WHAT’S THE VALUE?An economic impact study with social

considerations

Lindsay Kent, Julia Oak, Rebecca Waldrop

Origins of the Study

Sociology Senior Seminar– sociological consulting for a local non-profit organization

Data collected for grant applications

Anchor institution in Geneva Centrally located,

provides key services for the community Smith Opera House – Located in Downtown Geneva

Details of the Study

Surveys administered at 13 events hosted by the Smith: January-March

Hard-copy version Personally administered

at research site

Electronic version URL provided in event

pamphlets

Research Instrument

Adapted from Americans for the Arts Conducted in 2012 182 study regions, representing all 50

states

Findings: The non-profit arts and culture industry

is an economic driver in communities: Generation of $135.2 billion of

economic activity Supported 4.1 million full-time jobs in

2012 Promotes tourism

Sample Survey Questions

Determining the Economic Impact

Multiplier = 1.5

For every $1 spent, an additional $0.50 is spent in the economy

The multiplier is applied to the estimated total spending by attendees of Smith events

Findings

Average Spending Per

Person (N=384)

Estimated Total Spending for

Population (N=4201)

Admission $11.71 $49,196.00

Refreshments $2.95 $12,410.00

Food/Drink $8.27 $34,852.00

Souvenirs/Clothing $1.36 $5,696.00

Childcare $0.29 $1,204.00

Overnight $3.37 $14,170.00

Other $0.25 $1,038.00

SUM: $28.20 $118,566.00

Findings Continued

$118,566.00 X Multiplier of 1.5 = $177,849.00 of economic activity generated by the Smith in 2 months

Comparison to National Data

 Region A

(<50,000 ppl) The SmithAdmissions NA* $11.71 Refreshment and/or Snacks $3.74 $2.95 Meals $10.92 $8.27 Souvenirs and Clothing $5.73 $1.36 Transportation $2.81 NA**Child Care $0.43 $0.29 Overnight Lodging $7.51 $3.37 Other $1.32 $0.25 Average per person $32.48 $28.20

*Admissions not included in national study **Local Transportation included in Other for the Smith study

Attendance by Zip Code

Social Considerations

2013

Total Events in Geneva: 265

Hosted by the Smith: 162

Hosted by other Organizations: 103

Social Considerations

Completed HS10%

Completed 2 year degree

16%

Current College Student

13%Completed 4 year

degree25%

Post-grad or higher

36%

Level of Education

Social Considerations

Household Income Smith Sample

Less than $40,000 17.2%

$40,000-$59,999 14.9%

$60,000-$79,999 17.5%

$80,000-$99,999 15.1%

$100,000 or more 27.1%

N/A 7.8%

Median Income- City of Geneva: $37,438

Implications of Social Considerations

Hosts the majority of events in Geneva

What population is the Smith serving? Compared to their

mission

An anchor institution, but for who?

Thank you!

Special thanks to:

Pat McGuire, Retired Professor of Economics (HWS)

Kelly Bradley, Executive Director of the Smith Center for the Performing Arts

Roy Fearon, Hobart ‘14, GIS Teaching Assistant

Volunteers at the Smith Center for the Performing Arts

Bibliography

McGuire & Dimetrov (Summer 2008). Working Papers, “Economic Impact with the IMPLAN model.” Hobart & William Smith Colleges

Smith Opera House. (n.d.). in Geneva, NY. Retrieved February 16, 2014, from http://cinematreasures.org/theaters/858

History of the Smith Opera House. (n.d.).The History of the Smith . Retrieved February 16, 2014, from http://thesmith.org/smith-opera-house/history

Bibliography for Pictures:

http://upload.wikimedia.org/wikipedia/commons/e/ea/Smith_Opera_House.jpg

http://visitfingerlakes.com/media/uploads/scenics-moodshots/historic/smith_opera_house__612x388.jpg

http://www.genevaonthelake.com/images/SmithOperaHouse.jpg

http://www.weos.org/saysyou/smithcenterforthearts.jpg

http://www.downtowngeneva.org/images/historic/pc64.jpg

http://visitfingerlakes.com/media/uploads/attractions/arts-theater/theater/the-smith/smith_detail__612x388.jpg

http://www.hws.edu/dailyUpdate/NewsDetails.aspx?aid=11304

http://depositphotos.com/6647996/stock-illustration-Success-money-direction-sign.html

http://3.bp.blogspot.com/-ypWzdJv2Yaw/T85rdF-3DpI/AAAAAAAAAh8/5TAKzxq-P4w/s1600/8081134619-009.jpg

http://www.terragalleria.com/images/us-sw/usnv9138.jpeg

http://www.bubblews.com/assets/images/news/1301101599_1373910340.jpg

http://www.fingerlakes1.com/temporary/geneva040808.jpg

http://www.dow

http://www.bing.com/images/search?q=money+sign&FORM=HDRSC2#view=detail&id=A4DE6E2A013E900212AFB6411132A4698687A778&selectedIndex=59ntowngeneva.org/maps