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TRANSCRIPT
What’s New for
April 25, 2018
About ACT for Alexandria
ACT is Alexandria’s Community Foundation
Turning ideas into action and resources into results.
Introductions
● Name
● Organization
● What is your favorite thing about spring?
Agenda
● About Spring2ACTion and our History
● 2018 Prizes!
● Intro to GiveGab - your 2018 Spring2ACTion Platform!
○ The GiveGab Basics
○ Key Features and Resources
● Registering for Spring2ACTion
● Next Steps and Questions
What is Spring2ACTion?
● Alexandria’s Giving Day - one day when our community comes together to
support nonprofits!
● 24-Hour online giving event on April 25 through a single giving platform hosted
by GiveGab
● A simple way to connect donors to the charitable causes they care about
most and encourages them to take action
● Crowdfunding and peer to peer fundraising mixed with friendly competition
● Nonprofit trainings, tools, templates, and guides offered to optimize efforts
Spring2ACTion Over the Years
2011 2012 2013 2014 2015 2016 2017
Dollars Raised $104,156 $319,333 $659,971 $1,031,282 $1,276,909 $1,337,493 $1,592,459
Nonprofit Participants 47 72 97 121 129 152 158
Number of Donations 1,265 3,698 7,184 9,969 12,660 11,958 12,819
Number of Unique Donors
Didn’t track
Didn’t track 5,872 7,516 9,431 8,316 9,058
Free Agent Fundraisers 0 35 127
219 (183 active) raised
$294,576
339 (250 active) raised
$472,977
289 (198 active) raised
$345,156
410 (275 active) raised
$342,370
Prizes for Spring2ACTion
● Prizes Awarded for 1st - 5th Place on Leaderboards for Most Dollars, Most
Donors, and Free Agent Fundraisers ( determined by most donors)
● Power Hours - Awarded for most dollars and most donors during 11am -
noon, 3-4pm, 7-8pm, and 10-11pm
● Early Bird Prizes - Awarded for most dollars and most donors from April 11 -
April 24 and Midnight - 8am on April 25
● ACTion Hero Prizes - Randomly drawn hourly prizes from 10am - 10pm
● Surprise Prizes
Leaderboards
Sponsors & Community Partners
Who is GiveGab?
Quick Guide To GiveGab
● Safe, secure, and reliable platform for nonprofits & donors
● Mobile responsive on every page
● Seamless transactions and donation processing
● Multi-Give features to encourage increased support
● Immediate “Thank You” messages to donors
● Accessible support team readily available
Pricing
6.3% - 7.6% + $0.30
2% Platform Fee
+
=
● No registration cost or subscription
required to participate
● Donors ALWAYS have the option to
cover all fees on behalf of your
organization
● Historically 65-75% of donors cover
fees on your behalf
2.1% Spring2ACTion Fee
+
2.2% Credit Card Fee (3.5% for American Express) + $.30 per
transaction
Secure & Reliable
● Partnered with Stripe - PCI Level 1 Payment Processor
● All participating organizations verified as IRS and State recognized nonprofits
● Fail Safe Redundancy Plans for your Giving Day
○ Load Testing
○ Cloud Services
○ Backup Plans
● Complete Transparency with Nonprofits and Donors
Building Donor Trust
Easy & Accessible
● On Average 61% of all emails are
opened on a mobile device
● Your Giving Day is completely mobile
responsive on every page
● Donors can give easily on any
internet enabled device
Simple Donation Processing
● All major credit cards accepted
● Securely processed through Stripe
● Donors always have the option to
cover all fees on your behalf
○ On average, between 65-75% of donors
choose to cover all fees on a Giving Day
● Option for donors to schedule
monthly recurring donations
Give, Give, and Give Again!
GiveGab’s Multi-Give features make it quick
and convenient for donors to support as many
causes in their community as they like!
Instantaneous Donor Delight
● Customizable Thank You Emails
○ Add your own text, photo, or video!
● Sent immediately after the gift is made
● Comes from YOUR organization
● Includes your organization’s EIN and donation
amount to act as a tax-deductible receipt
● Social Share links for more online engagement
● Option to encourage donors to fundraise
Support Team
● Visit Our Help Center
https://support.givegab.com/
● Send us an email at
● Chat with GiveGab’s Customer
Success Team whenever you have
questions or need a hand
○ Look for the little blue chat bubble!
More Platform Opportunities
● Enhanced Profile Customization
● Peer-to-Peer Fundraising Tools
● Automatic Matching Gift Feature
● Easy Social Sharing
● Recognize Cash & Check Gifts
● Nightly Donation Deposits
● Instant Access to Donor Data
Even more features available to you year round!
Registering for
April 25, 2018
www.spring2action.org
Screenshot of “Register Now” button on landing page
If I participated last year, do I need to register / search for my organization this year?
Yes! Spring2ACTion is on a new platform this year (GiveGab), so you will need to search and register your organization
Screenshot of “Add My Organization” information screen
Your Preparation Checklist
Your Preparation Checklist
The Basics
● Logo
○ As one of the first things a donor sees on
your profile, make sure your logo is
current and represents your brand
● Tagline
○ A quick one sentence overview of your
organization or giving day campaign
● Website
○ Add your website so donors will be able
to learn more about your organization
● Causes
○ Select up to 3 causes to help donors find
causes they’re interested in.
Telling Your Story
Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Giving
Levels
Personal Gratitude
● Write your own custom
thank you message
● Add your own photo
or video
● Sent immediately to your
donor’s email when they
make a gift
● Comes directly from your
organization’s contact
Recruit Free Agent Fundraisers
What is a free agent fundraiser?● A champion for your organization who agrees to raise
money for your cause on Spring2ACTion – April 25
Who can be a free agent fundraiser?● Board members, volunteers, donors, staff, etc.
Why do you want free agent fundraisers?● Extend your reach by using their networks● Compete on separate leaderboard and add to your
total # of donors and $ raised
How do I register my free agent fundraiser?● That’s next!
Viewing & Sharing Your Profile
Tips, Tools, and Resources
● The Nonprofit Toolkit has
everything you need to plan,
prepare, and promote
Spring2ACTion and reach your
goals!
○ Customizable Templates
○ Communication Timelines
○ Spring2ACTion Graphics
○ Helpful resources for your board
members, volunteers, and fundraisers
Other FAQs
● What is the minimum/maximum donation?
○ $5 minimum, no maximum
● Can donors cover the fees?
○ Yes! Each donor is given the option to cover the credit
card, platform, and Spring2ACTion fees.
● Who receives the donor information?
○ Each individual organization receives their own donor
information. The Spring2ACTion team and GiveGab
also has access to this information. GiveGab will never
contact your donors without your permission except
donation receipts.
Other FAQs
● Can we add offline donations?
○ Yes! You can easily add offline donations right through
your Giving Day Dashboard. NOTE: Offline donations
will NOT be included in leaderboards.
● Can I add sponsor matching to my campaign?
○ Yes! If you have previously acquired a matching gift
opportunity from a sponsor, you can include that on
your profile to encourage and excite donors to make a
gift.
● Can donors search for my organization’s page?
○ Yes! There is a search bar on the main Spring2ACTion
landing page.
Other FAQs
● What’s the difference between my GiveGab Profile and
my Spring2ACTion profile?
○ When you signup for Spring2ACTion you have both a
GiveGab profile and a Spring2ACTion profile within it.
Your GiveGab profile is a “static” presence of your
organization that will not be used for Spring2ACTion.
Your Spring2ACTion profile is a snapshot in time of a
story you’d like to tell for this specific fundraising
opportunity. This profile will be shared
Other FAQs
● When do early donations begin?
○ April 11
● Do I need to issue a tax receipt to donors?
○ No! Immediately after your donor makes a gift, they will
receive a tax-deductible receipt from your
organization automatically.
● When will I receive my donations from S2A?
○ Within 24-48 hours after the donation is made via
direct deposit to the bank account you provided during
registration.
Visit FAQs at www.Spring2ACTion.org for more details.
Your Next Steps
● Register for Spring2ACTion
● Like and Follow Spring2ACTion on Social Media!
● Watch your inbox for important emails
● Sign up for and attend upcoming training sessions and office hours
● Check out the Nonprofit Toolkit, including
○ Factsheet
○ Timeline
○ Email Templates
○ Sample Facebook and Twitter Posts
○ Social Media Tips
Upcoming Dates
February 27 – Ask the Experts Training
March 2 – Deadline: Nonprofit registration (print materials)
March 13 – Free Agent Fundraiser & Board Engagement for S2A Training &
GiveGab Office Hours
March 15 – Deadline: Final nonprofit registration
April 9 - Final Steps to Success for Spring2ACTion Webinar
April 10 – Last Chance Q&A and Materials Pick-Up for Spring2ACTion
April 11 - 24 – Early Giving for Spring2ACTion
April 25 – Spring2ACTion – Alexandria’s Giving Day!
May 18 – Spring2ACTion Celebration, 9:30-11am at Virtue Feed & Grain
Questions?
April 25, 2018