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ACCORHOTELS GLOBAL DEVELOPMENT
AUGUST 2018
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WHY INVESTIN PULLMAN
AUGUST
2018
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
STYLISH PREMIUM HOTELS
OUR WORLD IS YOUR PLAYGROUND
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Pullman Park Lane Hong Kong, 832 rooms
Hotels and resorts in tune with today’s mobile world, balancing
peak performance and personal well-being.
A vibrant place where global nomads can feel at their very best,
whether on business or leisure.
IMMERSIVE ART EXPERIENCE
TASTE OF THE NEIGHBORHOOD
SOCIAL HUB
CONVERGENCE OF WORK & PLAY
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
2018
>40% BRAND
TOTAL AWARENESSIn 6 countries
VERY SATISFIED GUESTS90% of Pullman customers are either satisfied
or very satisfied by their stay experience
#1 CONTEMPORARY DESIGN The most associated brand with contemporary
design in its category
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COSMOPOLITAN HOTELS
BALANCING PEAK PERFORMANCE
AND PERSONAL WELLBEING
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WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
20184
A DYNAMIC DEVELOPMENT
A NETWORK OF 123 HOTELS, 250+ HOTELS BY END OF 2030
NETWORK VS PIPELINE
36,569 rooms 14,262 rooms
OPERATING MODEMANAGEMENT CONTRACT
78%FRANCHISE CONTRACT
22%
100%
Geographical split
EUROPE30 hotels
8,189 roomsPipeline +797 rooms
Pullman Paris Tour Eiffel – France
© Abaca Corporate/Boris Zuliani
23%
MIDDLE-EAST &
AFRICA
12 hotels
4,010 roomsPipeline: +2,257 rooms
Pullman Dubai Creek City Centre - UAE
© Victor Romero
11%
AMERICAS
8 hotels
2,772 rooms
Pipeline +1,193 rooms
Pullman Miami Airport - USA
© Abaca Corporate/Bob Coscarelli
7%ASPAC
73 hotels
21,598 roomsPipeline +10,015 rooms
Pullman Beijing South - CHINA
© Jack Burlot
59%
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123 hotels 54 hotels
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
20185
PULLMAN PIPELINE
KEY UPCOMING OPENINGS 2018-2022
EUROPE
• Georgia, Pullman Tbilisi, 228 rooms
ASPAC
• China, Pullman Beijing Luneng, 270 rooms
• China, Pullman Shenzhen North Station, 275 rooms
• China, Pullman Shanghai Qingpu Excellence, 292 rooms
• Indonesia, Pullman Bandung City Centre, 279 rooms
• Japan, Pullman Tokyo Tamachi, 143 rooms
• Myanmar, Pullman Mandalay Mingalar, 365 rooms
• New Zealand, Pullman Auckland Airport, 300 rooms
• Vietnam, Pullman Quang Binh, 358 rooms
MIDDLE-EAST - AFRICA
• Ethiopia, Pullman Addis-Abeba, 298 rooms
• Kenya, Pullman Nairobi, 334 rooms
• Nigeria, Pullman Ikoyi, 200 rooms
• Qatar, Pullman Doha Bridge Towers, 468 rooms
• United Arab Emirates, Pullman Sharjah Canal, 186 rooms
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A STRONG NETWORK GROWTH
# HOTELS
121133
160170
2017 2018 2019 2020
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
20186
FLAGSHIPS
PULLMAN PARIS TOUR EIFFEL, FRANCE430 ROOMS
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WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
2018
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FLAGSHIPS
PULLMAN LONDON SAINT PANCRAS, UK312 ROOMS
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
20188
FLAGSHIPS
PULLMAN SAO PAULO VILA OLIMPIA, BRAZIL173 ROOMS
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
20189
FLAGSHIPS
PULLMAN BANGKOK KING POWER, THAILAND354 ROOMS
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201810
FLAGSHIPS
PULLMAN DAKAR TERANGA, SENEGAL231 ROOMS
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
2018
ZAMZAM MADINA
834 rooms - Kingdom of Saudi Arabia
BRISBANE AIRPORT
130 rooms - Australia
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LATEST OPENINGS
ZHOUZHUANG RESORT & SPA
174 rooms - China
BAKU
280 rooms - Azerbaijan
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201812
THE JUNCTION AT PULLMAN
A NEW LOBBY CONCEPTIt is a destination in itself, a dynamic, vibrant and
happening place where global nomads check in
and out, meet and mingle, work and play.
The perfect setting for our guests to successfully
balance performance and personal wellbeing.
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MANDATORY SIGNATURES
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201813
ROOM
THE NEW PULLMAN BED EXPERIENCE
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WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201814
BUSINESS PLAYGROUND
Conceived by designer Mathieu Lehanneur - is an unexpected space where each
event is an experience. Equal parts work, creativity and inspiration. Pullman
understands meetings and the need to shake them up once in a while.
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WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201815
MEETING SPACES
MICE
RELOADED
2018
MEET & PLAY.
ENJOY A CREATIVE AND ENGAGING MEETING EXPERIENCE.
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201816
PULLMAN KEY COMMUNICATION FACTS
PAID, OWNED, EARNED MEDIA CAMPAIGNS
In 2017:
Reach for print: >3,6M
Reach for inflight video: >8,1M
Ad impressions for Digital Ad: >3,8M
More than 4 million interactions generated by
1,000 posts on Social Media
>250,000 followers (all platforms)
PR Recall: +17M% in 2017
Highest share of positive coverage in 2017 vs Comp Set (44%)
2 editions per year
Chinese + English versions
Potential reach/year: 6.9M
New Social
Media Strategy
2 New Social
Media Campaigns
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201817
PULLMAN KEY COMMUNICATION FACTS
MOST PRESTIGIOUS AWARDS 2017
March 2017South China Morning Post
The Park Lane Hong Kong, ChinaSKYE: SCMP 100 Top Tables 2017
Award
-Travel & Leisure Magazine
Pullman Changshu Leeman, ChinaBest Business Hotel
January 2017Luxury Travel Guide Award 2017
Pullman Timi Ama SardegnaLuxury Hotel & Spa of the Year
March 2017Skytrax World's Best Airport HotelsPullman Guangzhou Baiyun Airport
The Best Airport Hotel in China.
-Travel & Leisure Magazine
Pullman Kaifeng JianyeBest Design Hotels
-Travel & Leisure Annual Travel Awards
Pullman Oceanview Sanya Bay Resort & SpaBest Resort Hotel
Q4Grand Prix 2017 Riga Architecture
Pullman Riga Old TownBest architectural project in Riga in 2017
Q2Baltic Real Estate Awards 2017
Pullman Riga Old TownBest Hotel & Tourism Resort in Baltics
-Ctrip
Pullman Dongguan ChanganDongguan's most popular hotel award
INTERNATIONAL
AWARDSMore than 140
Awards in 2017
44%SHARE OF
POSITIVE
COVERAGE.
HIGHEST OF OUR
COMPSET
+17%GLOBAL PR
RECALL
IN 2017
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
2018
58%
24%20%
44%47%
31%28%
25%
59%
40% 38%
19%
34%
19%
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Pullman - Affluent and engaged, luxury hotel users
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PULLMAN TOTAL AWARENESS
TOTAL AWARENESS > 40% IN 6 KEY COUNTRIES
Source: BEAM - Brand Equity & Awareness Monitoring December 2017 |
Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201819
PULLMAN BRAND MARGIN®
A STRONG RATE PREMIUM PERCEPTION
Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an
unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to
stay with brand X compared to an unbranded equivalent ». Base: people having stayed in paid-for accommodation in the last 12
months and somewhat/very familiar with the brand
Brand Margin ® in €. Traveller representative
Figures as of end 2017
Brand Margin® in €
54
43 42 41 4338 40
37
2925
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29
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EUROPE AMERICAS ASPAC MEA
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201820
ACCORHOTELS DISTRIBUTION SOLUTION
ACCORHOTELS OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONSTHE CENTRAL RESERVATION SYSTEM GENERATES ON AVERAGE 66% OF A HOTEL’S ROOM REVENUE / 58% FOR LUXURY & PREMIUM BRANDS
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201821
ACCORHOTELS DISTRIBUTION PERFORMANCE
42%HOTEL
PMS
58%ACCORHOTELS
CENTRAL
RESERVATION SYSTEM
CALL CENTERS, INTRA HOTEL
& CLUSTER SERVICES
ACCORHOTELS WEB
WEBSITE, MOBILE SITES
& APP
WEB PARTNERS (OTAS)
GDS/IDS
32% DIRECT SALES
26% INDIRECT SALES
16%
16%
19%
7%
FOCUS WEB DIRECT PULLMANHOTELS.COM
+ ACCORHOTELS.COM
+ MOBILE WEBSITES
PULLMAN ROOM NIGHTS
PULLMAN ROOM REVENUE
MOBILE GROWTH (PULLMAN ROOM REVENUE)
€97M
870,000
+77%
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FOR LUXE BRANDS
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201822
LE CLUB ACCORHOTELS
ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM
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2012 2013 2014 2015 2016 2017 S1 2018
Loyalty members - Worldwide
Le Club AccorHotels FRS loyalty program Huazhu loyalty program
A Worldwide program:
17 brands
3,400 hotels in 93 countries
Free enrollment
100% Web based program
More than 23,000 new members every day
Le Club AccorHotels represents 30.6% of
AccorHotels revenue
Partnerships with large Airlines loyalty program:
Skyteam, One World, Star Alliance…
106M
160M
Guests’ origin - Worldwide
>50 MILLION MEMBERS WORLDWIDE
+23,000MEMBERS EVERY DAY
LE CLUB ACCORHOTELSREPRESENTS
26%OF PULLMAN GLOBAL
REVENUE
LE CLUB ACCORHOTELS MEMBERS AVERAGE REVENUE SPENT PER
NIGHT IN 2017
€146
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
2018
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PULLMAN PERFORMANCE
REVPAR INDEX, AS OF END 2017
SYDNEY
3 Pullman Hotels
RevPAR INDEX = 103 to 125
SHANGHAI & BEIJING
3 Pullman Hotels
RevPAR INDEX = 101 to 135
DUBAI
3 Pullman Hotels with
RevPAR INDEX = 110 to 115
LONDON
1 Pullman Hotel
RevPAR INDEX = 130
PARIS
2 Pullman Hotels with
RevPAR INDEX = 102 to 104
GLOBAL AVERAGE OCCUPATION RATE
> 68%
WHY INVEST IN PULLMAN
POSITIONING | KEY FIGURES | NETWORK & PIPELINE | KEY IDENTIFIERS | COMMUNICATION | PERFORMANCE
AUGUST
201824
DEVELOPMENT CRITERIA
PROGRAMMING AND DEVELOPMENT RECOMMENDATIONAAA ultra city center
location, historic conversion
WORLDWIDE
RECOMMENDEDNUMBER OF ROOMS
200 keys and + 200 – 450 keys
ROOM AVERAGE SIZE -15%/-20% of worldwide 30 – 36 sqm
TGFA / ROOM -15%/-20% of worldwide 75 – 110 sqm
RECOMMENDEDNUMBER OF ROOMS
150 keys and + 200 – 450 keys
ROOM AVERAGE SIZE32 – 38 sqm
+ balcony36 – 42 sqm
+ balcony
TGFA / ROOM 75 – 110 sqm 82 – 120 sqm
FOOD & BEVERAGE
Locally Relevant Restaurant, Destination Bar, Early Bird Coffee Cart, Bites-on-Wheels (for resorts), Active Breakfast
WELL-BEING
Spa(1)
Fitness Centre(1)
Swimming pool(1)
Sarah Hoey fitness programme and minimum 2 treatment rooms
MEETINGS
The Junction Generous ballroom & meeting space > 1,000 sqmArtist PlaygroundChill out loungeConnectivity lounge
(1) Based on market demand
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