why johnny can't play: creating websites for grown ups

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Why Johnny Can't Play: Creating Websites for Grown Ups


Aristotle

Misconceptions about Age Verification

Many websites offer Age “Affirmation” and call it Age Verification including large in Alcohol, Tobacco, even Twitter/Apple


What the public thinks…

Aristotle

Misconceptions about Age Verification

Perception is that access to iGaming for under age cannot be controlled, or restricted. Causes political fallout that supports non-gaming interests and PR issues for brand conscious gaming companies


European Approaches Many tools to combat underage access US Approaches

– Nevada– New Jersey– Lotteries

Other Considerations Good examples from other industries

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What is the Real Story about Age Verification and Johnny


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European Approaches

Government Data Access

Italy, Spain, Denmark

Country supplies data to iGaming Operators for Age Verification

In-Person Verification

German (Proposed)

Customer must be verified “in Person” at post office or bank

Risk Based Approach

England, Gib., Alderney, Malta, others

iGaming Operator must apply a risk-based approach to validation of age and Identity – Financial Svcs. Approach similar to KYC

Document and Post Office

France

Customer must upload Identity Documents and enter code that is mailed to the home address


Aristotle

Many Tools to Age Verification

Gold Standard in Age Verification is a risk based approach

Employ multi-level approach to respond to level of risk and the validity of the identity response

Financial service approach

Aristotle provides an integrated service that restricts access based upon a combination of technology, data resources, and risk based service offering


Aristotle

State iGaming Age Verification

Age Verification in Nevada and New Jersey

Regulations and developing Regulations

Other States and Lottery Market


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Other Considerations

The Credit Card Accountability Responsibility and Disclosure “CARD” Act of 2009 and how impacts visibility of younger clients

Good because it limited access to credit for under 18; Bad because credit reference agencies have no visiblity

Consider other government data such as Drivers License and Voter data


Aristotle

Other Considerations

“Soft Mark” from Credit Inquiry not so soft

Credit impact for identity verification leaves an inquiry in name of casino or iGaming operating entityIn Ireland this impacted borrowing limits for online gamblers


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Good Example from Tobacco

California Business & Professions Code §22963 requires internet sellers of tobacco products to attempt to ‘match the name, address, and date of birth provided by the customer to information contained in records in a database of individuals whose age has been verified to be 18 years or older by reference to an appropriate database of government records kept by the distributor, a direct marketing firm, or any other entity.’

Federal PACT Act: verifying the information provided in sub-clause (I), through the use of a commercially available database or aggregate of databases, consisting primarily of data from government sources, that are regularly used by government and businesses for the purpose of age and identity verification and authentication.


www.aristotle.com

Integrity: Gold Standard in Online Age and ID Verification

World Class Customers Verification of Adult Citizens

in over 150 Nations Sophisticated Multi-Level

Approach to Age Verification– Datasets comprising of government

issued & publicly available personal data and algorithmic analysis

Ten+ years of age and ID verification experience


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Aristotle Integrity: Global Gold Standard for Identity and Age

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