what's preventing action on sustainability? 2012
TRANSCRIPT
Jane Bevis What’s stopping us from tackling sustainability at
scale?
Heart or head?
Heart failures
Scary size or complexity
Scary to raise within my company
Scared of what others will do with it
Don’t want to be ahead of the market
Customers don’t care
We don’t care
Passionate about other projects
Head case
• No business case
• RoI higher for other projects
• Risks to business greater elsewhere
• Next month’s sales target/profit statement is more important
• Risks lie with supplier, not me
• Don’t understand what I’d do with the information