why a successful business must be collaborative one
Post on 22-Oct-2014
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DESCRIPTION
90:10 Innovate explain why to be a successful business in the networked world you need to be a collaborative one. Offering an approach to cocreating your business its products and services.TRANSCRIPT
Need Some Help?Let the crowd shape you.Make you a better fit.The Co-Creation Consultancy
• We are• What’s changed• Our Method
We are..• We are a crowd of researchers, planners, brand
strategists, web developers and social media specialists.
• We use methods of co-creation to bring about insight, innovation and action for organisations.
• We make your products, services and communications a better fit for the intended consumer – helping deliver a better business
• We are.• What’s changed• Our Method
People have always been activists
With opinions
With
BUT!
Then: Locally
Now: Globally Connected
They are in control.Friend or Foe.
TV Ads may entertain but do they convince
Age of innocence lost
Age of Ad Innocence is lost.. Forever
Campaign Micro-SitesBanners & AdsSpace Junkto navigate around
Pull not push
Th
e U
ser
is t
he
Des
tin
atio
n
Feed Me!
Getting what I wantWhen I wantWhere I wantHow I wantResult:Media Fragmentation.
Culture of Niche
PersonalisationDiversificationFragmentationThe only reach is Long-tail
And now free from the desktop
The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
So Everything is Betaand Beta is inviting
So invite your greatest assetPEOPLE both
Inside
& Out
Inside
to Co-Create
NB: Applied to typical Product & Service Supply Chain
Impact to Business• Cheaper, quicker routes to
market• Greater operational
efficiencies• Direct and unmediated
relations with consumers• Resulting decreased
dependencies on 3rd party mediators (agencies & media owners)
• Less message more action driven
Impact to Market Research• Answers without questions• Global real-time data• Contextual social profiling• Massive reduction in cost• Real scale for Qual research
Answers
More Answers
Impact on Communications• Less broadcast & eyeballs• More conversational• No spin rather open transparency• Requires engagement• Requires P2P transmission• Greater ROI and conversions
This does not mean you give everything over to the mob.No you do still have a role.Create something inviting. Curate their ideas
• We are.• What’s changed.• Our Method
Listen to discover those who share your
purpose
Invite them into an
open/closed bespoke
community
Community surfaces and validates best ideas and key
influentials
Select key influentials to
collaborate with internal
teams
Direct InsightBest-fit
productsMore
efficient marketing
Attracts more users more
ideas, potential new
customers
Private, Safer, faster; greater
control
OPEN
CLOSED
90:10 Co-Creation Process
Selection
Crowd Recruitment:• Open, shows Brand Affinity• Responsive, shows Mindset• Voted, shows Relevancy
An ‘Influential’ to 90:10 is
• Connected• Representative• Constructive• Respected• Quoted
Make things for your customers with your customers
• Looking for a new product?• Looking for a competitive edge?• Need to improve your current offering?• Need to create a brand from scratch?• Time for a brand refresh?
So what are you waiting for?Contact: Jamie Burke CEO 90:10 Groupor David Cushman Head of Innovation
[email protected]/jamie247
[email protected]/DavidCushman