automotive inventory syndication - take control of your marketing and your inventory
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AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.TRANSCRIPT
CarSalesSpecialist.com
Connecting Marketing to Results
S T R AT E G I C PA R T N E R S H I P
What We Offer:
How would You Like hundreds of Phone Ups a month to your Sales Team?
How would You Like AutoTrader.com Results for a Fraction of the Cost?
Vehicle Shopper Path to Purchase Study
2013 Polk Automotive Buyer Influence Study2013 Polk Automotive Buyer Influence Study-commissioned by AutoTrader.com with R.L. Polk & Co.-commissioned by AutoTrader.com with R.L. Polk & Co.
ExpectationsExpectations:: “Approximately 2 out of 3 of all car buyers do not contact the dealership prior to their first visit, with 62% of Used Car Buyers and 67% of New Car Buyers citing “walked in” as the most common method of establishing initial contact. Phone calls remain the second most-popular form of contact for 26% of Used Car Buyers and 21% of New Car Buyers.”
Conclusion:Conclusion: “Automotive Marketers NEED to “Automotive Marketers NEED to have have a broad Internet marketing strategy, Including a strong presence in the Online Inventory Online Inventory MarketplaceMarketplace, in order to effectively reach and influence shoppers wherever they are online.”
Third-party Third-party
Dealer Dealer
OEM OEM
Search Search
2014 NIELSEN – Car Buyer Intentions2014 NIELSEN – Car Buyer Intentions04.15.201404.15.2014
“[M]ore than half of online consumers in North America (56%) expect to buy a new or used car in the next 24 months.”… (34% new vs. 22% used)
What drives purchase decisions?What drives purchase decisions?Nearly half (46%) say that advertising via websites is “very helpful” when considering the Nearly half (46%) say that advertising via websites is “very helpful” when considering the purchase of a car, compared to the following:purchase of a car, compared to the following:
What Online Sites Are Considered Most Informative for a Car Purchase?What Online Sites Are Considered Most Informative for a Car Purchase?
According to Nielsen’s survey, 80% of North American respondents in the market to buy a new car say that aside from financial reasons, an emotional love of driving is the biggest trigger of automotive sales. Owning a car to fulfill utilitarian needs (71%) or to reflect a symbol of status (51%) are other motivators that will spur future automotive demand.
Websites TV Magazines Newspapers Mobile Radio
46% 42% 32% 29% 21% 20%
OEM Review Sites Dealer Social Media Video Other 3 Party
65% 41% 38% 34% 23% 38%
Note: The Nielsen study appears to concur with the Polk study above. While manufacturer sites (OEM) carry great weight, 3rd Party sites overall (Review Sites, Social Media, Video, and other 3rd Party sites) are also considered Most Informative.
84% of Car Buyers Watched a Video Before Purchase.
Video DominatesVideo DominatesDigital Dealer 2014 Reports
Video Drives Auto SalesVideo Drives Auto Sales
Over 50% of Consumers watch 30+ minutes of video before purchase.
1 in 4 watch 60+ minutes of video prior to purchase.
0.49
49% Took Immediate Action After Watching the Video
Video Turns Shoppers Into BuyersVideo Turns Shoppers Into Buyers
49% of consumers took action immediately after watching video.
Video search had a 41% higher click through rate.
Other 2014 Video Stats:Retail site visitors who view video ... are 64% more likely to purchase than other site visitors. (Comscore)82% of Marketers say that video email marketing is effective (ReelSEO)57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost)
YouTube reaches more adults aged 18-34 than any TV network (Nielsen)Mobile makes up almost 40% of YouTube’s global watch time (YouTube)Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)70% of mobile searches lead to action on websites within one hour. (Iacquire.com w/ Survey Monkey)
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VSLPsVehicle Specific Landing Pages
How Does Automotive Syndication Work?
See Appendix for Competitive Analysis
Empowers You, the Dealer, to:Market Your Inventory to Top US & CAN WebsitesSeamlessly Maintain BrandMaintain Brand ConsistencyGenerate Real TimeReal Time Leads that AREExclusiveExclusive to You
MotorAuctions
Classifieds
And More
POST ADSIn a single interface
See Appendix for Competitive Analysis
All Leads Are Tracked& Recorded
ADS Are Posted On:YouTubeBackpage.comCraigslisteBayFacebookTwitter
How does Automotive Syndication work?
VSLPsVehicle Specific Landing Pages
MotorAuctions
ClassifiedsAnd More
All Visitors in every Platform are directed on Click to Vehicle Specific Landing Pages (VSLPs)
We Post Your Ads On Some of the Most Frequently Visited Site On The Internet
Alexa.comHas Determined That These AreHas Determined That These Are
Among The Top Sites ThatAmong The Top Sites That
Car Buyers Are Visiting.Car Buyers Are Visiting.
We Have Chosen Six Sites With We Have Chosen Six Sites With
The Greatest ROI for Our Clients:The Greatest ROI for Our Clients:
YouTube
Backpage.com
Work In Progress:
● Kijiji and
Craigslist
eBay
Grid View
List View
Visually Displays Vehicles “On Your Lot" & Sites That Have Live Ads
User Can Toggle Between List, Grid, and Smart Views
User Initiated Actions Start From This Page
Automotive Syndication Provides An Easy to Use Interface
Automotive Syndication
Tracks & Captures All Leads
Leads Report captures All Calls & Form Submits
Name Contact info Vehicle Ad source Records live phone calls Leads can be exported to dealer’s CRM via ADF email export
*
Every Ad Generated Contains:Unique Tracking Number
● Calls Are Tracked and Recorded● Lead Source are recorded● Vehicle is recorded (exclude YT vids)● Capture Phone Number● Capture Name
Link to Landing Page
• 90% of the Leads Are From Phone Calls
• 10% of Leads Are From Online Form Submits
• ??? Walk-Ins ???
Lead Generation
Product OverviewHow does Automotive Syndication work?
Vehicle Specific Information Pages are Createdfor Every Vehicle in Your Inventory
Clicked Traffic is Routed to a VSLP.
VVehicle ehicle SSpecific pecific IInformation nformation PPageage
Schedule a Test DriveCall You on a Tracking Number Watch a YouTube Video (if using YouTube)
Visitors Can:Get More InfoGet a Trade-In AppraisalComplete a Credit Application
We Create a YouTube Video for
Every Vehicle in Your Inventory
Videos Are Automatically Created for Your Dealership60-sec Videos Are Created Using Photos
and Vehicle Info for the Voice-OversDealer Can Imbed Videos Anywhere They Like On the Web
All Videos Will Be Uploaded to Your Dealership YouTube Channel
YouTube channel is automatically created for dealer
Dealer Branding carries into YouTube channel
Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views
• Average engagement time for a web video is 10X higher than a static page
• 36% of people say they are more likely to seek out information about a vehicle after watching a video online
Posting service viaAutomotive Syndication
Automotive Syndication Can Post Craigslist Ads On Behalf of Your Dealership
Your Sales Support Team Already Has an Intake Process for This Type of Sale Lead
1Craigslist is Returning 1.1 Leads Per Ad1.1 Leads Per Ad or about $7.00 per Lead with the new $5 ad platform | Previously 0.2-0.4 Leads Per Ad
1Note: We make no income claims. Results are examples that other users are having. To a Large part Results are determined by Your Selling process and SKILLs
Product OverviewHow does Automotive Syndication work?Craigslist is Returning 1.1 Leads Per Ad or about $7.00 per Lead
Dealers (US) Posting Paid Ads on Craigslist, We Make it Simple and Easy to Set Your Budgetand Track Your Ad Spend.
1Note: We make no income claims. Results are examples that other users are having.
Hands Free Method Uses OurSmart View Technology
Two ways You can use AS to market your inventory on Craigslist:● Manually Select a vehicle/vehicles to post to Craigslist
(Single Post or QUICK PLUS for multiple listings)● Hands-free (We Do It For You).
Craigslist is Returning 1.1 Leads Per Ad or about $7.00 per Lead
1Note: We make no income claims. Results are examples that other users are having.
Dealer inventory is grouped into categoriesTop lead generatorsPrice AdvantageNational best sellersSub $10KAged inventoryDuplicate models in stock
Top Lead Generators based on Craigslist Market results
Price Advantage cross-referenced with Edmunds values
Applied whether dealer is DIY or Hands-free
Set It, Forget It, and Focus On Closing More Sales
Smart View is specifically designed for maximizing Craigslist results using business intelligence.
Smart View TechnologySmart View Technology Automatically Places Priority Posting On ThoseCars in Your Inventory That Have the Overall Best Sales in the Market
Customized Post Manually or Let Us Manage it For You
Select Up to 50 Vehicles to List to CraigslistAds Are Sent to Craigslist Automatically
Your Budget Manager Tracks Craigslist Fees if ApplicableAutomotive Syndication Has 100s of Ad Template Combinations
Templates Are Automatically Applied to AdsDealers Have the Option to Edit and Customize Their Ads
Craigslist Posting Intervals &
Craigslist Payment Processing
Ads are Post to Craigslist at Time Interval Set by User
Payments to Craigslist Process Seamlessly Within Application
Complete and Detailed Reporting
At Any Given Time a Dealer Can:View All Active PostingsReconcile Ads Against Original Budget AmountExport Leads Directly to Dealer CRM
Backpage.com
Automatic Export for DealersAutomatic Export for Dealers: Once the Dealer’s Marketplace Has Been Set Up, Ads Will Automatically Export to Backpage.com
260 Newspapers' Online Classifieds are
Powered by Backpage.com
Posting to Over 220 Metro Markets Available
Traffic is Routed to VSLP
9.3 Million Visitors a Month
Ads Are Free (except $3 ads in Conn.)
Intuitive Point-and-Click Auction Builder:
Photos and vehicle description is automatically populated within auction
Several eBay Auction templates to choose from.
Dealers can enhance branding via templates, banners, and colors
Home Page / On The Lot Page
Target a National Audience
eBay Certified Solution Provider Saving You Time and Money
Dealers Can Create an eBay Auction in Less Than 2 Minutes
eBay Auctions12 Million Unique Visitors Per Month Use eBay Motors
Average 27.5 Minutes Per Visit
eBay Auctions
Vehicle Information is Pre-Populated Within Auction generator
Intuitive Point-and-Click Process
Schedule Day and Time for Auction
Select From Multiple Auction Templates
eBay AuctionsDealers Manage Multiple Auctions From One Easy to Use Interface
One Auction Can Create Dozens of New Leads and Sales One Auction Can Create Dozens of New Leads and Sales OpportunitiesOpportunities
Dealers Should Approach Bidders With Additional Purchase OptionsDealers Should Approach Bidders With Additional Purchase OptionsReal Time Auction Views, Watchers, Bids, and OffersReal Time Auction Views, Watchers, Bids, and OffersEngage by Responding to Bidder QuestionsEngage by Responding to Bidder Questions
EVERY BIDCAPTURESSHOPPERS':
NameLocation EmailPhoneBid amount
Point & Click 25 Free Ads Per Day• Ads active for 60 days• Ads link to Landing Page• Embedded Call Tracking • Shoppers share vehicles via Email,
Text, Facebook, and Twitter
eBay Classifieds is a Trusted & Powerful BrandGreater Exposure in another marketplace.Gives Dealerships the Ability to Sell More Inventory with Minimal Effort
eBay ClassifiedsOne of The Last Credible and Free Marketplaces to
Advertise Your Vehicles Locally
Facebook & TwitterFacebook & Twitter
Post Your Inventory to Your Fan Page Using the Inventory Applet
Clicks Route to Vehicle Specific Information Page
Our Facebook Inventory
Applet Will List your Inventory
On Your Facebook Page
With a Single Click You can Post a Car to Your Timeline & News Feed
Marketing to a Dealership’s Social Media Followers is a No Brainer
Convert Fans Into Customers
Automotive Syndication Allows You to Post UpdatesFacebook and Twitter Following With InterfaceMake In-App Vehicle AnnouncementsPromotes Ad Sharing and Social BuzzGet Real-Time Feedback and Engagement From Fans
Facebook – Over 1 Billion Unique Visitors a Month and an Average 20 Min Per Visit
Twitter - 190 Million Unique Visitors a Month and Average 36 Min Per Visit
Product OverviewHow does Automotive Syndication work?
Over 50% of Web Traffic is From Mobile Devices40% of Craigslist Traffic is From Mobile Devices
Dealer Inventory ListDealer Inventory List
Mobile FriendlyWhat Your Customers Are UsingWhat Your Customers Are Using
Intuitive Calls-to-ActionIntuitive Calls-to-Action
Product OverviewAppendix - Craigslist - $5 ROI
• Results from dealerships posting in our software
• As of March 2014, one Craigslist ad generates 1.1 leads
Craigslist ROI Review – U.S.$5 Investment = 1.1 Leads Per Ad
150 Craigslist Ads(per month) $750 Ad cost 165 leads
8% closing rate
20% closing rate
13.2 Cars/Month
33 Cars/Month
(assuming $1,700 PVR net / sale)
1.1 leads per Craigslist Ad0.2-0.4 leads per Craigslist ad w/o fees
Given these Real World possibilities…
What do You Think your Dealership’s RETURN ON INVESTMENT could be?
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
*Dealer Ad Cost incurred: $750 Craigslist fees
Now, let’s run the numbers…
8% Closing Rate = 13.2 Cars/Month 20% Closing Rate = 33 Cars/Month
$260,280 – profit per year $1,020,600 – profit per year
$ Costs - $750 Craigslist ad Spend* $ Costs - $750 Craigslist ad Spend*
$22,440 Gross profit $85,800 Gross profit
= $21,690 net profit = $85,050 net profit
Th
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Craigslist ROI Review - CanadaFree Ads = 0.2-0.4 Leads Per Ad
150 Craigslist Ads(per month) $0 Ad cost 30 leads
8% closing rate
20% closing rate
2.4 Cars / Month
6 Cars / Month
(assuming 2012 NADA PVR $1,700 net / sale)
Given these Real World numbers…
What do You Think your Dealership’s RETURN ON INVESTMENT could be?
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.Now, let’s run the numbers…
8% Closing Rate = 2.4 Cars/Month 20% Closing Rate = 6 Cars/Month
$48,960 – profit per year $187,200– profit per year
$ Costs - $0
$ Costs - $0
0.2 Leads per Car Ad
$4080 Gross profit $15,600 Gross profit
= $4080 net profit = $15,600 net profit
(assuming 2013 NADA Avg PVR $2600.00 net/sale)Th
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Automotive Syndication
Get AutoTrader type results for a fraction of the cost… how’s that?
7.3MUnique Visits/mo.
44.4% OF Visitors went somewhere else
FIRST
Exposure OverviewExposure Overview
PRODUCTOVERVIEWWhat is Automotive
Syndication?Automotive Syndication empowers dealers to (1) Market Your inventory to top US & CAN sites, (2) Seamlessly maintain brand consistency, and (3) Generate real-time EXCLUSIVE leads.
6 of the top Alexa ranked websites for better ROI! *Leads are tracked and recorded *Fits every dealer – full service
Get AutoTrader type results for a fraction of the cost… how’s that?
With…TRAFFIC & EXPOSURE
Exposure Overview - ComparisonExposure Overview - Comparison
Google | Facebook | YouTube | EbayM/C | Twitter | Craigslist | Backpage 179M 167M 165M 79M | 2M 46M 50M 10M unique visitors/mo.
Backpage (10M) AS: 688M vs. Autotrader: 7.3M = 9425% More Exposure
Total ExposureExposure Overview - ComparisonExposure Overview - Comparison
Beautiful ExposureBeautiful Exposure
Product OverviewDealer FAQ - Craigslist
Is it true Craigslist charges $5 per ad?That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.
How do I pay for Craigslist ads? 95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system. Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations.
How do I track my monthly Craigslist expense?The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.
When I buy Craigslist Hands-free, what vehicle will be posted?The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.
What’s the deal with ghosting a flagging these days?Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.
How does Call Tracking work?Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon initiating the dealer’s account and can be changed at any time.
How many leads will I get from Craigslist ads?That generally depends on the number of ads the dealer post. More ads equals more leads.
Can I post to multiple Craigslist markets using this product?Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.Hands-free Craigslist dealers are limited to one Craigslist marketplace.
Do I still need to renew Craigslist ads?Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.
I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.
Product OverviewDealer FAQ - Craigslist
Backpage
My ads are automatically exporting, but I’m not seeing them.Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away -- It might take a few days.
I see a manual option for posting Backpage ads. Can I use that? Certainly. Dealers can manually create Backpage ads to expedite the export process.----------eBay Auction
Are there fees to create an auction?Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html
Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product does all that automatically for the dealer.----------Facebook & Twitter
How do I sync my Facebook and Twitter accounts?Go to Settings -> Social Media and follow the prompts. It takes less than a minute.----------YouTube
Do I need to create a YouTube channel for this to work?No. We’ll do that for the dealer.
513 305-7485Lydia & David Wolfensperger
Big Brand Results at a Fraction of the Cost
CarSalesSpecialist.comS T R AT E G I C PA R T N E R S H I P
513 305-7485