where to find information…. what topics this presentation covers: strategic planning developing a...
TRANSCRIPT
RESEARCH SKILLS Where to find information…
What topics this presentation covers:
• Strategic Planning• Developing a Business Plan• Developing a Marketing Plan• Risk Management• Corporate Sponsorship• PESTLE Analysis• SWOT Analysis• Industry Analysis - where to find reports
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STRATEGIC PLANNING
• Strategic planning is an essential process for every business.
• A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer).
• It defines the goals for the business, what the business will do and how it will do it.
http://www.smallbiz.nsw.gov.au/run/strategy/strategy/Pages/default.aspx
4http://www.buzzle.com/articles/288379.html
A BUSINESS PLAN
• A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy.
• It outlines the business, its objectives, strategies, target market and financial forecasts.
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Business Plan Template
http://www.smallbusiness.wa.gov.au/business-plan/
7http://www.business.gov.au/Information/business-plan-template-and-guide/Pages/default.aspx
Business Plan Template
A MARKETING PLAN
• A Marketing Plan is a component of a Business Plan.
• It outlines your marketing strategies to attract new clients and keep existing ones.
• It involves an in-depth industry analysis.
9http://www.smallbusiness.wa.gov.au/marketing-plan/
10http://www.business.qld.gov.au/business/running/marketing/write-implement-marketing-plan
A RISK MANAGEMENT PLAN
• “The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management.”
• By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs.
• A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc.
http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis
12http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis
13http://www.business.gov.au/BusinessTopics/emergencymanagementandrecovery/pages/default.aspx
SPONSORSHIP
• Sponsorship is defined as an investment which yields a commercial return for the sponsor.
• A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals.
• This document is closely linked to the marketing strategy.
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15http://www.powersponsorship.com/
16http://www.sponsorshiphq.com/templates/shq/page/page_standard.php?secID=73
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PESTLE ANALYSISA tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors:• Political: e.g. government policies
• Economic: e.g. home/overseas economy situation & trends
• Social: e.g. lifestyle trends
• Technological: e.g. technological advances
• Legal: e.g. current/future legislation
• Environmental: e.g. environmental legislationhttp://pne-development.org/store/1335358241.158LID0.pdf
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PESTLE = Political, Economic, Social, Technological, Legal, Environmental Factors (in Australia)
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Search Results
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Full Text of Report Overview Available
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Citation Information Available in APA
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SWOT ANALYSIS
• A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way.
• Internal factors are strengths and weaknesses and external factors are opportunities or threats.
• It can be used to help assess a proposed new purchase of a business.
23http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/example-swot-analysis
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Search Ebscohost for SWOT Analysis Reports
FINDING INDUSTRY
INFORMATION -
ABS
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ABS: www.abs.gov.au
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ABS > Services
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ABS > Services > Small Business
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Useful Documents…
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Measures of Australia’s Progress 2013
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2012 Year Book Australia
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ABS: www.abs.gov.au
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Topics @ a Glance: Economy / Industry
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Western Australia at a Glance
MARKET RESEARCH
COMPANIES - REPORTS
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Nielsen Australia: Market Research Company
-New
s & Reports-
http://au.acnielsen.com/site/index.shtml
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IBISWorld: Market Research Company
www.ibisworld.com.au/industry/home.aspx
GOVERNMENT
REPORTS
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Australian Trade Commission: Austrade
http://www.austrade.gov.au/Invest/Reports-Resources
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2013 Benchmark Report
This report from the Australian Trade Commission provides a comprehensive overview of Australia's performance across a wide range of economic and social indicators.
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Finally, Library Books on Business Plans - for background information
Call Number: 658.4012
