Five experts make their predictions

2010: Who Will Be Successful?

James Kirk, DirectorMark Sinclair, Founder, Chief EditorPresentation eBooklet: Andrew Ballenthin, on behalf of yBC

Introduction

2010 is the first in a series of business development shows looking at the business of recovery.

Top experts react to HSBC’s Business of Recovery Report (November 2009) and look at the risks and opportunities in 2010 and what it will take to succeed in the recovery.

See yBC’s videocast: http://bit.ly/7Ot44P

Brought to you by:

Expert guests:

UK Head of Commerical BankingNoel Quinn

Foreword

“Entrepreneurs are looking for more than money; their new business models depend on access to networks, knowledge and people.

They have found flexible ways of working and will not return to more rigid, arguably more expensive, forms of business in the future.

They are using technology and advisers to build social , network and human capital as well as finance.”

Entrepreneur, founder of Ecademy, professional speaker and social media expert.

Thomas Power

“The last decade has been one ofmassive change.

The traditional way of doing business no longer works.

Those entrepreneurs who take an Open Random and Supportive (ORS) approach will win.

In 2010 ORS entrepreneurs will make more connections, move faster, and achieve more wins.”

Author, The Corporate Blogging Book

Debbie Weil

Who will be successful in 2010?

“Those who are imbued with the new approach to selling.

It’s about the customer and what’s in it for them.

But you must use great content, whether it’s video or a blog, to sell without selling.”

Alan Stevens

“Flexibility is key to success as an entrepreneur in 2010.

The ability to adapt fast, to take advantage of new communication channels, new partnerships or new types of products, will be essential.

Keeping an eye on what customers are saying, and responding quickly, is the way forward.”

Media expert, professional speaker, author of ‘Ping’

Expert marketer, speaker,author: Stop ChasingChickens

Andrew Ballenthin

“Be alliance oriented and determined: customers have been burned by overpromis-ing sales pitches.

Entrepreneurs need to innovate with their customers and help them rebuild a stable and successful future.

In many cases buying cycles will be longer as businesses work from cash flow versus their line of credit. Entrepreneurs that can wait 25% to 100% longer to get the sale will be the winners.”

CEO Mubaloo, business applications expert

Mark Mason

Who will be successful in 2010?

“Those who have identified a growth market and set up a business within that market.

We set up Mubaloo after correctly predicting that business mobile media would be a significant growth market.

According to a recent MEF poll, mobile media revenues are due to grow 33% in the next year, with 17% of that attributed to apps.

Alan StevensMedia expert, professional speaker, author of 'Ping'Email - alan@mediacoach.co.ukLinkedIn - uk.linkedin.com/in/mediacoachTwitter - twitter.com/mediacoach

Andrew BallenthinPresident Sol Solutions, expert marketer, speaker, author of Stop Chasing ChickensEmail - andrew@solsolutions.caLinkedIn - linkedin.com/in/andrewballenthinTwitter - twitter.com/solsolutions

Mark MasonCEO Mubaloo, business applications expertEmail - mark@mubaloo.com LinkedIn - uk.linkedin.com/in/markemasonTwitter - twitter.com/markemason

Mark Sinclair yourBusinessChannel.com Founder and Chief EditorEmail - mark@yourbusinesschannel.comEcademy - bit.ly/3b8ExXTwitter - twitter.com/ybcmark

Thomas PowerEntrepreneur, founder of Ecademy, professional speaker and social media expertEmail - thomas.power@ecademy.comEcademy - ecademy.com/users/thomaspowerTwitter - twitter.com/thomaspower

Debbie WeilAuthor of The Corporate Blogging BookEmail - wordbiz@gmail.comLinkedIn - uk.linkedin.com/in/debbieweilTwitter - twitter.com/debbieweil

Experts Panel