what's this business model thing?
DESCRIPTION
A short description of what the Business Model Innovation method is. Enjoy. The method was developed by Alexander Osterwalder: thank you Alex! A presentation by http://hugowiz.itTRANSCRIPT
What's this
Business Model thing?
1 - It's a Concept
Petal
Corolla
Stamens
Stem
Example: the concept of Flower. An Eskimo can understand what an Orchid is, even if he has never seen one, if he masters the concept of Flower.
Partners
Resources
ActivitiesValue Proposition
Customers
Relationship
Channels
Costs and Revenues
Everything should be made as simple as possible, but no simpler. (A. Einstein)The Business Model concept is simple and clear.
The Business Model concept was reformulated by Alexander Osterwalder. It was published in the book: Business Model Generation.
2 - It's a language
Rules Meaning
Pac-Man
Mozart
C DF G A
4/4 1/2 1/4 1/8 1/16
Example: musical notation.The language of music lets you write on paper: sentences, stories and musical operas.
Text+ =
Brain 100 %Active
It's a visual language. The combination of text and images activates both brain emispheres. Problem solving is up to 75% better. Memory's performance is 600% better.
guadagno = ricavi - costi
Manyrelationships in parallel.
Everything in onepa
ge.
Sequ
entia
l.
You can see the relationships between elements.This language gives you the big picture of a Business Model.In a textual document, instead, information is layed out as a sequence and the relationships aren't immediately clear.
3 - It's a method
1 2 3 4 5Mobilize Understand Design Implement Manage
Process
The method suggests a five fases process for designing Business Models. The process covers the whole lifetime cycle of a Business Modlel.
Customer Insights
What does he think?
What doeshe say?
What doeshe see?
What doeshe hear?
Pain Gain
The method integrates with many innovation techniques.Customer Insights, Ideation, Visual Thinking, Prototyping, Storytelling, Scenarios ...
Business Environment SWOT Analysistrends
markets
macroeconomics
industrystrength weakness
opporunity threat
The method integrates with many strategic tools and techniques: Blue Ocean Strategy, SWOT analysis, Business Environment analysis, Customer Development.
What's this
Business Model thing?
1 - It's a concept: it lasts forever.
2 - It's a language: for communication.
3 - It's a method: for innovation..
For workshops and assistance in business modeling
in Italian www.hugowiz.it
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
$Date: 2011-10-24 15:56:03 +0200 (lun, 24 ott 2011) $ $Revision: 54 $
Special thanks to Alexander Osterwalder for publishing the method.www.businessmodelgeneration.com