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WHY IS INCLUDING VIDEO ON SOCIAL MEDIA IMPORTANT? "The world is communicating in the language of video - you must learn to speak the language." Itzhak Garbuz - Magisto VP of Creative

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Page 1: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

WHY IS INCLUDING VIDEO ON SOCIAL MEDIA IMPORTANT?

"The world is communicating in the  language of video - you must learn to speak the language."                                                           Itzhak Garbuz                     -  Magisto VP of Creative 

Page 2: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

HOLIDAY GUIDEB O O S T Y O U R B U S I N E S S

Everything you need to know to get your business ready for the busiest time of the year.

Page 3: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

DATESAn easy one-sheet slide (and blog post) with the

most important dates and events during the holiday

season.

How to create fresh content ideas for the

holidays

TOOLSCONTENT

W H A T Y O U W I L L L E A R N

Our tools and templates that will save you time

and energy

LEADS Video tips + best

practices that will help you create

engagement, and generate leads.

Page 4: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

THANKS GIVING

November 22 - Thanksgiving

November 23 - Black Friday

November 24 - Small Biz Saturday

November 25 - Cyber Monday

November 26 - Giving Tuesday

December 2-10 - Hanukkah

December 24 - Christmas Eve

December 25 - Christmas

NEW YEARS

HANUKKAH & CHRISTMAS

D A T E S Y O U N E E D T O K N O W

December 31 - New Year's Eve

January 1 - New Year's Day

*start planning now!

Page 5: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

TYPES OF CONTENTClick here for your holiday content checklist.

Holiday VideosNewsletters BlogsHoliday Promotions Deal + Gift CountdownsGiveaways Thank you's Customer testimonials Brand stories

Page 6: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

IDEASContests Include: Photo or Video Scavenger Hunt Favorite Holiday Memories Photo/Video Caption "This" Contest Fav Holiday Story With Our Brand Charitable Causes Contest Stories To Share: Holiday Party Video Recap Holiday Memories from Staff Personalized Messages From The Owners Company Holiday Cards or Videos Team Day of Giving / Volunteer Stories Recap

Page 7: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

TIPS FOR CREATING ENGAGING CONTENT

1) Pay attention to what your followers really want 2) Be a resource, not a sales pitch 3) Build excitement with EXCLUSIVE deals - give them a reason to engage with you 4) Spread your content out 5) Be authentic - people shop local because of the personal connections you are able to provide 6) Source user generated content

Page 8: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

CURATING CONTENTNeed content to share? You don't have to create it all yourself.

Find tagged photos in your feedFollow influencers, share and promoteCreate a list of bizzes you admire to get ideasCreate a list of bizzes that have the same audience as you to keep in touchFollow and engage with similar business on social ASK YOUR COMMUNITY!

Page 9: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

LIGHTNatural light is best, but a

simple ring light or soft box kit on Amazon will do.

Seriously, that's it! You don't need a fancy camera or

equipment. Snag a simple tripod off Amazon for $13.98.

AUDIOSMARTPHONE

W H A T T O O L S D O Y O U R E A L L Y N E E D F O R V I D E O ?

Lapel Microphone $12.99 (a dongle if you have a new phone with

no headphone jack) .

Click here for further advice on audio and lighting.

Page 10: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

TOOLSClick here for 15 must have apps and tools you should be using right now.

CanvaInfinite StoriesContent Calendar Magisto Chantand more!

PRO TIP: CREATE YOUR SOCIAL GRAPHICS AHEAD OF TIME

Page 11: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

Click here to learn about brand it.

U S E M A G I S T O ' S B R A N D A B L E E D I T I N G S T Y L E S C U S T O M I Z E H O L I D A Y T E M P L A T E S + E D I T I N G S T Y L E S

BRAND YOUR VIDEOS

Page 12: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

MAGISTO.COMH O W T O G E T S T A R T E D ?

Click here to see our interview with Nir - Head of Customer Support as he answers all of

your burning questions.

Page 13: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

A S O C I A L M E D I A V I D E O M A R K E T I N G T O O L I N Y O U R P O C K E T

CONTENT: Never run out of social media content with a creative library of easy to make video templates CUSTOMIZATION: Customize videos with your message, logo, look & feel using drag-and-drop smart video editing technology. SOCIAL SHARING: Create converting Facebook ads and get a link, download or share it right on FB Clink here to download CHANT.

WHAT IS CHANT?

Page 14: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

LEADSClick here for our blog post on how to generate leads for your business.

Add a video to your landing pageSet goals Understand the purpose of your videoUse strategic CTA's Boost / Paid Ads

Page 15: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

WE ARE THE SUM OF OUR STORIES

- Oren Boiman, Magisto CEO

C O M P A N Y . C O M

Page 16: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

FACEBOOK @MAGISTOINSTAGRAM @MAGISTOAPP

TWITTER @MAGISTO

C O N N E C T W I T H U S

YOUTUBE.COM/USER/MAGISTO

BLOG.MAGISTO.COM

Page 17: WHY IS INCLUDING VIDEO ON - Magisto · LEADS Video tips + best practices that will help you create engagement, and generate leads. THANKS ... Pay attention to what your followers

THANK YOUD O N ' T F O R G E T T O C L A I M Y O U R F R E E 7 - D A Y T R I A L W I T H T H E C O D E :

F B L I V E 2 0 1 8 . E X P I R E S N O V E M B E R 3 0 T H

C L I C K H E R E T O J O I N O U R C O M M U N I T Y .