2 biggest lead generation mistakes data centers make (slideshare)
TRANSCRIPT
![Page 1: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/1.jpg)
2 Biggest Lead Generation Mistakes Data Centers Make
Mistakes data center CEOs and those selling to data centers make when trying to generate leads
Courtesy of SP Home Run Inc.
![Page 2: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/2.jpg)
Many elements are needed to optimize websites for
lead generation
Courtesy of http://www.SPHomeRun.com
![Page 3: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/3.jpg)
Optimizing Websites Appeal to buyer personas Actionable items Digital assets
Courtesy of http://www.SPHomeRun.com
![Page 4: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/4.jpg)
Two main mistakes data centers make when trying to
generate leads:
Courtesy of http://www.SPHomeRun.com
![Page 5: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/5.jpg)
#1: Limited places for visitor to become a lead
Courtesy of http://www.SPHomeRun.com
![Page 6: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/6.jpg)
Mistake #1 Neglects Awareness prospects Neglects Consideration prospects Limited value
Courtesy of http://www.SPHomeRun.com
![Page 7: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/7.jpg)
Distribute content for each stage of buyer’s journey to
appeal to all prospects
Courtesy of http://www.SPHomeRun.com
![Page 8: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/8.jpg)
#2: Not providing educational content
Courtesy of http://www.SPHomeRun.com
![Page 9: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/9.jpg)
Mistake #2 Does not attract prospects Negatively affects landing pages Can’t capture leads
Courtesy of http://www.SPHomeRun.com
![Page 10: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/10.jpg)
Avoid These Mistakes Have various conversion paths Premium content Use buyer personas Use buyer’s journey
Courtesy of http://www.SPHomeRun.com
![Page 11: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/11.jpg)
Use Educational Content Webinars White Papers eBooks Blogs Podcasts
Courtesy of http://www.SPHomeRun.com
![Page 12: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/12.jpg)
Has your data center had success with lead
generation?
Courtesy of http://www.SPHomeRun.com
![Page 13: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/13.jpg)
Did your data center business make any of
these mistakes?
Courtesy of http://www.SPHomeRun.com
![Page 14: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/14.jpg)
Let us know in the Comments section below
Courtesy of http://www.SPHomeRun.com
![Page 15: 2 Biggest Lead Generation Mistakes Data Centers Make (SlideShare)](https://reader036.vdocuments.us/reader036/viewer/2022062900/58e4f2f31a28abdf698b459d/html5/thumbnails/15.jpg)
LEARN MORE
Attracting Data Center Clients: Step by Step
© SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.
Listen to the Full Webinar Recording Now at
http://www.SPHomeRun.com/ADCC