why games are a powerful tool for brands?
TRANSCRIPT
Yoyo Why games are a powerful tool for brands
Jenny Kitchen
Why games are a powerful tool for brands?
Yoyo Why games are a powerful tool for brands
Benjamin Franklin
“Tell me and I forget, teach me and I may remember, involve
me and I learn”
Yoyo Why games are a powerful tool for brands
Who am I
Yoyo Why games are a powerful tool for brands
Gamification is growing in both the corporate sector
and in education
Yoyo Why games are a powerful tool for brands
Learners recall only 10% of what they read and
20% of what they hear. This number jumps
to 90% if they are applying content within a
simulation.
Yoyo Why games are a powerful tool for brands
70% of business transformation efforts
fail due to lack of engagement.
Yoyo Why games are a powerful tool for brands
How brands areusing games and gamification?
• Customer engagement
• Potential customer engagement
• Brand awareness
• Employee engagement and recruitment
• Communication of important messages
Yoyo Why games are a powerful tool for brands
Lets see some examples
Yoyo Why games are a powerful tool for brands
RNLI
Shorething!
http://shorething.rnli.org
Yoyo Why games are a powerful tool for brands
Yoyo Why games are a powerful tool for brands
Saving Setrus – Open University
http://www2.open.ac.uk/openlearn/savingsetru
s/
Yoyo Why games are a powerful tool for brands
What are the challenges?
• Can be costly
• Risk of investing in a game in the hope it
will ‘go viral’
• A game must be suited to your target
audience – too unsophisticated, too simple,
too complicated
Yoyo Why games are a powerful tool for brands
But what can be gained?
• Positive associations with your brand
• A deeper understanding of who you are /
what you’re trying to achieve
• A deeper engagement with your employees
and customers
• Increase in sales
• Good PR – games can make a great story
Yoyo Why games are a powerful tool for brands
Woody Allen
“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative”
Yoyo Why games are a powerful tool for brands
Thank you
Follow up questions or discussions
contact me on [email protected]
Yoyo Why games are a powerful tool for brands
Yoyo Design Ltd
90 Calverley Road
Tunbridge Wells
Kent. TN1 2UN
+44 (0) 1892 619555
www.yoyodesign.com