senses3. Foster discovery4. Keep it fresh5. Maintain your space
Library super heroes use space to their advantage!
Photo Credit: King County Library System, Newport Way and Federal Way Branches
The field of play is in the building and online
Super powers needed to save world
Trust
Knowledge
Technology
Place
Engage & Activate
Navigate & Create
Turbo Charge
Experience
Google Images: Captain Information Technology, September 3, 2014
Google Images: Captain Information and Community, September 3, 2015
Thank you Super Heroes!
www.ClarionCollborative.com Clarion Collaborative
Thanks to Mike Hallwww.comicbooklibrarian.com
Librarian Superhero Artist
What’s your super power?
Take a selfie Add you super powerTweet it with these tags
#LibrarySuperPower@KarenAPerry@Kslibassoc
Show us some real Kansas Librarian Super Heroes!
libraries.pewinternet.org
digitalinclusion.umd.edu
csreports.aspeninstitute.org
More ideas > More Action
• Read and Share the new Aspen Report: Rising to the Challenge: Re-envisioning Public Libraries
• 15 Action Steps for Library Leaders• 15 Action Steps for Policy Makers• 15 Action Steps for Community Leaders
• Complete the 2014 Digital Inclusion Survey by 11/21
• Check out the new E-rate Modernization Order• $2B in funding available for wifi network upgrades
• Slides will be available on Slide Share and at Clarion Collaborative