who claims the intranet?
TRANSCRIPT
WHO CLAIMS THE INTRANET?
…NOBODY.
Think! Digital
CONTENTS
• Everything is Awesome • The perfect intranet business case and why it is difficult to execute • Why cake should never be associated with your intranet
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MULTIPLE STAKEHOLDERS, MULTIPLE OBJECTIVES.
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RelevanceDigital workplace
Socialengaging users
SearchRestructuring
LicensesMaintenance
Development cycleGadgets
PRPicturesVideoSocialDesign
EfficiencyMake moneyshow KPI’s
SSOSelf service
policiesorg charts
profile catalogues phone numbers
Redundant documents
Tagging and meta dataQuality Assurance
VersioningAccountability
WorkflowsAdmin
Look goodReach employees
Real business valueBetter than peers
ITHR
Com
intranetCEO
KM
new BU?
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NO CEO WILL SING ABOUT THE INTRANET
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THE PERFECT INTRANET BUSINESS CASE
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THE MAN ON THE FLOOR…
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MAN ON THE FLOOR: BARRIERS
• Intranet time can’t happen on the shop floor • Company policy may prevent access from available devices • AD doesn’t allow differentiation of information to customer facing staff
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THE PERFECT INTRANET BUSINESS CASE…
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Shop
E-mail flooding
Secure that handbooks are up to date and read
Secure that handbooks are read
Information is based on hearsay and rumours
Local phone lists and org charts
They ask for a social tool and use Facebook
Support office answer the same questions all the time No consistency in
customer experience
Lack of structure in communication from HQ departments to franchise network
Responsive scenarios
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THE REALLY IMPORTANT INTRANET STAKEHOLDER
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Shop
A great tradeswoman/man
A good boss
A do’er
Will do anything to improve sales
Makes “do” with what there is
Negotiating “corporate” and “local” is second nature.
Sales focus
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SALES + MARGINS
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The even bigger picture
My shop
More money, shorter hours
Processes, Compliance
The bigger picture
Everything is Awesome!
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THE STAKEHOLDERS WHO GETS CONTROL…
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At my old job we used podio
Here, there should be a stream of updated content
These news should be visible here before they are available in the
papers
Can you integrate my personal list of direct phone numbers hereBetter Search
I don’t want to keep track of so many logins.
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DO YOU TAKE THE INTRANET SERIOUSLY?
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Come have croissants and offer input on our new intranet front page
Get a gift for testing our new intranet
Coffee, cookies and content on thursday
Come celebrate our new intranet - and have champagne.
Think! Digital
TAKE THE WHOLE THING SERIOUSLY - ALL THE TIME
• It will not be a once and for all activity to get buy-in, but something that needs doing continuously
• The people working with it has to take it seriously • No alcohol • No Puppies • Not even cake
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