where is all that internet data stored?

Where Is All That Where Is All That Internet Data Internet Data

Stored?Stored?

Bill PetroBill Petro

EMC CorporationEMC Corporation

Systems-centric

Evolution of ComputingEvolution of Computing

3,0003,0001,0001,000

100100

1010

002030203019701970 19801980 19901990 20002000 20102010 20202020

11WaveWave

Source: Waves of Power, David MoschellaSource: Waves of Power, David Moschella

Centralized Mainframe storage

Mill

ions

of U

sers

Mill

ions

of U

sers

Systems-centric

PC-centric


3,0003,0001,0001,000

100100

1010

002030203019701970 19801980 19901990 20002000 20102010 20202020

22WaveWave


Distributed Enterprise storage

systems & software

Mill

ions

of U

sers

Mill

ions

of U

sers

Systems-centric

Network-centric

PC-centric


3,0003,0001,0001,000

100100

1010

002030203019701970 19801980 19901990 20002000 20102010 20202020


33WaveWave

Consolidated Enterprise storage networksM

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100100

1010

002030203019701970 19801980 19901990 20002000 20102010 20202020

Systems-centric

Content-centric

Network-centric

PC-centric

It’s the informationIt’s the information

44WaveWave


Mill

ions

of U

sers

Mill

ions

of U

sers

3,0003,0001,0001,000

100100

1010

002030203019701970 19801980 19901990 20002000 20102010 20202020

The Content-centric Wave is The Content-centric Wave is HereHereM

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The New Economy’s InfrastructureThe New Economy’s Infrastructure

EVERYTHINGEVERYTHING Dot-comDot-com Wall StreetWall Street RetailRetail ManufacturingManufacturing LifeLife

ERP ERP CRM CRM

E-mail E-mail Inventory Inventory

The New Economy’s The New Economy’s InfrastructureInfrastructure

Information Information flow that flow that runs the runs the businessbusiness

The New Economy’s The New Economy’s InfrastructureInfrastructure

ServersServersNetworksNetworksDatabasesDatabasesStorageStorage

Storage Makes IT WorkStorage Makes IT Work

StorageStorage

Software/APIsSoftware/APIs

NetworkingNetworking

Interoperability Interoperability

ServiceService

StandardsStandards

InvestmentInvestment

The FoundationThe Foundation

Storage FirstStorage First

Information/Storage

40%Applications 25%Applications 25%

Networks 20%Networks 20%

Other 3%Other 3%Servers 12%Servers 12%

Source: FIND/SVP 1999Source: FIND/SVP 1999

““The foundation of my company’s IT infrastructure is …”The foundation of my company’s IT infrastructure is …”

Two Data Tidal WavesTwo Data Tidal Waves

Internet Internet DataData

Enterprise Enterprise Data Data

83% said they are investing in enterprise 83% said they are investing in enterprise storage to improve the integration of Internet storage to improve the integration of Internet data with enterprise-wide applicationsdata with enterprise-wide applications

INTERNET

ENTERPRISEENTERPRISE

E-commerceE-commerce

Traditional E-commerceTraditional E-commerce

TransactionalTransactional

Front-officeFront-office

CustomerCustomer

FirewallFirewall

INTERNET

E-businessE-business

Integrated E-businessIntegrated E-business

Front-officeFront-office

Back-officeBack-office

IntegrationIntegrationENTERPRISEENTERPRISE

Web AppsWeb Apps

DatabaseDatabase

StorageStorage

E-commerceE-commerce

E-businessE-business

Expanded E-business ServicesExpanded E-business Services

15

Customer Relationship ManagementCustomer Relationship Management

Mar

ketin

gM

arke

ting

Sale

sSa

les

Cus

tom

erC

usto

mer

Serv

ice

Serv

ice

Enterprise Resource PlanningEnterprise Resource Planning

Logi

stic

sLo

gist

ics

Prod

uctio

nPr

oduc

tion

Dis

trib

utio

nD

istr

ibut

ion

Business Application ArchitectureBusiness Application Architecture

KnowledgeKnowledgeApplicationsApplications

EnterpriseEnterpriseApplicationApplicationIntegrationIntegration

Empl

oyee

sEm

ploy

ees

Stak

ehol

ders

Stak

ehol

ders

Adm

inis

trat

ive

Con

trol

HR

MS/

OR

MS/

Purc

hasi

ng

Fina

nce/

Acc

ount

ing/

Aud

iting

Man

agem

ent C

ontr

ol

Selling Chain ManagementSelling Chain Management

Supply Chain ManagementSupply Chain Management

Customers, ResellersCustomers, Resellers

Business Partners,Business Partners,Suppliers, Distributors, ResellersSuppliers, Distributors, Resellers

How does Data How does Data become Information?become Information?

Transformations for Data Warehousing:Transformations for Data Warehousing:

OLTP...OLTP... OLAPOLAP Real time...Real time... BatchBatch Retail...Retail... Decision Support/Biz Decision Support/Biz

IntelligenceIntelligence 5% capture…5% capture… 10% capture10% capture

By adding intelligence, it can deliver valueBy adding intelligence, it can deliver value

Downtime is ExpensiveDowntime is Expensive

Auto Rental Auto Rental $36,000 Minute$36,000 Minute

Men’s Clothing 8 hoursMen’s Clothing 8 hours .5% Market Share.5% Market Share

Public Utility Storm DispatchPublic Utility Storm Dispatch $250,000 Hour$250,000 Hour

Stock Broker Stock Broker $2,000,000 Minute$2,000,000 Minute

Industry Average Industry Average $96,000 Hour$96,000 Hour

Financial Impact of data unavailabilityFinancial Impact of data unavailability

E-Business StumblingE-Business Stumbling

Source: Forrester Research

Four 5-hour outages = 22% Stock hitFour 5-hour outages = 22% Stock hit

Four 4-hour outages = $70M in new Four 4-hour outages = $70M in new infrastructureinfrastructure

Company Real Cost of Business Downtime

24 hour outage = $80M in new infrastructure24 hour outage = $80M in new infrastructure

Downtime = Opportunity CostDowntime = Opportunity Cost

“”

Revenue from eliminating this downtime would pay for Revenue from eliminating this downtime would pay for the entire nonstop infrastructure.the entire nonstop infrastructure.

Forrester Research, Inc.

Information Infrastructure Information Infrastructure RequirementsRequirements

- Instant test environments?Instant test environments?

- Non-disruptive data warehouse loading?Non-disruptive data warehouse loading?

- Non-disruptive, centralized, high-performance backup & restore?Non-disruptive, centralized, high-performance backup & restore?

- Disaster protection via remote site fail over?Disaster protection via remote site fail over?

- Global data migration?Global data migration?

- Information sharing between Mainframe, Unix, and NT hosts?Information sharing between Mainframe, Unix, and NT hosts?

What is What is an an

The Foundation for Information ManagementThe Foundation for Information Management A Strategy for Revenue & Productivity ImprovementA Strategy for Revenue & Productivity Improvement A Company’s Competitive EdgeA Company’s Competitive Edge

An architecture that enables change and speed!An architecture that enables change and speed!

An integrated set of Products, Services and Relationships that becomes:An integrated set of Products, Services and Relationships that becomes:

??

configuration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement

UNIXUNIX

business requirements


technologytechnology

infrastructureinfrastructure

Traditional Thinking ...Traditional Thinking ...

ApplicationApplicationInternetInternet

ApplicationApplicationcall call

centercenter

ApplicationApplicatione-maile-mail

ApplicationApplicationDWDW

ApplicationApplicationERPERP

NTNTconfiguration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement


MainframeMainframe


MainframeMainframeconfiguration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement

UNIXUNIXconfiguration managementconfiguration managementperformance tuningperformance tuningbackupsbackupsrecoveryrecoverydata movementdata movement

NTNT



technologytechnology

infrastructureinfrastructure

Fragmented Infrastructure InvestmentsFragmented Infrastructure Investments

ApplicationApplicationInternetInternet

ApplicationApplicationcall call

centercenter

ApplicationApplicatione-maile-mail

ApplicationApplicationDWDW


Business ProcessesBusiness Processes

Different business

Different business

requirements

requirements


ApplicationApplication

DWDWApplicationApplication

e-maile-mailApplicationApplication

call call centercenter

ApplicationApplication

InternetInternet

Technology

Technology

configuration management - performance tuning - backups - configuration management - performance tuning - backups - recovery - data movement - regulatory compliance - data center recovery - data movement - regulatory compliance - data center

consolidations - mergers/acquisitionsconsolidations - mergers/acquisitions

Common Information InfrastructureCommon Information Infrastructure

UNIXUNIXMainframeMainframe NTNT

Infrastructure

Infrastructure

Business Impact

Increase Revenue Generation

Enhance Productivity

Lowest TCO

Traditional IT InfrastructureTraditional IT Infrastructure

ProactiProactiveve

ProactiProactiveve

Cyclic Process Cyclic Process Cyclic Process Cyclic Process

Financials

TM

D/R plan(mainframe only)

STK Silos

DK tape

TM

TM

TM

IBM3090-600JMVS/ESAIMS / ADABAS

Backup by FDR Upstream

HP 3000, K460HP-UX 10, 11.0, 11.2, MPE Sybase 11.9, 12

Fujitsu DS90UX P/M

Backup by tar - 8mm

Legato to DLT

ADSM to3490s

OmniBack

Server/OS

Network

Application

Storage

Test

Backup

Disaster Recovery

Database

Sun EnterpriseSun ULTRASPARC Solaris 3.2, 3.4, 3.5Oracle 7.5, 8.0

IBM RS/6000, SP2AIX 4.1, 4.2, 4.3DB2/6000

Compaq Proliant 2500Proliant 5500NT 3.5, 4.0

Cheyenne to 4mm

Batch

IBM AS/400OS/400

Inventory Exchan

ge

CAD/CAME-commerce

Lotus Notes

OLTP

CICS

File transfers AIX to HP/UX via Platinum 9.9

FTP between Sun - NT

Database extracts MVS to SP2 via MQ Series 4.4

PeopleSoft

ReactiveReactive ReactiveReactive

: an Example: an Example

SRDFSRDF

EDM EDM

ConnectrixConnectrix

Enterprise StorageEnterprise Storage

CelerraCelerra

MainframeMainframe

CustomersCustomers

LANLAN

UnixUnixLinuxLinux

DatabaseDatabaseServersServers

Front EndFront End

Back EndBack End

NTNT

ESCONESCONFC-SWFC-SWTCP/IPTCP/IPSCSISCSIFC-ALFC-AL

ConnectionsConnections

Dept LANDept LANWANWAN

HUBHUB

CLARiiONCLARiiON

Storage Deployment at Internet Storage Deployment at Internet SpeedSpeed

19971997 19991999TimeTime

Terabytes

Terabytes

27TB27TB xSP xSP(45 days)(45 days)

45TB45TB Global 2000 Global 2000(less than 2 years)(less than 2 years)

52TB52TB dot.com dot.com(3 months)(3 months)

DeploymentDeployment

PhysicalPhysical

InfrastructureInfrastructure

FunctionalFunctional

VALU

EVA

LUE

CAPABILITIESCAPABILITIES

Defining Enterprise StorageDefining Enterprise Storage

MEDIAMEDIA

PLATFORM-SPECIFIC CONTROLLERSPLATFORM-SPECIFIC CONTROLLERS

ENTERPRISE STORAGE

MainframeMainframe OpenOpen NetworkNetwork DatabaseDatabase

Information CentricInformation Centric

Enterprise ConnectivityEnterprise Connectivity

CascadableCascadable

Enterprise Storage NetworkEnterprise Storage Network

A Common Framework to:A Common Framework to:

Enterprise Storage Network

DepartmentalSAN

EnterpriseSAN

DirectAttached NAS

Mainframe UNIX Windows AS/400 Linux

E-Infostructure

Manage InformationManage Information

Share InformationShare Information

Protect InformationProtect Information

Source: Source: ITcentrixITcentrix, 1999 Storage Management Survey, 1999 Storage Management Survey

Co-located—Server DependentCo-located—Server Dependent

400 400 GBsGBs per managerper managerManagement costs =Management costs =35%35% of storage budgetof storage budget

200 200 GBsGBs per managerper managerManagement costs =Management costs =50%50% of storage budgetof storage budget

DecentralizedDecentralized

Consolidated StorageConsolidated Storage1500 1500 GBsGBs per managerper manager

Management costs =Management costs =15%15% of storage budgetof storage budget

ENTERPRISE STORAGEENTERPRISE STORAGE

Why Consolidate Storage?Why Consolidate Storage?

The Next Tidal Wave?The Next Tidal Wave?

MobiMobile le DataData

m-Commercem-Commerce

WirelessWireless

– Web phonesWeb phones

– PDAsPDAs

– WIDsWIDs

AutomobileAutomobile

– Traffic DataTraffic Data

– Concierge ServicesConcierge Services

– Voice emailVoice email

Going MobileGoing Mobile

Smart CardsSmart Cards

SynchronizationSynchronization

Broadband / Rich MediaBroadband / Rich Media

B2C -> B2B -> P2PB2C -> B2B -> P2P

Where is the value?Where is the value?

Is the network the computer…Is the network the computer…

Is the server the computer...Is the server the computer...

Is the information the computerIs the information the computer

Where does information live?Where does information live?

Information lives on the network...Information lives on the network...

Information lives on the server...Information lives on the server...

Information lives on the storageInformation lives on the storage

Is it the case that:Is it the case that:

where it is protected, shared, managedwhere it is protected, shared, managed

www.BillPetro.com/talks.htmlwww.BillPetro.com/talks.html

Thank You!Thank You!

EMC: The RockEMC: The Rock

Choose Your Infrastructure CarefullyChoose Your Infrastructure Carefully

The Industry LeaderThe Industry Leader– ““Execution record, Execution record,

highly focused, the highly focused, the technology elite”technology elite”—J. P. Morgan Securities—J. P. Morgan Securities

– ““Storage is the new Storage is the new center of the IT center of the IT universe.”–universe.”–Merrill LynchMerrill Lynch

Customer Customer SatisfactionSatisfaction

– EMC Number 1 EMC Number 1 (Soundview Financial (Soundview Financial Group, Gartner Group)Group, Gartner Group)

Global PresenceGlobal Presence– Worldwide sales and Worldwide sales and

serviceservice

– International R&D centersInternational R&D centers

– Key distributor partnershipsKey distributor partnerships

– 18,800+ employees18,800+ employees

TQM ImpactTQM Impact– ISO 9001ISO 9001

– 100% Product Testing100% Product Testing

– Highest Product Quality Highest Product Quality in the Industryin the Industry

EMC ProfileEMC ProfileEMC ProfileEMC Profile

90%—10 largest ISPs

95%—25 largest U.S. banks

95%— Fortune 100 (76% of Fortune 500)

90%—The Business Week 50

88%—The Wired Index

83%—DAX 30 (Germany)

73%—CAC 40 (France)

70%—FTSE 100 (U.K.)

90%—10 largest ISPs

95%—25 largest U.S. banks

95%— Fortune 100 (76% of Fortune 500)

90%—The Business Week 50

88%—The Wired Index

83%—DAX 30 (Germany)

73%—CAC 40 (France)

70%—FTSE 100 (U.K.)

The Customers ChoiceThe Customers Choice

GloballyGlobally

where is all that internet data stored?

Documents

data warehousing

integration of internet

global data migration

data tidal waves83

sou waves of power

wa waves of power

computingsystems centricpc

information sharing