When the Winter Comes

Warm It Up

When the Winter Comes

Warm It Up

Introduction of E-MuffJackie Augustin

Wai Sze LeeRuth MarthaXiaoYu Ou

Introduction of E-MuffJackie Augustin

Wai Sze LeeRuth MarthaXiaoYu Ou

What Is eMuff??

• A build-in Bluetooth headset in an earmuff

• Have a removable headset for the iPod, blackberry, palm spring Treo, MP3 and CD player, or the other electronic devices

• Emuffs can keep your ears warm while you are listening to music and make phone calls

Functions of E-Muff

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How the E-Muffs work

• Connect the electronic devices with a 1.5 mm jack plug

• With the Bluetooth technology, the earmuff does not need a wire to connect to the phone

• The earmuff has the ability to be charged in terms of using it that last for 15 -20 hours

How the E-Muffs WorkHow the E-Muffs Work

One side of the earmuff, we design some One side of the earmuff, we design some easy touch button for the volume and for easy touch button for the volume and for the phone callingthe phone calling

Another side, there will be one touch Another side, there will be one touch button for on and off. If you don’t want to button for on and off. If you don’t want to listen to the music, the headset is easily listen to the music, the headset is easily removable from the earmuffremovable from the earmuff

Target MarketTarget Market

• People ages 12 People ages 12 and over. Especially and over. Especially women. Because women. Because eMuffs are fashion eMuffs are fashion stuff also.stuff also.• People who use People who use Bluetooth cell phone Bluetooth cell phone and iPod or other and iPod or other music devices.music devices.

Competing Products Competing Products in the Current Marketin the Current Market

Different kinds of Different kinds of Bluetooth headsetsBluetooth headsets

Traditional Traditional headphonesheadphones

Traditional earmuff Traditional earmuff or any ear warmer or any ear warmer such as a hat, etc. such as a hat, etc.

Pricing The E-MuffPricing The E-Muff Reasonable price is Reasonable price is

$90-$200.$90-$200. The e-muff is a The e-muff is a

high-tech and high-tech and fashion product, fashion product, have many varieties have many varieties of designs and of designs and colors that are can colors that are can use unisex.use unisex.

Selling E-Muff

• Department storesDepartment stores • Electronic store (best Electronic store (best

buy, etc), buy, etc), • Direct mail order Direct mail order • Online stores Online stores

Packaging E-MuffPackaging E-Muff

The e-muff will come with a designed box, includes a charger, small fashion bag to protect the e-muff

•Magazine ads•Billboard•Television

advertisement

•Radio

Advertising the New E-Muff

• Major magazines

(For young group)

Magazine AdsMagazine Ads

• We will put this magazine ads in some of the large department store such as Macy’s, Bloomingdales, Nordstorm, Neiman Marcus, and Saks 5th Ave.