austin food trailer alliance - where mobile meets social

Austin Food Trailer Alliance

‘Where Mobile Meets Social’

www.localizeaustin.com

Presented by: Rebecca Otis

LocalizeAustin, Founder

#ATXTrailerSocial!

www.LocalizeAustin.com

The Trailer Advantage

- Smaller - More personal - Defined and solid menu - Clear angle/cuisine/genre - Simple (not easy) operations - Agile, think quick, flexible, room to try new things

#ATXTrailerSocial!

More opportunity to connect and share with, listen to, and personally engage with customers

online and offline. !


Everyone’s Tweeting, I should be too…

- Set Goals - Define Audience(s) - Choose Mediums and Tactics to target your audience

#ATXTrailerSocial!

Set Goals!

Audience!

Audience!

Audience!

1 2 3

Mediums/Tactics!


Set Goals

Before you jump in…

- Set Goals (Common)- Tie to value - Get followers (not a goal without a value) - Share menu (why?) - Share location (why?) - Promote specials (why?) - Increase traffic - Increase sales

#ATXTrailerSocial!


Set Goals


- Set Goals (Under-recognized, high value) - Gather feedback (use it!) - Listen to trends, food conversation - Research competitors (or friends) - Find opportunities (team up, events) - Connect with industry leaders - Showcase work, expertise, how you do what you do

#ATXTrailerSocial!


Identify Audience(s)


- Identify ideal audience(s)/customer(s) -Who do you want to reach? Local residents, students, families, professionals, young professionals, event planners, bloggers (may rotate) - Where are they? (Online, walkers by)

#ATXTrailerSocial!


How do we reach them?

- Choose mediums/strategies to target your audience based on your goals.

#ATXTrailerSocial!

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Social Strategies for Success

1. Promote through and integrate your social with all communications - Phone - Website - Other social media channels -If you write a blog post, share it - Are you following us on FB? - Trailer - Menus

#ATXTrailerSocial!



2. Engage - Share interesting, useful, entertaining content - *Re-tweet/mention customer compliments - Respond to customer questions - Follow customers, industry leaders - Involve employees if interested

#ATXTrailerSocial!



3. Listen/watch - Use tools like Tweetdeck, Hootsuite, or Google Alerts to monitor convos - Check Twitter, Facebook a few times a day - Take good and bad feedback and use it/ address it

#ATXTrailerSocial!



4. Measure - Notice increase in followers after news, events, changes - Ask for and use feedback to measure your success - Use conversation, versus just # of followers to evaluate how you’re doing

#ATXTrailerSocial!


What’s the outcome?

By actively engaging on social media: - More people know about you - You are taking steps to achieve your promotional goals - You have a pulse on how the community perceives you/your food/your business - You can measure the impact of new products/ services/promotion tactics - You’re more accessible - You can communicate directly with your customers……

#ATXTrailerSocial!


What’s the outcome?

People easily find & help spread the word about you.

#ATXTrailerSocial!


Connect with Me

Website: www.localizeaustin.com Email: [email protected] Twitter: @LocalizeAustin @Rbcammendations

#ATXTrailerSocial!

austin food trailer alliance - where mobile meets social

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