1.Why display is getting better: A mix of science and art James Beser, Sr. Product Manager

2. Growing the digital audience Global Android Devices activated 2013 900M May 750M Sept 1B Sept 3. U.S. consumers spend 12 hours with media each day Shifting consumer behavior 53% of all mobile phones used in the U.S. are smart phones; 40% are using tablets Source: eMarketer Global Intelligence Report, Sept. 2013 4. Create compelling stories 5. Three Top Trends in Brand Display OUTs INs 6. Consumption Whats out? Whats in? Engagement 7. The Range Rover Lightbox 8. Engagement optimization efficiency 3.65% average engagement rate 1% 2% 3% 4% 3/19/13 3/23/13 3/27/13 3/31/13 Our campaign gets smarter as it goes along. Kim Kyaw, Digital marketing and social media manager, Jaguar Land Rover 9. Whats out? Whats in? Mobile, Mobile, Mobile. nScreen 10. Beautiful experiences, at scale, across screens 11. Beautiful experiences, at scale, across screens 12. Whats out? Whats in? Guessing Hoping Praying Ballparking Assuming Knowing 13. Have you seen this ad? 50% of online ads arent 14. Knowing that your ad was seen 15. Thank You