why artiÞcial intelligence matters for marketing · they generally live natively inside a...
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Why Artificial Intelligence Matters for Marketing
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You’ve probably heard the buzz ...
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The age of artificial intelligence has arrived.
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Well, not robots and flying cars exactly.
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is an area of computer science that makes machines do things that would require intelligence if done by a human.
This includes tasks like learning, seeing, talking, socializing, reasoning, or problem solving.
Artificial intelligence
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Why Marketers Must Prepare for the Rise of
ARTIFICIAL INTELLIGENCE
EXPERIENCE THE FULL STORY
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AI is designed to flow seamlessly into the tools you already use. But that also makes it a little hard to recognize …
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And it turns out, 63% are already using AI tools without realizing it.
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One of the most popular applications for AI is voice search, which uses natural language processing.
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Nov 2016
May 2016
WeeklyOnce a dayMultiple times a day
10%
27%
9%
20%
9%
38%
How frequently do you use voice-enabled search engines a week?
November Base: 1,051 consumers in the US, UK, Ireland, Germany, Mexico, and Colombia who have used voice search within the past monthMay Base: 1275 consumers in the US, Canada, UKI, Germany, Australia, New Zealand, Singapore, Colombia, Mexico, and BrazilSource: HubSpot Global AI Survey, Q4 2016
38% use voice search weekly … and adoption is rising.
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SEO professionals will need to learn how people use voice search to find content, not just long-tail keywords typed into Google.
What does this mean for marketers?
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are text-based applications that humans communicate with to automate specific actions or seek information.
They generally live natively inside a messaging app, such as Slack, WhatsApp, or Facebook Messenger.
Bots
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Sources: Whatsapp (MAU), Facebook (MAU), Tencent (QQ and WeChat MAU), Venturebeat (*Kik users), TechinAsia.com (Viber and Line MAU), Telegram (MAU), Kakao Corp. (MAU)
Today, 4 billion people worldwide actively use messaging apps.
Facebook Messenger
Monthly active users worldwide of messaging apps
QQWeChat
Kik*ViberLine
TelegramKakaotalk
1,000,000,000877,000,000
762,000,000300,000,000
236,000,000218,000,000
1,000,000,000
100,000,00040,000,000
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47% are open to buying items from a chatbot.
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48% opt for live chat when they have a customer service question, nearly as much as phone and email.
Base: 1,426 consumers in the US, UK, Ireland, Germany, Mexico, and ColombiaSource: HubSpot Global AI Survey, Q4 2016
When you have a question or problem you need help with, how do you like to connect with a company’s customer service group?
58%
Phone conversation with aninteractive voice recognition system
Text message
Live chat
Phone conversation witha live person
54%
48%
17%
17%
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40% don’t care if their customer service question is answered by an AI tool or a human, as long as they get help quickly and easily.
If you reach out out to a company’s customer service group, does it matter if a person or an artificial intelligence (AI) enabled program responds to your question?
I prefer getting help from an AI system
It doesn’t matter,as long as I get help
quickly and easily
I prefer getting help from a person
3%
40%
57%
Base: 1,426 consumers in the US, UK, Ireland, Germany, Mexico, and ColombiaSource: HubSpot Global AI Survey, Q4 2016
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Thanks to bots, customers can get personalized shopping recommendations and always available customer service.
What does this mean for marketers?
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People Just Don’t Realize It
ARTIFICIAL INTELLIGENCE
IS HERE
GET THE FULL REPORT
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is an advanced area of AI that allows programs to absorb huge amounts of data and create predictive algorithms that improve over time.
Machine learning
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With machine learning, marketers can offer more personalized content and product suggestions than ever before.
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The guessing game of marketing will end. Marketers will have the data to guarantee impactful content, time email sends, personalize social media advertisements, and much more.
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As adoption rises, consumers will expect a new caliber of marketing only attainable with the data artificial intelligence can provide.
What does this mean for marketers?
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Why Marketers Must Prepare for the Rise of
ARTIFICIAL INTELLIGENCE
EXPERIENCE THE FULL STORY
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