Download - Why ikea-qiang zhang-nmdl
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New Media Drivers License
By. Qiang Zhang
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Introduction
• Founded in Sweden in 1943
• World's largest furniture retailer
• 298 stores in 26 countries
• Functional ready-to-assemble furniture, appliances, and home accessories
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“To offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them.”
Target Audience • Price preference
• Without specific demographic feature
• Common interest : home furnishing and DIY
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Digital Strategy Objective
Add a brand new function to its original mobile app, and establish a longer-term social platform to engage more consumers.
Seamlessly integrate online media touch points in order to drive sale.
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Big idea
“Why IKEA?” : Visualize & Share
Visualizing your home that furnished by IKEA products via new AR app and share them.
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http://www.youtube.com/watch?v=vDNzTasuYEw
IKEA Augmented Reality App
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SocialMedia
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Visualize
Share
Feedback
IKEA Mobile App with AR Function
Via all kinds of social mediaReach more potential customers
Database
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Media Budget
$11,000,000
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Than
k you!
References
http://www.ikea.com/us/en/
http://en.wikipedia.org/wiki/IKEA
http://www.youtube.com/watch?v=vDNzTasuYEw
http://www.redbooks.com/