Why have we not shifted our mindset from Keywords to Topics when we should have done so by now?

Cosmin Negrescu CEO SEOmonitor.com

@ncosmin @seomonitor

One month ago I was on my way to climb Mont Blanc

I had to catch this tram

Find a flight

It’s been a while.

This is a major behaviour to be noticed by SEOs,

because what it says is that if you’re not ranking for

the entire topic, you’re not going to rank for any individual keyword.

Let’s take another example

Notice the ranks

So why didn’t we shift our mindset from keywords to

topics yet?

Because we have to spend hours brainstorming and using different

tools to do a relevant research

It’s like preaching to watch out for duplicate content without crawlers

Let’s say we do it. Then we have to set goals and track progress

It’s way too expensive: we have to spend too much time, brain cycles and money in order to really think,

research and measure topics.

So we took the challenge. And today I’m happy to introduce you to

It shows us

1. How many searches any given topic or niche has

2. Where we stand today

3. Who is competing and how visible they are

4. What blogs and publications are ranking on it

5. What is the seasonality of a given topic

to enable us to do the following jobs

1. Research and measure topics2. Understand where we stand today 3. Find who is competing on any given topic4. Identify which blogs and publications are already ranking on a topic

5. Check the seasonality of a topic

Search for any topic, as narrow or broad as you want

Add context

Competition & Outreach

Explore the relevant keywords with volume

Sign up with the “olympus16” code to get free access

Cosmin Negrescu@ncosmin

@seomonitor

www.seomonitor.com