LET US ADDRESSON
WHY IS MARKETING IMPORTANT?
Less DemandLesser the Financial Success
“Marketers stimulate demand”
-Phillip Kotler
CEOsRecognize Marketing Role
as
Good Customer Relationship
#Marketing Role
Intangible Assets:Adding value to the Firm
#Marketing Role
MARKETERS DECIDEWHAT FEATURES?WHERE TO SELL?WHEN TO SELL?WHAT PRICE?
HOW MUCH TO INVEST?
Feedbacks about Companies
Either or
If soHow many?
If so How to improve?
Companies Pose questions,
Seek inputsFrom
Online Communities
Remember
Good Marketing is no accident
#Good Marketing is no accident