when social media become unsociable (podcamp toronto)
DESCRIPTION
What do you do when social media become unsociable? This presentation provides an overview of the challenges companies and people encounter online. It also provides general tips (listen, engage, create, interact, measure) for managing a negative shift in the tone of the conversations that surround us online.TRANSCRIPT
W H E N S O C I A L M E D I A B E C O M E U N S O C I A B L E#pcto2010February 20, 2010
David Bradfield & Miranda McCurlie (@dbradfield) (@ilovecpstyle)
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#wsmbu
When social media become unsociable
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Social
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Unsociable
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Emotion vs. Empathy
(>_<)
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It’s professional.
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Consumer vigilance
88The “dark side” of social media
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Scarcasm
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It’s personal.
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Miranda McCurlie @ilovecpstyle
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The Good …
• ICQ, MSN, LiveJournal, MySpace, IRC, etc …• Favourite was AOL
chat rooms!
• Felt @ home – online
> Seesmic, Twitter, Facebook, Utterz, etc …February 2008 – the Great e-crash!
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The Bad
The incid
ent
Navigate the unsociable
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@JessicaKnows
“You have to know the intention behind why someone might be unsociable. That helps you decide how to deal with them.”
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1. Listen
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A wealth of tools
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2. Engage
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3. Create
© John Squire
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4. Interact
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5. Measure and adjust
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Deliver the facts
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Social media reviews continue to dominate top search results
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How to succeed when it becomes unsociableKnow where you want to beStay positiveListen and understandShow empathy
Respect
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Emotional balance vs. an empathetic ear
:-)
S TAY S O C I A LDavid Bradfield @dbradfieldMiranda McCurlie @ilovecpstyle
Grab the presentation from:http://www.slideshare.net/dbradfield