The Power of InfographicsThe Business of Visualization

Infographics have emerged

as one of the most popular

and shareable forms of

social content.

Robin Richards – JESS3

Same Search ~120 days ago = 574k*

* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/

Why?

Credit: http://www.flickr.com/photos/will-lion/2595497078/

Easy to digest.

Source: http://www.flickr.com/photos/webtreatsetc/5321658646/

Easy to share.

Source: http://www.flickr.com/photos/7372907@N07/3428778556/

They are cool..

Infographics are visual

representations of information,

data or knowledge that

present complex information

quickly and clearly.

Wikipedia

One definition.

Source: http://www.flickr.com/photos/gdsdigital/4423754587

For some it means data visualization.

Source: David Armano, darmano.typepad.com

For others it’s idea art.

Infographic types and

applications.

Source: http://www.flickr.com/photos/gdsdigital/4361707483/

StatisticsApplications: presenting company information, industry research.

ConceptsApplications: illustrating thought leadership or philosophy.

Source: David Armano, EdelmanDigital.com

ModelsApplications: business process, service offerings.

CartoonsApplications: ideas, concepts, scenarios, culture.

Source: http://jess3.com/the-blog-tree/

InformationApplications: industry resources, specs, “cheat sheets”, comparisons

Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile

TimelinesApplications: evolution, progress, history, schedules.

Getting started.

Explore new ways to inform.

Source: http://www.flickr.com/photos/iareef/4478057025/

Source: http://www.flickr.com/photos/47388015@N00/5546771797/

Record your thoughts.

Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/

Process and refine ideas.

Create and publish.

A few things to remember.

• Keep it simple.

• Tell a story.

• Make sharing easy.

• Your ideas > your software.

• Just do it.

Workflow example.

Visualizing the idea that a

heavy investment in social

media won’t solve your

organizational issues.

http://www.flickr.com/photos/timparkinson/2436926028/

Started with the idea of a

weak foundation

http://www.flickr.com/photos/peter_roberts/4457615801/

That morphed into a

“house of cards”

Which turned into a (bad) sketch

Infographic ROI.

Infographics are cool but

also add business value.

Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views

Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes

Signals = Conversations

Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY

Improved Results

Content creation options.

• DIY.

• In-house designer.

• Outsource to a pro.

• Partner with an art

student.

The Power of InfographicsThe Business of Visualization

Mark , Digital Strategist