Why Do Kids & Teens Love Snapchat?

Why Do Kids & Teens Love Snapchat?

• Facebook has long maintained that teens are not losing interest.

• However, Q3 numbers show that teens are leaving Facebook.

• Instead, teens are adopting Snapchat.

• Snapchat

has quickly risen to mass

popularity, much like Instagram.•

Investors are taking notice and Snapchat

is likely to expand in

2014.

The Appeal of the Ephemeral

•

Snapchat

actually sees 350 million snaps per day.

•

In comparison, Facebook also sees 350 million photos uploaded every day.

•

According to Josh Constine

at TechCruch,

kids and teens like Snapchat

because it is

ephemeral –

the photos and videos disappear after 10 seconds, leaving no time for them to be judged.

The Appeal of the Ephemeral

•

Constine

believes that kids and teens see Facebook the way adults seek LinkedIn (as a more professional space).

•

Facebook also may be too overwhelming for the younger crowd, which is gravitating toward single-

service social media apps.•

Facebook is also associated with drama and cyberbullying

amongst

teens.

Is Snapchat

Worth $4 Billion?

•

Investors are raising Snapchat’s

monetary worth as

it rises in popularity.•

According to The Washington Post, The current value of Snapchat

is between $3

billion and $4 billion.•

This is a large amount of money for an app that does not yet produce revenue.

•

Figure is based on the current market and the app’s potential for growth.

Is Snapchat

Worth $4 Billion?

•

Tencent, a media holding company from China, is currently considering a major investment in Snapchat.

•

This is a risk but it is not without precedent –

neither Instagram

nor YouTube produced significant revenue before they were bought by Facebook and Google.

Predictions for 2014

•

Because it is following a similar trajectory to Instagram, it is likely that Snapchat

will eventually be

sold and monetized in 2014.•

According to CNN, the CEO of Snapchat, Evan Spiegel, has implied that in-app purchases may be a way to monetize.

•

Snapchat

also has a new feature called Snapchat

Stories where snaps last for 24 hours rather than the typical 10 seconds.

Predictions for 2014

•

This platform could potentially be used for advertisers.

•

Snapchat

would be an ideal advertising platform for those who market toward kids and teens.

•

Clothing retailers could send snaps that promote new products.

•

Entertainment companies could use the Snapchat

Stories

feature to post video trailers for new TV shows, movies, and video games.

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