1. businessescan learn fromUniversitiesThe Secrets To Solving Enterprise Videos Biggest Challenges as Taught by 10 Years of Lecture Capture & Flipped Classroom Experiencewww.panopto.com855.PANOPTOseven thingsaboutvideo

2. Bringing Everything into ViewOver the past ten years, video technology has changed the way peoplecommunicate immeasurably. Video conferencing, webcasting, video calling andmore have been embraced by businesses of all kinds.Surprising to some, however, is exactly who is at the forefront of the change. Theorganizations that are realizing the greatest business value from video arentbusinesses at all theyre universities. And the solutions theyve been usingfor over a decade are just now being widely adopted by their corporatecounterparts.Colleges and universities arent just teaching businesses about the value oftechnology theyre leading by example. At the core of their lesson is found asingle unifying solution: the video content management system (VCMS). With it,universities successfully record numerous lectures, make these lectures availableto all students on demand, webcast classes for remote learners, enable in-videosearch and more all at a fraction of what many corporations expect to payfor the same services.And so, the question becomes: How? With all of the challenges inherent to video,how have colleges and universities done what corporations have struggled todo without great complication and expense?Here, we describe the seven major challenges corporations face when searchingfor an efficient, effective platform for their video content management needsand the solutions universities have found to them all.www.panopto.com 2 of 17 3. panopto on a pagePanopto creates software that enables businesses and academic institutions to recordand view searchable video presentations in minutes from any device. Businesses can usePanopto to record and live stream: Employee training and onboardingvideo Review, recap, and summarycommunications Product demonstrations All-hands meetings Sales and marketing presentations Web conferences Executive communications Events for customers, press, andinvestorsPanopto also enables individual employeesto record and share videos in a secure, centralized video library. This facilitates: Social and informal learning Capturing the knowledge of retiring employees Sharing knowledge across a global workforcePanoptos video library includes unique search functionality that enables employees tosearch inside videos for any word mentioned or shown onscreen during a video.Panopto is currently in use at Fortune 500 companies around the world and is the fastest-growinglecture capture solution at leading universities. Privately-held, Panopto was foundedin 2007 by technology entrepreneurs and software design veterans at Carnegie MellonUniversitys School of Computer Science.Panopto has been recognized by Gartner as the only Visionary in its 2013 Enterprise VideoContent Management Magic Quadrant. Learn more at http://panop.to/gartner-visionary.Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or toschedule a demonstration of our software.www.panopto.com 3 of 17Click for a 3-Minute Introduction to Panopto 4. 7 Things Can Learnfrom About VideoOVERVIEWTen Years Late........................................................................................................... 5Proven Best Practices By Another Name................................................................. 67 Things Businesses Can Learn From Universities About Video.............................. 7Challenge #1: The Hardware Issue..................................................................... 8Challenge #2: The Perspective Problem............................................................ 9Challenge #3: Video Storage Chaos................................................................ 11Challenge #4: File Incompatibility Frustrations................................................. 12Challenge #5: Bandwidth Capacity Concerns................................................ 13Challenge #6: Live Learning Scalability Struggles............................................ 14Challenge #7: The Video Search Problem........................................................ 15In 115 Words: How Panopto Helps Organizations Overcome the SevenChallenges of Video............................................................................................... 16Key Takeaways......................................................................................................... 16www.panopto.com 4 of 17 5. ten years lateEmail may not be about to fade away anytime soon, but more and more a new tool is beingapplied to the task of helping organizations train, communicate, and share ideas video.Today, 85% of companies expect to create more video content than they did in 2013.1 In turn,this means employees are watching more videos too. Cisco reports 76% of executives watchbusiness videos at least once a week, including 40% who view them daily.2 By 2016, predictsGartner Research, large companies will stream more than 16 hours of video per worker, permonth 45 minutes every day that each employee will spend watching their companysbusiness videos.3Whats driving the influx of enterprise video? Human nature and improved technology.When it comes to nature, video is simply more engaging and impactful than text able toactivate more parts of our minds with visual content that can more easily capture our ever-shorteningattention spans.And for technology, the simple fact is that video has quietly become pervasive. 87 percent of the U.S. Internet audience watched 52.4 billion videos in December 2013,taking in more than 19 hours of video per person4 70% of Millennials visit YouTube at least monthly, as do 58% of Generation X and 49% ofBaby Boomers and 83% of the forthcoming Generation Z5 Even producing video content is a daily activity now every minute of every day morethan 100 hours of video are uploaded to YouTube and more than 8,000 videos arecreated and shared on Twitters Vine.6A handful of businesses have already discovered the value of video, putting it to use for:7 Sales lead generation (39.3%) Employee training and education (38.1%) Management communications (34.9%) Online video slide presentations (31.1%) Along with the familiar web marketing (80.8%) and social media (69.2%) usesThat might all sound cutting edge but its not.Because universities have already been charting the course for doing this and more withvideo for more than a decade.www.panopto.com 5 of 17 6. Todays schools are veritable video production powerhouses the UKs University of Essex,for example, produces 80,000 hours of video each year. In the US, Arizona State Universityproduces 3,000 hours every week.As universities have proven, however, all that video doesnt have to be a disruptive force infact, it might just be the best opportunity organizations have to support, scale, and expandthe way business is done.Proven Best PracticesBy Another NameAs organizations seek to tap the power of video as a tool for more effective, engaging,scalable communications, many early adopters have been surprised to discover that provenuse cases for video already exist.Gartner Research has lead the charge, highlighting five particular uses for video their analystteam consider to represent the greatest value to organizations, with the lowest risk:8 Vision and mission onboarding video, which reduce onboarding costs and improveemotional impact for new hires How-to videos for internal audiences, designed to improve safety, efficiency, andproduct expertise How-to videos for customers, designed to help users get the most out of a product Customer case study video, giving sales teams and external audiences alike a view ofhow real customers use and value a product How-to videos for software and applications,designed to simplify and scale training forinternal and external usersBeyond these quick wins, another set of best practicescan be found by stepping back and looking atthe bigger picture and the path that modernuniversities have already blazed.Already colleges and universities are using video tocapture lectures for student review and study, livestream events and conferences, record lessons forflipped classrooms and individual guidance, enablestudents to record assignments and presentations,and countless other applications.www.panopto.com 6 of 17Web MarketingSocial Media39.3%Sales Lead Generation38.1%Employee Training69.2%34.9%Management Communications31.1%Online Presentations80.8%Early adopters are putting video to work,creating many competitive advantages. 7. Many businesses are beginning to catch on to those proven opportunities. Today theyreadopting those same use cases that schools have; theyre just changing the names. Here arejust some examples: Recording instructor-led training to be available on the corporate YouTube? Thatslecture capture through and through Delivering video to remote offices and employees? Universities call it distancelearning Capturing information, presentations and whiteboards during meetings? Meet thenewest lab and colloquia best practice Presenting ideas, information, and other internal expertise as part of social learningor executive communications initiatives? Peer-to-peer student video is one of the bestlearning aides there is Recording your presentation to share ahead of time so you can spend the meetingdiscussing details and making decisions? Whats now called the flipped meeting getsits name from the classic flipped classroomBusinesses may be behind academia in adopting these best practices, but that doesntmean they cant catch up. As video technology becomes ever more affordable and easier tointegrate with internal systems, and as each new graduating class adds to the payrolls millionsof new employees already trained to use video to communicate, many organizations arefinding that now is the time to invest in enterprise video solutions.7 Things Businesses Can LearnFrom Universities About VideoFrom online presentations and on-demand training to live event streaming and employee-generatedcontent, video is starting to transform the way businesses share knowledge andcommunicate. Yet as enterprises grapple with the challenges of how to capture and managevideo-based learning at scale, universities are already recording tens of thousands of hours ofvideo every semester, and deploying campus-wide video learning solutions overnight.So what are the challenges to video that a decade of experience has taught universities howto handle? Following is a list of the seven challenges of videoand the solutions educationalinstitutions have found to them all. The hardware issue. Universities have discovered how to successfully do away withexpensive A/V equipment and personnelwithout compromising video quality The perspective problem. Universities have learned how to record video from multiplelocations and sources, easily blending them together into a single unified presentationwww.panopto.com 7 of 17 8. Video storage chaos. Universities have brought all of their videos into a single, securelocation, greatly simplifying content management File incompatibility frustrations. Universities have discovered how to allow all of theirvideos to be viewable and sharable on all of their students and employees devicesno matter what the file format or device type Bandwidth capacity concerns. Universities have found several ways to conservebandwidthwithout compromising video availability Live learning scalability struggles. Universities are able to increase or reduce theirvideo platform usage to accommodate changing needs The video search problem. Universities provide their users with a way to keywordsearch across the video library as well as within individual videos, greatly increasingdiscoverabilityChallenge #1The Hardware IssueThe first challenge to maintaining an effective, efficient video platform is this: specialized A/Vhardware the kind of hardware traditionally required for video creation such as professionalvideo cameras and microphones is expensive. And even for companies with the budget topurchase all that equipment and maintain a specialized A/V team, that specialist-requiredvideo creation model is still nearly impossible to scale to meet the needs of larger andgeographically dispersed organizations.The good news is that today, most companies already have almost all of the hardware theyneed to create high quality, highly reliable videos they just dont know it yet.How can this be? These days, software running on any laptop can do what only dedicatedappliances could do in the past. Webcams offer 1080p recording and even the smartphonescarried around in everyones pockets shoot incredibly high quality video. The hardwarecompanies already have available is ready to replace most of that specialized A/Vequipment for almost every organizational video use case as soon as the right softwaresolution is in place.Solution:Simple Hardware, Powerful SoftwareAt The American University in Cairo, there are no camcorders, no fancy microphones, noA/V team. Yet 139 of the professors there record their lectures in full for students to reviewon demand. Thats the modern state of lecture capture, and some university administratorsbelieve that soon, it will no longer be an interesting trend itll be the norm.www.panopto.com 8 of 17 9. Businesses, too, are catching on. Sales demonstrations, in-class training sessions, and face-to-face meetings are routinely recorded, automatically uploaded to the video platformand available immediately for review. Remote employees are able to catch up easily, whileemployees that were there can experience it again. Sales teams use the videos to review theirperformance, new employees use it for onboarding and training purposes, and all employeesuse it as a central knowledge base, both creating their own videos and watching those madeby their peers.The best part: you can do it all with a standard laptop, its onboard webcam, and an enterprisevideo platform software no special AV expertise required.Siemens PLM Software has already put this best practice to use, using the companys Panoptovideo platform to record a full 3-day, 30+ session training conference this way. With only awebcam, a mic, and their presenters own laptops, the company captured more than 30original, high-quality videos, all with notes, slides,and indexed content, and and made them allavailable for employees to view on-demand withinone week of the event closing.All told, Siemens reports the solution wasboth dramatically faster and significantlymore affordable than its previous practice ofcontracting with AV production specialists. In fact,the first implementation of this lecture capturefor training events process was so successful, theFind out more!Download our case studyto see how Siemenscaptured a 3-day,30+ session conferenceusing only laptops,webcams, and Panoptocompany was named a 2014 CIO 100 Award winner for innovation, and has made recordingwith its video platform the companys standard approach for capturing internal events.Challenge #2The Perspective ProblemThe second major challenge of video has to do with the complexity of the recording processitself.Until now, recording even a simple training course or presentation was difficult, expensiveand time-consuming particularly if you wanted to record multiple points (a slide deck,a presenter, and dont forget the whiteboard!). Then, once the video was recorded, editing,formatting, and processing it could take weeks to complete and usually required anexperienced videographer.www.panopto.com 9 of 17 10. Solution:Multi-Camera and Distributed RecordingSo how have schools overcome this issue? Distributed recording or multi-camera recording,facilitated by a video platform.Multi-camera recording is, quite simply, exactly what is sounds like. Some video platformsenable users to connect multiple video recording devices to a single laptop allowing onecamera to capture the speaker, another to focus on a whiteboard, still another to show ademonstration, and the video platform itself to record the slides or other information shownon the laptop screen. The platform automatically syncs all those video streams, and can allowviewers to switch between them as theyplay back the recording. No more choosingbetween watching the presenter or the slides.For larger spaces where it may be impractical(or downright impossible) to connect everycamera to one laptop, distributed recordingoffers another solution.With distributed recording, two or moreseparate laptops or mobile devices caneach record separate video streams intothe same recording. All feeds are thenautomatically uploaded to the video platform immediately following the presentation wheretheyre synchronized. With distributed recording, the two videos being recorded know abouteach other even though theyre not wired together. The end result is seamless viewers cansee both video streams in a video presentation. And it all happens automatically, with no post-productionrequired.Click to see multi-camera video recording in actionAt Aberystwyth University in the UK, professors record their own lectures using their own laptops.Instructors are able to integrate PowerPoint slides, web content, photosanything they want topresent along with the lecture.In the early days, noted Nigel Thomas, desktop services technical support team leader forAberystwyth University, We had a number of academic staff members that were requestingus to record events and we would record the audio from the event. Wed then have to get thePowerPoint slides and use another product to marry the audio and slides. That was a very timeconsuming and resource-heavy prospect. It was not scalable at all. Today, lecture capture atthe school is a simple matter of pressing a record button on a laptop the schools Panoptovideo platform takes care of recording anything and everything from there.www.panopto.com 10 of 17 11. Challenge #3Video Storage ChaosToday most corporations video content is scattered across the network on file shares,SharePoint sites and even employees desktop computers. Departmental silos have taken toadopting their own solutions, not thinking of video as a strategic organization-wide asset. Asa result, theyre straining network storage capacities, taxing internal bandwidth availability,and missing a major business opportunity: the opportunity to enable large-scale, cross-organizationalknowledge sharing.Solution:A Corporate YouTube Repository: The VCMSIn order to address this problem, educational institutions began thinking about video learningjust as corporations think about a company-wide CRM system or consistent security softwaredeployed on employees desktops. Theybrought their department heads andinstructors together with IT personnel to arriveat a single unified (and scalable) videoplatform solution.That solution: the video contentmanagement system (VCMS, sometimescalled a corporate YouTube). The VCMS is asingle, centralized video library that enablesvideos to be found easily and played on anydevice.A VCMS acts as a central repository for existing and new video alike, enabling organizationsto automatically upload video files where they wont strain internal file infrastructure. In turn,the VCMS can then maximize the value of all thosevideos, optimizing them for playback anytimeanywhere on any device, simplifying sharing anddiscoverability, and indexing the contents of eachrecording to make the information covered in thevideos searchable.The VCMS has been helping Butler University toenhance its students learning experiences since2009. Thats when the school decided to recordskills simulations, student role playing and otherinteractive learning experiences on a regular basis.www.panopto.com 11 of 17Find out more!Download our free whitepaper to learn moreabout VCMS technology,and whether its betterto build or buy.Click to learn more about how a VCMS works 12. The VCMS they deployed for this purpose, Panopto, allows for easy recording, viewing, sharingand storage. As a result, 82 percent of students reported higher exam grades and 67 percentreported an improved ability to retain information.Forward-thinking companies like Microsoft have seen the light. Microsoft credits its Academyvideo portal with providing a centralized location for all of the companys video content,thereby facilitating peer-to-peer knowledge sharing, improving learning, and enabling virtualevents and helping the company to save almost $14 million in its first three years alone.9Challenge #4File Incompatibility FrustrationsIts a problem that can become more complicated with every new device that hits the market.New video recorders may produce new video file types. New viewing devices, meanwhile, maynot always accommodate even popular video formats Apples iPhone and iPad, just as oneexample, famously do not support Flash video.A few short years ago (and for some companies, even today) managing video formatting wasenough of a challenge to require companies to dedicate a full-time AV specialist to the task just to ensure that when an employee found a video, they could actually watch it.Solution:Automatic Video TranscodingWith the rise of mobile learning and bring-your-own-device (BYOD), businesses are comingto realize that limiting how organizational video can be recorded and viewed isnt a viablestrategy. Instead, theyre taking a cue from colleges and universities that, unable to provide allstudents with identical systems and devices, have found they can rely on a video platform toensure broad file type and mobile compatibility.MPEG-1 QuicktimeHTML5-compatibleASF, AVI, WMV CamtasiaMP43GP, 3G2www.panopto.com 12 of 17MP4, MPEG-4MP3MPEG-2 PS, TS GoToMeetingA VCMS transcodes differing video formats into mobile-friendly HTML5 MP4 files 13. Washingtons Northwest University is one of those that have successfully met this challenge.The universitys instructors note that students particularly appreciate the Panopto mobile appsthat allows them to watch the lectures while on the go on devices they already own andare already comfortable with.With a modern video platform, the days of custom transcoding each video file are over.Modern video platforms like Panopto allow you to upload a huge variety of video formats,including AVI, MP4, MPG, WMV, MOV, QT, ASF, 3GP, WMA, MP3, M4V, GoToMeeting, and more and then automatically transcodes every video uploaded, so that it can be played back byanyone on any device just minutes later.Challenge #5Bandwidth Capacity ConcernsThe power of video is that it is a rich, engaging medium perfect for sharing knowledge. Yet thefactors that make video so powerful the combination of visual and audio content alsomeans video files can quickly require a lot more bandwidth to review than would a traditionaldocument.This, then, is videos challenge number five: network capacity issues. Schools and businessesalike need to ensure that they can handle the demand that comes when an organizationstarts producing and sharing thousands of hours of video every month.Solution:Adaptive Bitrate Streaming and Multi-FormatVideo FilesAs video files become larger, universities have found automated technology can alleviate thepressure of preserving network bandwidth. That new best practice solution comes in two keyforms: adaptive bitrate streaming and multi-format files.Adaptive streaming allows an organization to use its VCMS to throttle back video qualitybased on available bandwidth. When bandwidth is limited, viewers are shown their video ata slightly lower bit rate enough to preserve network bandwidth while still providing the bestviewing experience.Multi-format technology, meanwhile, automatically creates differently formatted videos andaudio podcasts of every recording, thereby ensuring that the optimal video is played for eachdevice and connection speed.www.panopto.com 13 of 17 14. Administrators of Northwest University, whose 44 classrooms are all VCMS-integrated, agreethat usability and uniformity are key elements to the success of their system. In particular,the institution notes that its Panopto video content management system delivers completedrecordings instantly in an easy-to-use, easy-to-share MP3/ MP4 format which ensures thatstudents dont have to wait weeks for lectures to be processed, or invest in proprietary softwareto view recordings.We wanted a solution where the faculty member didnt have to spend a lot of time makingit work, said Dr. Waldemar Kowalski, a professor and chief information officer of NorthwestUniversity. We also needed a solution that could be delivered to students in a format theycould use. Panopto could do all those things for us.Challenge #6Live Learning Scalability StrugglesA fair amount of corporate video-based learning today comes in the form of webinars, withsolutions like WebEx, Lync, or Go2Meeting. Universities too use these tools for live distancelearning.While webinar solutions may work well for real-time interactive discussions involving smallgroups, caps on the available number attendees can create real issues with scalability.Organizations looking to host large-scale live web events involving thousands or tens ofthousands of viewers need a different solution.Solution:Live Streaming Webcasting TechnologyThe solution many universities have found to this dilemma is webcasting. While webcastingdoesnt allow the same level of two-way interaction as webinars do, it does allow for sharing ofa live stream to virtually any size audience even tens or hundreds of thousands.Webcasting allows organizations to broadcastlive video over the internet, offering a tool tosupplement existing webinars and reach asignificantly larger audience. For schools, itsthe perfect solution to streaming symposiums,conferences, and sporting events. Manybusinesses are finding its likewise a smart wayto share training sessions, expert panels, industryevents, and investor relations calls too.www.panopto.com 14 of 17Find out more!Download our free whitepaper to learn more abouthow a video platformcan help maximize yourinvestment in videoconferencing. 15. Best of all, webcasting is easy. With Panopto, theres no separate webcasting workflow anyone recording a video is able to simply click Record and Webcast from their recorderwindow and share a live webcast with any audience they choose.Challenge #7The Video Search ProblemChallenge number seven is simple: Most video is impossible to search. Most video platformsare limited to indexing only metadata like titles and descriptions manually added after arecording is uploaded not the actual content spoken or shown in the video. Any detail notnoted in that additional metadata is lost to search and becomes essentially invisible.This is a challenge felt especially in university and corporate settings. Often these organizationsrecord 30 or 60 minutes of video or more, covering dozens of details and ideas. In those cases,its essential to provide students with a means to search for a specific 2-minute segment theymay need in order to review for a test.Solution:Comprehensive Video Content SearchToday modern video platforms are solving the problem of video search.Panoptos Smart Search video search engine peers into the actual content of each recording,and indexes every word spoken, every word that appears on-screen, and every word includedin presentation slides, speakers notes, viewer comments, and manual metadata. The platformindexes every video in every video library,whether or not it was recorded with Panopto,and timestamps each item so that users caninstantly fast-forward to the specific, relevantmoments they searched for.Inside-video search means that every trainingvideo a company ever records, as well as anyvideo they record in the future, will be fullysearchable without asking presenters to doanything more than click record.Click to see Inside Video Content Search in actionEmployees can search a library of thousandsof videos for any keyword they like and then, with a single click, jump to the precise moment inany video in which the speaker has mentioned the phrase. Put simply: comprehensive videocontent search enables viewers to search video the same way they do the Internet.www.panopto.com 15 of 17 16. In 115 Words: How PanoptoHelps Organizations Overcomethe 7 Challenges of VideoHardware expense, videography complications, video storage fragmentation, compatibilitychaos, network capacity issues, scalability limitations and, of course, the video searchproblem: all seven major challenges of video can be solved with the right software.That software is Panopto an all-in-one tool for recording, editing, sharing, storing andanalyzing video offers mobile integration, in-video and in-library search, broad file supportand, most important, a central, searchable video repository.Named the only Visionary in Gartners Magic Quadrant for Enterprise Video ContentManagement10 and commended by Forrester for the best support for video search,11Panopto makes it easy for all of your employees to record anything and find everything.For more, visit www.panopto.com.Key takeawaysToday, businesses have everything they need to significantly improve the way their peoplecommunicate they just dont know it yet.From presentations and peer-to-peer knowledge sharing, to formal training and executivecommunications even to flipped meetings and personal reviews and messages that aresent over distance the possibilities for enhancing employee learning are nearly unlimited once the challenges of video are overcome.The path to effective video use, however, has already been drawn. Businesses can look totodays leading universities for examples of how to apply video in the workplace and forbest practices to solving the seven challenges of organizational video.www.panopto.com 16 of 17 17. citations1. The Web Video Marketing Council, 2014 Online Video Production Survey and Trends Report2. Cisco, Enterprise Video: Top 10 Insights from Cisco IBSG Horizons Study3. Gartner Research, Metadata Will Improve the Return on Your Video Investments4. ComScore, December 2013 U.S. Online Video Rankings5. Marketing Pilgrim, Facebook is the Most Visited Social Network; Twitter and Google+ Tied for 3rd6. Beta 21, Heres What Every Minute on the Internet Looks Like7. The Web Video Marketing Council, 2014 Online Video Production Survey and Trends Report8. Gartner Research, Developing Use Cases for Sharing Video Content in the Enterprise9. Microsoft, ROI of Building a Company-wide, Video Podcasting Portal Using SharePoint 201010. Gartner Research, Magic Quadrant for Enterprise Video Content Management11. Forrester Research, Pick The Right Webcasting Tool To Drive Customer Or Employee EngagementThis white paper is adapted from our conference presentation, 7 Things Every Enterprise Can Learnabout Video from Universities.Want to see this presentation on demand? Visit our SlideShare to check it out.www.panopto.com 17 of 17