where social meets content
TRANSCRIPT
Content meets Social
About The Speaker
• Enterprise Content Management Veteran– 20+ years experience
• CEO Vizit & Clipsi
• Prior Assignments– Executive VP, Captaris (now OpenText) – CEO, Scan-Optics– Senior Vice President, MSX International
• ECM/BPO Services
Twitter: @paul_yantusPhone: (425) 996-0479Email: [email protected]
BlackBerry reports net operating loss near $1B for Q2
Did you hear?
BlackBerry may be forced to sell the business in piecesBlackBerry lays off 40% of its workforceBlackBerry nears bankruptcy
How many read their filing?How many read an article about it?
Today we don’t seek informationwe wait for it to come to us
How do we get information?
Did you see that #mycompany was rated a leader in by #Gartner lnkd.in/7arBHV
There’s an overwhelming amount of information out there
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.
Two Faces of SharePoint
Social Content
What put SharePoint on the map?
Of all organizations large & small use it
80%SharePoint
The standard file share of the Enterprise
Workgroup
Workgroup
Workgroup
$4.5 BILLION MARKET WITH CAGR OF 11%
File Sharing Skyrocketing Everywhere
$40+ BILLION MARKET WITH CAGR OF 40.2%
Do users want to share files or excepts?
70% WANT TO ACCESS
SOMETHING SPECIFIC VS.ENTIRE FILE
- 2012 Vizit Study N=1,200+
When you search for content in SharePoint what do are you seeking?
60% WANT TO SHARE
CONTENT IN A SOCIAL CONVERSATION
- 2012 Vizit Study N=1,200+
Where do we find information?
Q1/2011 Q2/2011 Q3/2011 Q4/2011 Q1/2012 Q2/2012 50,000,000
70,000,000
90,000,000
110,000,000
130,000,000
150,000,000
170,000,000
190,000,000
Facebook GoogleSource = Geekwire
The Changing Content Consumption Model
23%*OF SOCIAL MEDIA MESSAGES INCLUDE LINKS TO CONTENT
CONTENT:Published articles, videos and photos – not family videos or party picturesSource: NM Incite, GGM Type Comparison Report Date Range:1/17/2011-2/16/2011, Nielsen Netview Dec 2010
*27,000,000
Pieces of content are shared each day.These figures don’t include messages about or related to content – only those that share it.
The conversation around content is likely a much larger percentage
SharePoint 2013 Features
Share a file in a Newsfeed Post
Follow Documents
Yammer
Share a file in a Newsfeed PostHighlight something in a document and
have a conversation about it
What the analysts are saying about social
“If you don’t provide meaningful content and a compelling reason to use a platform, people won’t use it.”
“Social media initiatives fail most frequently because organizations focus on the technologies when they should focus instead on achieving a purpose …”
“We also found that what’s in the workflow is what gets used; if social technology is not part of their ‘day jobs,’ employees will not participate for long.”
The Social Organization – Nov. 2011
McKinsey Global Institute, July 2012
Information Week, Nov. 2011
Vizit
Highlight excerpts and have conversationsIntegrate conversations into workflow & social
communities
Get a link to a key exhibit
Reference the excerpt anywhere
Healthcare Example
HEALTHCARE
Healthcare Benefits
• Efficiencies created by keeping everyone informed.
• Improved coordination and collaboration around patient care
• Access to the latest in treatment options and cutting edge research
• Improved customer satisfaction and loyalty
Paul Yantus | CEO, Vizit, Inc.o: (425) 996.0479 | c: (435) 638.3702
[email protected] |www.vizit.com