We ALL know it means

‘Received & Acknowledged’

But does it answer the question?

Who coined “Roger That”?

Similarly, you know all the KEY PLAYERS … But what tells you, Where and How Much to SPEND?

So where does that lead you?

Source: http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/

Reimagine Marketing: Customer Service Data Automation

ERP/CRM

Support(Live)

Sales/Marketing Collateral

Campaign Communications

Training Collateral

Training Collateral

Sales/Marketing Collateral

Sales/Marketing Collateral

Multi Channel Campaign Communications

Web Analytics Data

Consumption Behavior Trends Grievances

• Survey/Poll: Sales, Customer Service, Tech Support will pin point hiccups

• Change Requests: Customers who contribute to 30% of the business - are your best critics

• Customer eVents: Online complaints (Social Network, Website, Chat, webinars/hangouts)

• USP vs CSF: Common Sales Features need to be monitored regularly against competition updates to optimize your Unique Sales Propositions

• Listening: Harvest customers’ voice across channels and conduct reputation management

Understand Customer Pain Points

Sales Fail Points Support ‘Show Stoppers’ CHURN ratio Lead Gen Call Center Logs Channel Sales Analytics

• Agencies • Ad + Content Networks • DSPs, Ad Exchanges, RTB

platforms • Marketing Measurement

Platforms

Product/Service Trends Business Intelligence

Web Analytics Data Web Mobile +

Big Data Actionable

Insights Solution

Artificial Intelligence

Dashboard

Alliance Communities

• Email / eDM • Advertisement • Webinar • Videos • Presentation • Images • Survey • Social • TL Articles

• UX • A/B Testing • SEO + Analytics

CDN Content Distribution Network

CMS Content Management System

Social Network B2C B2B Communities

We All want the correct Answer…

Let’s Collaborate Happy to share my Notes and Case Studies via:

@SocialNetworkVP

http://www.linkedin.com/in/cghosh