why and how you should market to new movers

45,000,000is the number of Americans that move each year.

RENT-A-TRUCK

$150 Billion+is spent on new mover expenditures.

Home Improvement

Pet Supplies

Clothes

Furniture

Appliances

Home Decor

Flooring

Bedding/Linens

38%

Lawn Equipment & Tools/Hardware

79%

75%

73%

57%

55%

50%

35%

33%

Most Frequent New Mover Purchases

New Movers mean new customers

RENT-A-TRUCK

65% of female movers worry about finding a

new hair stylist

67% have trouble finding auto repair

97% appreciate gifts from local merchants

80% redeem gift certificates from local

merchants

New Movers are

5x’s to become loyal customers if you reach them first.

more likely

Name: Molly JonesGender: FemaleAge: 27 Children: NoneOccupation: TeacherInterests: Hiking & CraftingSocial Presence: Facebook, Twitter, & PinterestEmail: [email protected]

Name: Henry JonesGender: MaleAge: 32 Children: NoneOccupation: FirefighterInterests: Fishing & CarsSocial Presence: FacebookEmail: [email protected]

Start with a quality list

Continue to contact

6 months to 1 year

after move

Contact across

multiple channels

How to Acquire New

Movers as Customers

In order to target new movers, first start with a high quality list. Choose a vendor that provides contact information as well as demographic, psychographic, and behavioral data on your prospects.

Frequency is key.New movers are not always ready to make a purchase

right away. Send frequent and various offers to stay

top of mind and develop brand recognition. At least for

6 months to 1 year after their move.

engage across multiple channels

Consumers expect a seamless message across digital and traditional channels. For the best results, execute an omni-channel campaign that includes email,

direct mail, and online advertising.

Businesses can lose up to 20-40% of their business every year. Customer acquisition strategies are critical to make up for this attrition, and targeting new movers is a great way for a variety of businesses to create long-lasting, profitable relationships.

www.datamentors.com

Sources

http://www.prnewswire.com/news-releases/new-study-reveals-why-how-local-merchants-should-target-new-movers-56962647.html

http://img03.en25.com/Web/EpsilonDataManagementLlc/%7B38694bdf-2064-43d9-9ed4-dd42a71bc743%7D_2015_Target_New_Mover_Report.pdf