why food tech brands love social media?
TRANSCRIPT
FoodTech Brands
on social media
June, 2015
By Simplify360
29 Brands covered in this report
Not all brands are listed here
303
Facebook Insights:
Facebook Posts by all food tech
brands in the last 15 days. That is on
an average 12 post in 15 days. Less than 1 post per day (0.7 per day)
Among the 29 food tech brands considered in the study
97% of them has an official Facebook page while the
remaining 3% do not have an official page.
FoodPanda is the most
active brand on
FoodPanda.in is the most active on
Facebook with 38 posts in the last 15
days while JustEast.in despite their
presence with 87K fan base did not post
any thing with their last post being more
than 45 days ago.
18,324Total engagement on Food Panda’s
Facebook page
8
TinyOwl is the most engaged
Facebook page.
Posts
19,238 Total engagement18,960 Likes
123 Comments
155 Shares
The page has an engagement of 2,405
interactions per post
19,23818,324
8,532
6,080
3,7432,440
1,725 1,682929 578 347 342 326
Tinyowl Foodpanda PepperTap Zomato Dudegenie Fassos Grofers LocalBanya MealTango FreshMenu TheFirstMeal Momoe Swiggy
Engagement comparison on Facebook Fig. Engagement for the last 15 days, June 10 to 15, 2015. Figures in the graph indicates the sum of likes, comments and shares.
Inset: Rest of the brands with engagement less than 300. Source: Simplify360.com
276
178147 146
125
82
3521 19 9 7 6 0 0 0
40,240
All food tech
brands have an
official Twitter
handle
Combined mentioned of the Twitter
handles in the last 30 days (June 1 to
30, 2015).
An average of 1,388 per brand.
12,810No. of average
followers
3Tweets per
day
Food tech brands are yet to make the most
out of Twitter
0.83RT
per Tweet
40,240
All food tech brands have
an official Twitter handle
Combined mentioned of the Twitter handles
in the last 30 days (June 1 to 30, 2015). An
average of 1,388 per brand.
Zomato is the most
mentioned brand with 19K
mentions in the last 30
days followed by burrp
with 6K mentions
19,503
6,3874,711
2,8941,456 1,334 1,076 617 515 501 318 307 147
Twitter engagement comparison Fig. @Mentions of the official twitter account in the last 30 days, June 1 to 30, 2015.
Inset: Rest of the brands with engagement less than 100. Source: Simplify360.com
91
76 7464
40 3731
1914 11 8 4 3 2 0 0
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