lessons learned inhouse products podcamp
TRANSCRIPT
A little about me.
- Designer since 2003
- Started Headspace in 2008
- Built 4 SaaS products
- Sold Headspace in 2014
- Currently CEO of @Proposify
“If you can't find 15 people
to talk to, well, imagine how
hard it's going to be to sell to
them. So suck it up and get
out of the office. Otherwise,
you're wasting time and
money building something
nobody wants.”Lean Analytics
Do we
understand
this industry?
Are we
building the
right product?
Will they
pay for it?
Does
anybody
care at all?
More on market research
“Project managers have targets to invoice each month. Because Get Sign Off wasn’t a paying client it was pushed down the priority list. It wasn’t going to help the project managers meet their targets.”We say a sad goodbye to Get Sign
Off
“Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don't want to, telling customers yes when you don't want to, raising that fourth round of highly dilutive venture capital -- whatever is required.”
Marc Andreessen