when clients are wrong - a conversation with h michael steinberg

22
Bad Calls Phone Call with H Michael Steinberg

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H Michael Steinberg, a lawyer in Colorado, contacted me to get advice regarding his Internet strategy but when it came time for the conference call he utilized his portion of the discussion to tell me I was wrong about everything. We examine the state of his current Internet strategy and review the conference call audio.

TRANSCRIPT

Page 1: When Clients Are Wrong - A Conversation with H Michael Steinberg

Bad CallsPhone Call with H Michael Steinberg

Page 2: When Clients Are Wrong - A Conversation with H Michael Steinberg

First Contact

Page 3: When Clients Are Wrong - A Conversation with H Michael Steinberg

Online ProfileWhat We Look At First

Page 4: When Clients Are Wrong - A Conversation with H Michael Steinberg

Domain Authority

Page 5: When Clients Are Wrong - A Conversation with H Michael Steinberg

Facebook Fan Page

Page 6: When Clients Are Wrong - A Conversation with H Michael Steinberg

Twitter

Page 7: When Clients Are Wrong - A Conversation with H Michael Steinberg

Organic Keywords

Term (http://www.hmichaelsteinberg.com/) Position Clicks/Month

criminal attorney colorado 1 4.92

colorado bail 1 0

deferred judgement colorado 1 4.92

being accused of sexual assault 3 0

federal court conviction rate 3 0

accused of sexual assault 8 0.28

Colorado White Collar lawyer 8 0

denver defense attorneys 9 0

bail colorado 10 0

Page 8: When Clients Are Wrong - A Conversation with H Michael Steinberg

HMichaelSteinberg.com

Page 9: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Criminal-Lawyer-Online.com

Page 10: When Clients Are Wrong - A Conversation with H Michael Steinberg

Denver-Colorado-Criminal-lawyer.com

Page 11: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Probation-Violation-Lawyer.com

Page 12: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Sex-Crimes-Lawyer.com

Page 13: When Clients Are Wrong - A Conversation with H Michael Steinberg

Criminal-Lawyer-Colorado.com

Page 14: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Juvenile-Crimes-Lawyer.com

Page 15: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Criminal-DUI-Defense-Lawyer.com

Page 16: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Domestic-Violence-Lawyer.com

Page 17: When Clients Are Wrong - A Conversation with H Michael Steinberg

Colorado-Drug-Crimes-Lawyer.com

Page 18: When Clients Are Wrong - A Conversation with H Michael Steinberg

Matt Cutts Says...Look at the Date

Page 19: When Clients Are Wrong - A Conversation with H Michael Steinberg

Matt Cutts Says...Again

“So we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn't necessarily help you as much to have a domain

name with a bunch of keywords in it.” - Matt Cutts

Page 20: When Clients Are Wrong - A Conversation with H Michael Steinberg

The Google Patent...

A Method of Detecting Commercial Queries: Filed in 2003“A company may attempt to “trick” the search engine into listing the

company’s web site more highly. For example, if the search engine gives greater weight in ranking results to words used in the domain name associated with web sites, a company may attempt to trick the search engine into ranking the company’s listing more highly by including desirable search terms in the domain name associated with the company’s listing.”

Page 21: When Clients Are Wrong - A Conversation with H Michael Steinberg

Other Great Resources

● Search Engine Land Article:● Deconstructing The Google EMD Update

● The Moz Blog:● Are Exact-Match Domains (EMDs) in Decline?● The Exact Match Domain Playbook: A Guide and Best

Practices for EMDs

Page 22: When Clients Are Wrong - A Conversation with H Michael Steinberg

In Conclusion

“I wish you luck”