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AD OF THE MONTH

WHAT’S NEW ADS LIVE AT WWW.ADMEDIA.CO.NZ

Big’s Starship donation envelope cleverly uses the cute factor to achieve great impact. No parent could fail to be moved. May be just too simple for the Art of the Envelope Awards – but it’s our Ad of the Month.

When is an ad art? Artist Jon Chapman-Smith transformed his installation from Tiger Translate earlier this year into a print ad for Threaded Magazine and the

Semi-Permanent Programme to show Tiger Beer’s support of the arts, and pro-mote the specially curated After-Party.

Agency: Running with Scissors Client company: DB Breweries

Brand/product: Tiger Beer Client contacts: Mike Stribrny, Brand Manager; Russell Browne, Marketing Manager

Media: Magazine, Sponsorship of Semi-Permanent – Tiger Translate After PartyStrategy and delivery team: Eddy Helm, Matiu Sadd

Artist/Illustration: Jon Chapman Smith – fuman.co.nz Event curator: Reece Jensen, RJX

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Yukfoo Animation helps ‘Destroy Your Limits’ for Canon and the Singapore Youth Olympic Games team.

Producer: Lottie HopeDirectors: Alan J. Dickson, Bernie Roux

Lead CGI: Andy van StratenAnimator: Paul Tempelman

Lighting render TD: Liana van RensburgWater TD: Yoshi

CGI ceneral & compositing: Craig MurrayBackground & concept art: Warwick Urquhart

Modelling: Mark AllenCharacter design: Alex Dron

Editing & compositing: Thelonious VeltmanAgency: Denstu Singapore

CD: Tony PereiraProducer: Adele Huang

Client service: Perlina Chan

Paseo Doves: Yukfoo flirts with avian “tug-of-love”.

Client: Asia Pulp PaperAgency: BlackPencilPSI, Jakarta, IndonesiaProduct: Paseo Facial TissuesCreative: Geoffrey FryAnimation: Yukfoo Animation Studios, Auckland, NZProducer: Samantha YongDirector: Alan J. DicksonHead of CG: Andy Van Straten

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This mailing invites Mercury Energy customers to contribute a monthly donation to help Starship save tiny premature babies with life-threatening complications. The envelope shows just how tiny they really are.

Agency: BigClient company: Mercury EnergyBrand/product: Star Supporters ClubClient contacts: Samantha Hay, Catherine KempMedia: Direct mail Account team: Ant Salmon, Diane Burnett Creative team: Joe Holden, Isaac Thackray, Guy Johnson, Tom Etuata Photography: Gettyimages.com

Vogel’s outdoor campaign for Fashion Week.

Agency: Publicis MojoClient company: Goodman Fielder

Brand/product: Vogel’sClient contact: Nicola Ellish, Marketing Manager

Media: OutdoorAccount director: Ruth Blair Account manager: Jen Hird

Writer: Anthony WilsonArt director: Iain MacMillan

Photography: Vanessa WuRetouching: The Lounge

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Agency: ColensoBBDOClient company: Frucor

Brand/product: V IsokineticMedia used: TV

Creative director: Nick Worhtington.Account team: Tim Ellis, Stefanie Robertson, Jessica Blake,

Elizabeth SouthallWriters/Art directors: Rebecca Johnson-Pond,

Kimberley RaganAgency producer: Jen Storey

Production/film co: Capital City FilmsProducer: Julie ElstoneDirector: Nathan Price

Editor: PostboySoundtrack: Lonesome Traveller

Music: Licensing and Song Search Franklin RdAudio post: Shane Taipari – Franklin Rd

This campaign takes the exact, dry and very carefully constructed format of traditional comparative advertising and applies it to a comparison between the new Monteith’s Crushed Pear Cider and Monteith’s Crushed Apple Cider, as if they are competitors. Agency: Running with Scissors Client company: DB Breweries Brand/product: Monteith’s Client contact: Russell Browne, Marketing Manager Media: Magazine, Web, Radio Strategy and delivery team: Friday O’Flaherty, Eddy Helm, Victoria Spicer Media: Spark PHD Creative team: Bob Moore, Simon Pound, Olly Harris Art director: Jane Ahern, Mo Design Finished art: Sheridan Hampton Web banner production: Terabyte

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Congratulations to our August winner of the NAB Newspaper ad of the Month competition, Ogilvy New Zealand.

Client: Auckland Zoo, Paula CorcoranAgency: Ogilvy New Zealand

Executive creative directors: Damon O’Leary, Basil ChristensenWriters/Art directors: Darran Wong-Kam, Ben Pegler

Account director: Ben PartingtonRetouching: Adrian Fitzgerald, Nic Hall

AIM Proximity and new animation shop National Park cre-ate four online videos for rightcar.govt.nz using stop-frame animation. Shelby and Gregg, the crash-test eggs, charm your socks off, whilst doing a cracking job of educating you about vehicle safety technology.

Agency: AIM Proximity, Clemenger BBDOClient company: NZTABrand/product: rightcar.govt.nzClient contact: Rachel PrinceMedia: Web Creative director: Brett Hoskin Creative/account team: Ben Pujji, Linda Major, Linda ReuvecampMedia strategist: Ben PujiWriters: Mike Gwyther, Tony StevensArt director: Mark Dalton Agency producers: Donal Devlin, Marty GrayInteractive designer: Stephen Horner Technical lead: Ronan QuirkeAnimation: National ParkLead developer: Mirko May

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Agency: Colenso BBDOClient company: State Insurance

Brand/product: InsuranceMedia: TV, Web

Creative director: Nick WorthingtonAccount team: David Bowles, Rachel Turner, Angela Vance

Writer: Will BinghamArt director: Victoria Daltery

Agency producer: Nigel SuttonProduction/film co: Capital City Films

Producer: Julie ElstoneDirector: Nathan Price

Post production: Perceptual EngineeringEditor: Dave Coulson

Soundtrack: Favourite Things Licensed by Franklin RdMusic arrangement & production: Franklin Rd

Sound design: Shane Taipari – Franklin RdFranklin Rd producers: Jonathan Hughes, Stacey Thomas

Now you can achieve your health and fitness goals quickly and efficiently. BodyTech’s fitness efficiency focus gets you to the ‘good bit’ faster – whether it’s having a glass of wine with dinner and not feeling guilty, panting less than your dog after a walk, or seeing your toes again.

Agency: RohrbelClient company: BodyTechBrand/product: Fitness efficiency gymClient contacts: Peter and Monique RanaMedia: Outdoor Creative team: Jeneal Rohrback, Drew Ayers, David BellDesign & artwork: AsoneMedia strategist: Graham SmallPlanner: Margaret WhittenPhotography: Leon RoseRetouching: Lloyd Williams