which one project presentation
TRANSCRIPT
A New Breath to Matchmaking
Which OneProject Presentation
General Overview
Social Media&
Marketing
Revenue Model&
Milestones
Competition
Differences &
Advantages
Our Team Product Promotion&
Technology
Çağrı KaçmazFounder
Marketing Manager
Çiğdem ÇavdaroğluTechnology
ManagerAlgorithm Creator
Murat YıldırımGraphic Designer Digital Art Director
Our TeamPromoters of Which One
[email protected]@which1isyou.c
om
[email protected]@which1isyou.
com
[email protected]@which1isyou.c
om
It is a mobile application where each user selects
the ownmost choices in many
different categories.
Character Analysis Character analyses
and interests which the users’
personalities are inclined to will be
presented depending on their choices.
Users’ Characters In Which One
application the users with the most
corresponding choices will match up by list
sorting.
Matching Up
What is Which One?
The users will connect via Facebook, easily
integrating their information with Which
One.
01. Facebook Connect
The user may prefer specific questions on the basis of a category and also answer mixed questions. Furthermore, the much-discussed topics at issue will be informed by
sending notification
03. Categorical or Mixed Questions
The user will have three matching up options:
Worldwide, countrywide or Facebook Friends-wide.
02. Matching Up Options
The user will message the other
users he matched up.
04. Messaging in Application
What do we have Which One?
Advantages of Which One
• The dynamic and continuous structure due to being on the basis of self-interests.
• Carrying out the matching up process with actual data.
• The competence to report firm and products analyses’ outcomes.
• The suitability for social media mass interaction.
What are the advantages of Which One?
Differences of Which One
Worldwide and Daily
People Oriented Structure Factual Data Analysis
Personalized Algorithm Discovering New People
Instead of limited area of focus, having nonrestricted
field on the basis of real people’s interests.
The ability to analyze the data of users connected by Facebook or certified membership.
Questions changing in time according to the answers
they give and their interests..
The opportunity to meet and message new users with ‘Soulmate’ list weekly updating.
User-Based
• Premium Package
• Worldwide Usage Package
• Messaging Packages
Firm-Based
• Target Audience Analysis
• Recognition, Positivenss Reporting
Data Analysis Based
• Spesific İnterest Reporting
• User Character Analysis
Survey Based• New Product
Expectation Survey
• Election Survey
• Agenda Survey
Which One Revenue Model
Which One Revenue Model Examples
• The premium membership for each user after certain numbers of matching up according to their interests.
• Reporting of data analyses according to the answers the users give and rendering the reports to target audience analyses for firms.
• Conducting expectation survey and organizing campaigns of a new product in the application.
What are the income channels?
Which One Social Media Strategies
• Composing discussing topics via Facebook, Twitter, Instagram accounts.
• Promote the building users based on their interests and shipping performing pairing interaction
• Making viral and initial advertisements on the platforms where people aged between 18 – 30 intensely use.
Social Media Studies
Which One Marketing Strategies
• Agreements made with the platforms which the target audience follows the most.
• Certain cooperations with Cezmi Kalorifer and the most famous users of Scorp, Twitter.
• Using the accounts of platforms as ‘Ekşi Sözlük’ where the agenda is set.
• Publishing writings of promotion on the newspaper Sözcü and its website.
Marketing Studies
Competition in Sector
With who will Which One compete? Pursuant tp the concept of Which One, there is no mobile application similar and satisfying the users’ requests currently. However, we may compare the application with two others by correspondence of matchmaking and interests questions answered one-sided.
Rival Firms in Sector
Tinder50 Million Users
100 Million Download10 Billion Match-Up
QuizUp75 Million Users
More than 400 TopicsMore than 200.000 Questions
Thank you!www.which1isyou.com
/which1isyours
/whichoneturkiye
/whichoneturkiye