![Page 1: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/1.jpg)
RESEARCH SKILLS Where to find information…
![Page 2: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/2.jpg)
What topics this presentation covers:
• Strategic Planning• Developing a Business Plan• Developing a Marketing Plan• Risk Management• Corporate Sponsorship• PESTLE Analysis• SWOT Analysis• Industry Analysis - where to find reports
2
![Page 3: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/3.jpg)
STRATEGIC PLANNING
• Strategic planning is an essential process for every business.
• A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer).
• It defines the goals for the business, what the business will do and how it will do it.
http://www.smallbiz.nsw.gov.au/run/strategy/strategy/Pages/default.aspx
![Page 4: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/4.jpg)
4http://www.buzzle.com/articles/288379.html
![Page 5: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/5.jpg)
A BUSINESS PLAN
• A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy.
• It outlines the business, its objectives, strategies, target market and financial forecasts.
5
![Page 6: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/6.jpg)
6
Business Plan Template
http://www.smallbusiness.wa.gov.au/business-plan/
![Page 7: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/7.jpg)
7http://www.business.gov.au/Information/business-plan-template-and-guide/Pages/default.aspx
Business Plan Template
![Page 8: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/8.jpg)
A MARKETING PLAN
• A Marketing Plan is a component of a Business Plan.
• It outlines your marketing strategies to attract new clients and keep existing ones.
• It involves an in-depth industry analysis.
![Page 9: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/9.jpg)
9http://www.smallbusiness.wa.gov.au/marketing-plan/
![Page 10: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/10.jpg)
10http://www.business.qld.gov.au/business/running/marketing/write-implement-marketing-plan
![Page 11: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/11.jpg)
A RISK MANAGEMENT PLAN
• “The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management.”
• By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs.
• A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc.
http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis
![Page 12: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/12.jpg)
12http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis
![Page 13: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/13.jpg)
13http://www.business.gov.au/BusinessTopics/emergencymanagementandrecovery/pages/default.aspx
![Page 14: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/14.jpg)
SPONSORSHIP
• Sponsorship is defined as an investment which yields a commercial return for the sponsor.
• A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals.
• This document is closely linked to the marketing strategy.
14
![Page 15: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/15.jpg)
15http://www.powersponsorship.com/
![Page 16: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/16.jpg)
16http://www.sponsorshiphq.com/templates/shq/page/page_standard.php?secID=73
![Page 17: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/17.jpg)
17
PESTLE ANALYSISA tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors:• Political: e.g. government policies
• Economic: e.g. home/overseas economy situation & trends
• Social: e.g. lifestyle trends
• Technological: e.g. technological advances
• Legal: e.g. current/future legislation
• Environmental: e.g. environmental legislationhttp://pne-development.org/store/1335358241.158LID0.pdf
![Page 18: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/18.jpg)
18
PESTLE = Political, Economic, Social, Technological, Legal, Environmental Factors (in Australia)
![Page 19: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/19.jpg)
19
Search Results
![Page 20: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/20.jpg)
20
Full Text of Report Overview Available
![Page 21: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/21.jpg)
21
Citation Information Available in APA
![Page 22: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/22.jpg)
22
SWOT ANALYSIS
• A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way.
• Internal factors are strengths and weaknesses and external factors are opportunities or threats.
• It can be used to help assess a proposed new purchase of a business.
![Page 23: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/23.jpg)
23http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/example-swot-analysis
![Page 24: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/24.jpg)
24
Search Ebscohost for SWOT Analysis Reports
![Page 25: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/25.jpg)
FINDING INDUSTRY
INFORMATION -
ABS
![Page 26: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/26.jpg)
26
ABS: www.abs.gov.au
![Page 27: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/27.jpg)
27
ABS > Services
![Page 28: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/28.jpg)
28
ABS > Services > Small Business
![Page 29: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/29.jpg)
29
Useful Documents…
![Page 30: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/30.jpg)
30
Measures of Australia’s Progress 2013
![Page 31: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/31.jpg)
31
2012 Year Book Australia
![Page 32: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/32.jpg)
32
ABS: www.abs.gov.au
![Page 33: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/33.jpg)
33
Topics @ a Glance: Economy / Industry
![Page 34: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/34.jpg)
34
Western Australia at a Glance
![Page 35: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/35.jpg)
MARKET RESEARCH
COMPANIES - REPORTS
![Page 36: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/36.jpg)
36
Nielsen Australia: Market Research Company
-New
s & Reports-
http://au.acnielsen.com/site/index.shtml
![Page 37: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/37.jpg)
37
IBISWorld: Market Research Company
www.ibisworld.com.au/industry/home.aspx
![Page 38: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/38.jpg)
GOVERNMENT
REPORTS
![Page 39: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/39.jpg)
39
Australian Trade Commission: Austrade
http://www.austrade.gov.au/Invest/Reports-Resources
![Page 40: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/40.jpg)
40
2013 Benchmark Report
This report from the Australian Trade Commission provides a comprehensive overview of Australia's performance across a wide range of economic and social indicators.
![Page 41: Where to find information…. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management](https://reader038.vdocuments.us/reader038/viewer/2022110303/5517038b550346f5558b5087/html5/thumbnails/41.jpg)
41
Finally, Library Books on Business Plans - for background information
Call Number: 658.4012