why ikea-qiang zhang-nmdl
DESCRIPTION
Digital Strategy for IKEA (The final project for New Media Drivers License at Michigan State University).TRANSCRIPT
New Media Drivers License
By. Qiang Zhang
Introduction
• Founded in Sweden in 1943
• World's largest furniture retailer
• 298 stores in 26 countries
• Functional ready-to-assemble furniture, appliances, and home accessories
“To offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them.”
Target Audience • Price preference
• Without specific demographic feature
• Common interest : home furnishing and DIY
Digital Strategy Objective
Add a brand new function to its original mobile app, and establish a longer-term social platform to engage more consumers.
Seamlessly integrate online media touch points in order to drive sale.
Big idea
“Why IKEA?” : Visualize & Share
Visualizing your home that furnished by IKEA products via new AR app and share them.
http://www.youtube.com/watch?v=vDNzTasuYEw
IKEA Augmented Reality App
SocialMedia
Visualize
Share
Feedback
IKEA Mobile App with AR Function
Via all kinds of social mediaReach more potential customers
Database
Media Budget
$11,000,000
Than
k you!
References
http://www.ikea.com/us/en/
http://en.wikipedia.org/wiki/IKEA
http://www.youtube.com/watch?v=vDNzTasuYEw
http://www.redbooks.com/