why data centers focus content on goals (slideshare)
TRANSCRIPT
Why Data Centers Focus Content on Goals
How setting goals can help acquire colocation and end-user partners
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Data centers and end users have different concerns
and needs
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Resonating Content Generate buyer personas Separate content Different topics
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Buyer personas:Fictional representations of
ideal clients
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Buyer Personas Attract relevant clients Score leads Create personalized content
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Create Buyer Personas Research Educated speculation Verifiable data
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Segmenting Audiences Understand their concerns Demonstrates relevance Industry world-class expert
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Create separate content and conversion paths for
audiences
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Are you looking to acquire more colocation and data center end-user partners?
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Let us know in the Comments section below
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