1

WHYENSIGHTEN?Ensighten is the global leader in enterprise tag and data

management, transforming the way marketers collect, own

and act on all their data to drive 1:1 customer experiences

anytime, anywhere.

ENSIGHTEN. MORE THAN TAG MANAGEMENT.

2

HOW ENSIGHTEN SUPPORTS

Key Customer InitiativesTag Management

Ensighten Manage helps digital marketers and analytics professionals implement and change new technologies quickly.

Ensighten Mobile helps mobile marketing, ecommerce, analytics, and optimization professionals improve mobile app experiences for better app adoption and engagement; improve mobile app ROI.

Ensighten Pulse, Manage and Anametrix help marketers collect and report on customer-level data from all marketing touch points.

Ensighten Attribution and Anametrix help digital advertising professionals improve return on ad spend (ROAS) by better understanding their media efficiency.

Mobile App Optimization

Omni-Channel Data Collection

Digital Media Campaign Optimization

Accelerated Optimization

Improve website and mobile conversion rates through accelerated A/B & multivariate testing programs, and targeting using Ensighten Manage and Ensighten Mobile.

Use Ensighten Pulse, Manage and One to improve customer retention rates, loyalty benchmarks, and satisfaction scores.

Using Ensighten Manage, Pulse, One and Mobile, marketers can improve website and mobile conversion rates through targeting and personalization programs.

Drive better decision-making, streamline your digital marketing activities, and perform advanced multichannel analytics. With Ensighten, you can gain a holistic view of your customers based on deep insight into cross-channel behavioral data.

Customer Loyalty and Retention

Enhance Personalization

Multi-Channel Analytics

3

• Gain a single view of your customers by collecting, unifying and analyzing all onsite, offsite, mobile and offline data.

• Drive real-time 1:1 personalized action across any device or channel.

• Maintain full data ownership of all your data for complete freedom of movement across vendors and channels.

• Proactively manage and add value to diverse marketing investments around changing business requirements.

• Achieve all this with unprecedented speed, scale and security across the full spectrum of the customer journey, supported by our patented architecture and infrastructure.

THE ENSIGHTEN

Open Marketing Platform Enables Marketers to:

525%

Ensighten delivers 525% ROI, according to Forrester

150

Ensighten does business in 150 countries

OFFLINE

OFFSITE

ONSITE

ACTIONS

INSIGHTS

ENSIGHTEN DATA LAYER

1/3

One-third of the Fortune 50 use Ensighten

© 2015 Ensighten. All rights reserved. All product and company names are trademarks or registered trademarks of their respective holders. [v08312015]

ABOUT ENSIGHTEN Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging™ technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world’s leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten’s single line of code.

Phone: (650) 241-3343 | Email: info@ensighten.com | Twitter: @ensighten | www.ensighten.com

Ensighten Case Study: Citi Brazil

ENSIGHTEN IS TRUSTED BY HUNDREDS OF ENTERPRISES