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Modernizing the Postal Industry 2010 and Beyond: Innovations to Grow New Revenue StreamsAdobe Government Solutions

February 2010

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Postal Industry: Common Challenges Faced Globally

Challenges Mail erosion and move to

lower-class mail

Increasing deregulation and competition

Large customers (corporations, government agencies) moving to electronic channels

Source: http://www.gao.gov/products/GAO-09-332T

2006Congress passed the Postal Accountability and Enhancement Act.Largest mail volume:213 billion pieces of mailNet income: $900 million

2008

Mail volume: 5% dropNet loss: $1 billion

Cutting costs by $2 billion—primarily 50 million work hours—did not close the gap between revenue and expenses.

GAO recommends USPS take “aggressive action to streamline its workforce and network costs to assure its long-term viability”

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Innovations that Extend Existing Systems to Build New Revenue Channels

Business Efficiency

Reducing costs of paper, postage and management of billing, correspondence, marketing ($1–3 per mailing) and handling of incoming mail

Agility Faster response to

competition and consumer needs

Customer Service Growing expectations

around customization and speed

Consumer Convenience and

Speed Email is easy and fast

Government Efficiency

Reducing costs of paper, postage and management of billing, correspondence, marketing ($1–3 per mailing) and handling of incoming mail

Green Provide leadership in

reducing paper requirements

Customer Service Improved services

through faster communication with constituents

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Strengths As postal, you are uniquely

positioned to address this; you have the truest physical reach and scale to offer universal postal services of the 21st century that extends to digital

Challenges Fixed costs to support

universal services

Legacy systems

Pensions

PostOfficePost

Office

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Postal Servicesfor the 21st CenturyImprove interactions to

deliver new and digital services

eStampseStamps iStatementsiStatements

FormsFormsCertifi

ed

Secure

DocumentsCertified

Secure

Documents

eLetterseLetters

Digital

Marketing

Digital

Marketing eC

ontr

acts

eCon

trac

ts

PostOfficePost

Office

What Can This Offer You?The ability to have a scalable platform to extend your legacy systems to offering new services, new revenue streams and build loyalty

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New revenue streams through stronger customer relationships

Business Belgium Postal: Providing better

services to business customers

Postecom (Italy): eBilling initiative to increase customer satisfaction

Consumer Deutsche Post: Strategic

investments in Parcel Mail and Pre-paid Stamp Services

Government Australian Post: Multi-channel

delivery with eLetter

eStampseStamps iStatementsiStatements

FormsFormsCertifi

ed

Secure

DocumentsCertified

Secure

Documents

eLetterseLetters

Digital

Marketing

Digital

Marketing eC

ontr

acts

eCon

trac

ts

PostOfficePost

Office

Need to add the three other companies here... not sure which category they fall under...I can build each text line individually with the logo "buttons" once this is filled in.Denise

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Belgium Postal: e-Contract Solution for Business Customers

“We’ve been able to significantly reduce the contract turnaround time from 90 days to 24 hours. It’s now much easier and more convenient for our customers to do business with De Post.”

Christian du Jardin Group Marketing and Medium Enterprises Director,

De Post

“We’ve been able to significantly reduce the contract turnaround time from 90 days to 24 hours. It’s now much easier and more convenient for our customers to do business with De Post.”

Christian du Jardin Group Marketing and Medium Enterprises Director,

De Post

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Postecom

Challenge Minimize reliance on paper for billing Efficiently address varied ways that customers want

to receive bills Use digital signatures and timestamps to comply

with current regulations

Solution Postecom uses Adobe LiveCycle solutions to

automate the creation and delivery of secure, authenticated bills to customers

Results Improved a variety of customer services Reduced operating costs Minimized reliance on paper Streamlined administration Complied with government regulations for document authentication and

signatures

“Legal validity of digital signatures, workflow automation, and cost reduction in the billing process give strategic importance to the project Poste Italiane implemented using Adobe technology.”

Roberto Palumbo Business Unit Certification Director, Mail and

eServices

“Legal validity of digital signatures, workflow automation, and cost reduction in the billing process give strategic importance to the project Poste Italiane implemented using Adobe technology.”

Roberto Palumbo Business Unit Certification Director, Mail and

eServices

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“Adobe solutions comply with our requirements for secure and proper printing of stamps.”

Bernd Meyer Product Manager Deutsche Post

“Adobe solutions comply with our requirements for secure and proper printing of stamps.”

Bernd Meyer Product Manager Deutsche Post

Deutsche Post: Innovations in Customer Service and Convenience

Challenge Improved consumer convenience with

print stamps online

Integrate required security controls

Solution Use Adobe solutions to enable online

generation of stamps that adhere to legal requirements

Results Improve customer access to

services

Enhance Deutsche Post revenues

Deploy innovative system supporting future services

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Australian Post: eLetter Partnership with Government

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SwissSign: Trusted Certificates to Accelerate Business Transactions

Wholly owned by Swiss Post since July 1, 2005

Independent legal entity focusing on the development, production, marketing, operations, and support of certificate-based identity and IT security solutions

Many firms are among the oldest reference customers in this area, including Helsana or Abacus; included in the standard SwissSign certificate products is the CA written for the PostCertificate launched in April 2007

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“More and more businesses are seeking to deploy electronic document workflows in a bid to reduce costs, enable operational efficiencies and enhance security. Using Post.Trust document signing solutions for Adobe CDS, individuals or companies can undertake contract execution, invoice generation, or even just general business correspondence by electronic means.”

John Cronin Managing Director of Post.Trust Ltd. (February 1,

2010)

“More and more businesses are seeking to deploy electronic document workflows in a bid to reduce costs, enable operational efficiencies and enhance security. Using Post.Trust document signing solutions for Adobe CDS, individuals or companies can undertake contract execution, invoice generation, or even just general business correspondence by electronic means.”

John Cronin Managing Director of Post.Trust Ltd. (February 1,

2010)

An Post: Electronic Signatures Enabling Trustworthy Paperless Transactions

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2010 and Beyond: eServices from Content Customization to Multi-Channel Delivery

BusinessConsumer

Government

BusinessConsumer

Government

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