What madeFacebook “Like”WhatsApp?

How Facebook perceivesWhatsApp on abusiness level?

WhatsApp in the previousyears have emerged as a

threat and also anopportunity for Facebook

Reasons which madeFacebook to acquire WhatsApp!

#1 – Phenomenal Growth

WhatsApp’s ever increasing user base

#2 – Stronghold in mobile market

WhatsApp’s phenomenal revenue figures on mobile platforms

#3 – Facebook’s absence in “Dark Social”

Ever growing information transfer through private platformswhere Facebook’ share was very less.

#4 – Facebook was getting “old”

WhatsApp was clearly becoming more and more popularamongst younger audience

#5 – WhatsApp was getting hotter

As compared to its competitors, daily message volumewas accelerating much faster than predicted.

#6 – Technical Prowess

If a product is technically sound along with beingpopular, what else a potential investor needs

#7 – Facebook Messenger was losing its grip

Facebook Messenger was only popular in US,and was losing its grip in rest of the world.

Hence, Facebook pressed the“Like” button on

WhatsApp