WHIRLPOOL QUETIONAIRRE

Q1 DO YOU HAVE A WASHING MACHINE ?

YES…… NO….

IF YES

Q2 WHICH BRAND ?

IFB…. LG….. SAMSUNG….. WHIRLPOOL….

VIDEOCON….. ELECTROLUX…..

Q3 ACCORDING TO YOU WHAT SOULD BE THE PRICE

RANGE ?

15K -20K , 20K -25K , 25 & ABOVE

Q4 WHAT WOULD BE YOUR PREFERENCES WHILE BUYING A WASHING MACHINE ?

DESIGN….. , TECHNOLOGY…… , DURABILITY…. , PRICE……

Q5 WHAT ARE THE FEATURES WOULD YOU LIKE TO HAVE

IN A WASHING MACHINE ?

ECO WASH….. , AUTOMATIC TIMER….., DRYER…… ,

POWER SAVER…., OTHERS (SPECIFY)………

Q6 HAVE YOU HEARD ABOUT THE NEW WHIRLPOOL

FULLY AUTOMATIC FRONT LOADING WASHING

MACHINE WITH DRYER ?

YES…. , NO…..

Q7 FROM WHERE DID YOU HEAR ABOUT IT ?

NEWPAPER ….. , MAGAZINES…… , TV COMMERCIALS…

INTERNET…… , FROM OTHERS…. , OTHERS(SPECIFY)…

Q8 THE FEATURES OF THIS PARTICULAR WASHING

MACHINE ARE

DURABILITY , DRYER , ECO WASH , 6TH SENSE ETC

SO , ACCORDING TO YOU WHAT SHOULD BE THE

PRICE RANGE ?

20K- 25K , 25K- 30K , 30K- & ABOVE

Q9 WHAT INFLUENCES YOU TO BUY THE WASHING MACHINE ? PLEASE RATE IT

1 2 3 4 5

BRAND AMBASSADOR

PROMOTION STRATEGY

PRICING

Q10 WHAT ARE YOUR EXPECTATIONS FROM A WASHING

MACHINE ?

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