Where to Find Byways Materials

New ToolsNew ToolsNew WebsitesNew Websites

andandSome Familiar Tools too!Some Familiar Tools too!

Webinar ObjectivesWebinar Objectives

• Meet organizations that play an Meet organizations that play an important role in your future.important role in your future.

• Learn what information and tools remain Learn what information and tools remain availableavailable

• Discover new materials not previously Discover new materials not previously availableavailable

• Learn how to access information and Learn how to access information and toolstools

• Realize that materials will now be self-Realize that materials will now be self-serviceservice

On the Webinar TodayOn the Webinar Today• Anaise Berry, Deb Divine, Sally Pearce, NSBFAnaise Berry, Deb Divine, Sally Pearce, NSBF

– National Scenic Byway Foundation, Pres. & Co-Executive National Scenic Byway Foundation, Pres. & Co-Executive DirectorsDirectors

• Gary Jensen, FHWAGary Jensen, FHWA– Federal Highway Administration, Team LeaderFederal Highway Administration, Team Leader

• Leslie Kedelty, AIANTALeslie Kedelty, AIANTA– American Indian Alaska Native Tourism Association, Exec. DirAmerican Indian Alaska Native Tourism Association, Exec. Dir

• Carrie Kissel, NADOCarrie Kissel, NADO– National Association of Development Organizations, Assoc. National Association of Development Organizations, Assoc.

Dir.Dir.• Don Farleo & Tracy Maurer, ADCoDon Farleo & Tracy Maurer, ADCo

– Don Farleo Advertising and Design Co. Owner & EditorDon Farleo Advertising and Design Co. Owner & Editor• Duane Lula, ABRCDuane Lula, ABRC

– America’s Byways Resource CenterAmerica’s Byways Resource Center

Meeting New People and Meeting New People and Learning New AcronymsLearning New Acronyms

NSBF NSBF – should be familiar to all on – should be familiar to all on the webinarthe webinar www.nsbfoundation.comwww.nsbfoundation.com

FHWAFHWA – if you don’t know this one, – if you don’t know this one, where have you been?where have you been? www.bywaysonline.orgwww.bywaysonline.org

AIANTAAIANTA – perhaps familiar to – perhaps familiar to some, not to otherssome, not to otherswww.aianta .orgwww.aianta .org

NADONADO – familiar to planners – familiar to planners www.nado.orgwww.nado.org

• NADO – familiar to plannersNADO – familiar to planners• ADCo – designers of the new website and converted many of the products ADCo – designers of the new website and converted many of the products

for your usefor your use

What will no longer be What will no longer be availableavailable

• Personal AssistancePersonal Assistance• Byway Specialists, Training Specialists, Byway Specialists, Training Specialists,

Tribal Liaison, Resource Center Tribal Liaison, Resource Center Technical Assistance Technical Assistance

• ABRC Website (but landing page to direct ABRC Website (but landing page to direct you elsewhere)you elsewhere)

• Vistas (no hard copy or pdfs)Vistas (no hard copy or pdfs)• Podcasts and Webcasts from ABRC Podcasts and Webcasts from ABRC

websitewebsite• Tele-Workshop Fact SheetsTele-Workshop Fact Sheets• Lessons from the Road seriesLessons from the Road series• Universal Design TrainingUniversal Design Training

Resource Center Website Resource Center Website Landing PageLanding Page

The Good News! What IS The Good News! What IS AvailableAvailable

ONLINE TRAININGONLINE TRAINING• Byways 101 (new & improved - now Byways 101 (new & improved - now

contains tribal info) contains tribal info) • National Scenic Byways Program National Scenic Byways Program

Coordinator Guide Coordinator Guide • Becoming a Tribal Scenic Byway Becoming a Tribal Scenic Byway

(new) developed to be instructor-led, (new) developed to be instructor-led, but DVD may serve as self-but DVD may serve as self-instruction. instruction.

More Good News!More Good News!

PUBLICATIONSPUBLICATIONS• Journal I, II, and III (pdf)Journal I, II, and III (pdf)• Making the Grass Roots Grow (pdf)Making the Grass Roots Grow (pdf)• Conserving our Treasured Places: Conserving our Treasured Places:

Managing Visual Quality on Scenic Managing Visual Quality on Scenic Byways (pdf)Byways (pdf)

• Wayshowing for Byways: A Wayshowing for Byways: A Reference Manual (pdf)Reference Manual (pdf)

• From Milestones to Milemarkers: From Milestones to Milemarkers: Understanding Historic RoadsUnderstanding Historic Roads

Good News ContinuesGood News Continues

TOOLSTOOLS• Byway Assessment Tool (pdf)Byway Assessment Tool (pdf)• Economic Impact Tool (new & Economic Impact Tool (new &

improved)improved)• Econ. Impact Tool Case Studies (new)Econ. Impact Tool Case Studies (new)• Byway Projects Case Studies (2011 and Byway Projects Case Studies (2011 and

2009 award winners added to previous 2009 award winners added to previous projects)projects)

• Learning Circle Process (new – available Learning Circle Process (new – available later)later)

And New Marketing And New Marketing PublicationsPublications

Volume 1 Volume 2 Volume 3

An intro to basic marketing for America’s Byways

An intro to marketing tactics for America’s Byways

An intro to online strategies for America’s Byways. 2nd edition

And New Online Marketing And New Online Marketing TrainingTraining

• Using the America’s Byways® Brand Using the America’s Byways® Brand Online TrainingOnline TrainingExplains the concept of branding and illustrates Explains the concept of branding and illustrates how to use the America’s Byways brand to how to use the America’s Byways brand to promote individual byways.promote individual byways.

• Marketing Research Online TrainingMarketing Research Online TrainingIntroduces key concepts and a process by which Introduces key concepts and a process by which byway organizations can conduct marketing byway organizations can conduct marketing research and effectively use the data collected research and effectively use the data collected to achieve public awareness goals.to achieve public awareness goals.

MissionMission

Foster cooperative opportunities that will Foster cooperative opportunities that will grow and sustain byways for future grow and sustain byways for future

generations generations

It is our It is our visionvision that that

Byways will be recognized and valued Byways will be recognized and valued worldwide for their distinctive experiences, worldwide for their distinctive experiences,

stories and treasured places. stories and treasured places.

National Scenic Byway National Scenic Byway FoundationFoundation

NSBF GoalsNSBF Goals

• Educate the public about bywaysEducate the public about byways• Conduct research to benefit byway Conduct research to benefit byway

programs and organizationsprograms and organizations• Develop partnerships with units of Develop partnerships with units of

government, not-for-profit and for-profit government, not-for-profit and for-profit sectorssectors

• Communicate with byway stakeholdersCommunicate with byway stakeholders• Celebrate byway achievementsCelebrate byway achievements• Ensure fiscal and programmatic Ensure fiscal and programmatic

accountability of the organizationaccountability of the organization

NSBF Website - Where to NSBF Website - Where to Find Byway Info and Find Byway Info and

ResourcesResources

Navigating the New Navigating the New WebsiteWebsite

Byways 101 – Improved!Byways 101 – Improved!

Navigating the New Navigating the New WebsiteWebsite

PublicationsPublications

Also available (via links to other websites)

•Wayshowing for Byways (link to another website)

•Milestones to Milemarkers (link to another website)

Navigating the New Navigating the New WebsiteWebsite

Marketing PublicationsMarketing PublicationsDownloadable pdfsDownloadable pdfs

Volume 1 Volume 2 Volume 3

An intro to basic marketing for America’s Byways

An intro to marketing tactics for America’s Byways

An intro to online strategies for America’s Byways. 2nd edition

Using the America’s Byway Using the America’s Byway Brand Online Training Brand Online Training

CoursesCourses

Module 1: Intro to Branding Module 4: Affiliation Text

Module 2: The America’s Byways Logo Module 5: The Value of a Strong Brand

Module 3: The “Come Closer” Theme Access to “Come Closer” Lockups

Marketing Research Online Marketing Research Online TrainingTraining

Navigating the New Navigating the New WebsiteWebsite

Tools Tools

Byway Assessment ToolByway Assessment Tool

• Now available as a self-assessment toolNow available as a self-assessment tool• Value of tool – Not your score, but rather Value of tool – Not your score, but rather

the conversation it stimulatesthe conversation it stimulates– Discussions with byway org. when doing Discussions with byway org. when doing

assessmentassessment– Having byway org. prioritize skills to Having byway org. prioritize skills to

strengthen. strengthen. – Determining where to find help Determining where to find help

(peer byways, state programs, paid (peer byways, state programs, paid consultants, etc.)consultants, etc.)

Areas of AssessmentAreas of Assessment

1.1. Organizational Development, Capacity Organizational Development, Capacity and Adaptabilityand Adaptability

2.2. Finance, Fundraising and SustainabilityFinance, Fundraising and Sustainability

3.3. Outreach, Partnerships and AdvocacyOutreach, Partnerships and Advocacy

4.4. Byway Recognition, Identity, Marketing, Byway Recognition, Identity, Marketing, Image and CommunicationsImage and Communications

5.5. The Visitor ExperienceThe Visitor Experience

6.6. Documenting ImpactDocumenting Impact

Tools Tools

Tools (continued)Tools (continued)

AIANTAAIANTA

• American Indian Alaska Native American Indian Alaska Native Tourism AssociationTourism Association

• Leslie Kedelty, Executive DirectorLeslie Kedelty, Executive Director

Becoming A Tribal Becoming A Tribal Scenic BywayScenic Byway

Detailed training on the following topics:Detailed training on the following topics:• Intro – What is a byway?Intro – What is a byway?• Program HistoryProgram History• Intrinsic Qualities (plus class exercises)Intrinsic Qualities (plus class exercises)• Corridor Management PlanningCorridor Management Planning• Visitor Experience (plus Visitor Experience (plus

Wayshowing plus class exercises)Wayshowing plus class exercises)• Nomination and DesignationNomination and Designation• Byway Organization & SustainabilityByway Organization & Sustainability• Tribal ParticipationTribal Participation• Tribal Considerations & ResourcesTribal Considerations & Resources

Becoming a Tribal Scenic Becoming a Tribal Scenic BywayByway

Materials AvailableMaterials AvailableComplete One Day Training Instructor’s Complete One Day Training Instructor’s

Guide Guide • 140 slide powerpoint presentation140 slide powerpoint presentation• 86 page participant guide86 page participant guide• 2 Disk DVD of Pilot Presentation at SD 2 Disk DVD of Pilot Presentation at SD

TTAPTTAP• Blank registration sheets, evaluation Blank registration sheets, evaluation

forms, etc.forms, etc.• Developed to be instructor-led, but DVD Developed to be instructor-led, but DVD

may serve as self-instructionmay serve as self-instruction• Now owned and Now owned and housed housed

by AIANTA by AIANTA , Available , Available upon upon request. request.

Learning Circles ProcessLearning Circles Process

A model for effective communication A model for effective communication approaches during first encounters approaches during first encounters and insights to ongoing constructive and insights to ongoing constructive working relationships when dealing working relationships when dealing with shared issues. with shared issues.

Not yet available at this time. AIANTA Not yet available at this time. AIANTA will continue to develop this process will continue to develop this process and will post materials on their and will post materials on their website when ready for distribution.website when ready for distribution.

Tools (continued)Tools (continued)

About NADOAbout NADO National association for 540 regional National association for 540 regional

development organizations, development organizations, including emerging network of Rural including emerging network of Rural Transportation Planning Transportation Planning Organizations (RTPOs or RPOs)Organizations (RTPOs or RPOs)

Promote public policies that Promote public policies that strengthen local governments, strengthen local governments, communities and economies through communities and economies through the regional strategies, coordination the regional strategies, coordination efforts and program expertise of the efforts and program expertise of the nation’s regional development nation’s regional development organizationsorganizations

About NADOAbout NADO

Develop training and resources related to:Develop training and resources related to:• Rural/small metro transportation Rural/small metro transportation

planningplanning• Small business financeSmall business finance• Economic development planningEconomic development planning• Post-disaster economic recoveryPost-disaster economic recovery• Environmental stewardshipEnvironmental stewardship• Brownfields redevelopmentBrownfields redevelopment

Regional Development Regional Development OrganizationsOrganizations

Formed by state statute or executive Formed by state statute or executive orderorder

May be called: Council of Governments, May be called: Council of Governments, Regional Planning Commission, Regional Planning Commission, Economic Development DistrictEconomic Development District

Participate in/administer many state Participate in/administer many state and federal programsand federal programs• Economic DevelopmentEconomic Development• Regional PlanningRegional Planning• Human ServicesHuman Services

Often partner with Byway orgs.Often partner with Byway orgs.

NADO: Transportation & NADO: Transportation & Economic Development Economic Development

WorkWork Conduct research & training with FHWA and Conduct research & training with FHWA and

member supportmember support Formed RPO America in 2006 as program Formed RPO America in 2006 as program

affiliateaffiliate• Serves as the national association for rural and Serves as the national association for rural and

small metro transportation planners and other small metro transportation planners and other professionalsprofessionals

Hold annual training event: National Rural Hold annual training event: National Rural Transportation Peer Learning ConferenceTransportation Peer Learning Conference• April 24 – 26, 2013 in Greenville, SCApril 24 – 26, 2013 in Greenville, SC

Share information:Share information:• www.RuralTransportation.orgwww.RuralTransportation.org• Rural Transportation Newsletter (free email)Rural Transportation Newsletter (free email)• RPO America on Facebook & TwitterRPO America on Facebook & Twitter

Contact NADOContact NADO

• Carrie Kissel, Associate DirectorCarrie Kissel, Associate Director– ckissel@nado.orgckissel@nado.org– 202.624.8829202.624.8829

– RuralTransportation.orgRuralTransportation.org– NADO.orgNADO.org

41

Now Updated!Now Updated!

www.nado.org/byways/

Economic Impact ToolEconomic Impact Tool

• Also available – Case studies of the Tool’s Also available – Case studies of the Tool’s performance on 5 byways - performed by performance on 5 byways - performed by Resource Center and HDR Decision Resource Center and HDR Decision Economics in 2012Economics in 2012

• Key Improvements and changes to some Key Improvements and changes to some underlying economic assumptions that run underlying economic assumptions that run the model.the model.

• New version of Econ. Impact Tool will be New version of Econ. Impact Tool will be mailed out to all who currently have existing mailed out to all who currently have existing version in late July/Early August.version in late July/Early August.

• New version also available from NADO New version also available from NADO website in August, 2012.website in August, 2012.

THANK YOUTHANK YOU

to the to the

America’s Byways Resource America’s Byways Resource CenterCenter

www.nsbfoundation.comwww.nsbfoundation.com

Byways.org & Byways.org & Bywaysonline.orgBywaysonline.org

Links to Byways.org, Bywaysonline.org and National Scenic Byway Foundation on the home page…and each main page of the website

Future of FHWA Future of FHWA Websites?Websites?

www.Byways.org – The Byway Traveler’s website

www.bywaysonline.org – The Byway Practitioner’s website

QuestionsQuestions

? ? ? ? ? ?