Spring2ACTion 101February 7, 2017

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About ACT for Alexandria

ACT is Alexandria’s community foundation

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Turning ideas into action and resources into results.

Introductions:

• Name

• Organization

• What is your favorite thing about spring?

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Spring2ACTion - Alexandria’s Giving Day!

• 24 hour online giving event through single online giving platform (Razoo)

• Crowd funding and peer to peer fundraising mixed with friendly competition

• One day when our community comes together to support nonprofits 4

Why Spring2ACTion?

• Grow philanthropy

• Grow revenue

• Grow supporters

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Spring2ACTion Over the Years2011 2012 2013 2014 2015 2016

Dollars Raised $104,156 $319,333 $659,971 $1,031,282 $1,276,909 $1,337,493

Nonprofit Participants

47 72 97 121 129 152

Number of Donations

1,265 3,698 7,184 9,969 12,660 11,958

Number of Unique Donors

Didn’t track

Didn’t track 5,872 7,516 9,431 8,316

Free Agent Fundraisers

0 35 127 219 (183 active) raised $294,576

339 (250 active) raised $472,977

289 (198 active) raised $345,156

Spring2ACTion has raised $3,829,144 for local nonprofits!

Glossary of Terms

• Razoo

• Crowdfunding

• Leaderboard

• Competition Terms – Most Dollars, Most Donors, Unique Donors, Spring4ART, Power Hour, ACTion Hero

• Free Agent Fundraiser

• Spring2ACTion Nonprofit Toolkit

• Matching Grant7

Razoo Basics

• Nonprofits set up fundraising pages with images, descriptions and suggested donation amounts

• Donors make contributions to nonprofits at www.Spring2ACTion.org

• All of the nonprofit fundraising pages compete on Spring2ACTion leader boards

• Free Agent Fundraisers may also set up fundraising pages that are linked to a nonprofit

• The total number of dollars raised, donations made, and unique donors are tracked before and during Spring2ACTion

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Prizes for Spring2ACTion

• Four Leaderboards

• Eight $500 Power Hour Prizes

• ACTion Hero Prizes - $100 hourly for randomly selected nonprofits between 10am-10pm

• Surprise Prizes

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Leaderboards

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Step 1: Register

https://Spring2ACTion.razoo.com/p/registration

Log in or Sign up

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Step 1: Register

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Deadlines:Nonprofits: February 21Free Agent Fundraisers: March 30

Step 1: Register

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Step 1: Register

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Step 1: Register

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Step 1: Register

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Step 1: Register

You will receive an email from Razoo within 48 hours confirming your registration is complete.

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Step 2: Start Planning Your Campaign

• Designate a point person to lead the campaign

• Determine a focus for your campaign

• Set a goal – dollars and donors

• Determine your communications channels

• Consider an offline event on April 5

• Recruit Free Agent Fundraisers

• Secure matching grants

• Develop a thank you strategy and continue donor engagement

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Step 3: Set up your page

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Step 3: Set up your page

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Step 3: Set up your page

Under Advanced Options, you have the option to customize your donor and dollar count in the edit tab, under advanced.

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Step 3: Set up your page

Send updates to your donors from your Razoo page in the Updates tab.

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Step 3: Set up your page

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You will receive an email every time someone makes a donation or visit Donations tab to see donor info.

Step 3: Set up your page

Add matching grants in the Matching Grants tab. Click on Add a Matching Grant

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Step 4: Recruit Free Agent Fundraisers

• What is a free agent fundraiser?• A champion for your organization who agrees to raise money

for your cause on Spring2ACTion – April 5

• Who can be a free agent fundraiser?• Board members, volunteers, donors, staff, etc.

• Why do you want free agent fundraisers?• Extend your reach by using their networks• Compete on separate leaderboard and add to your total # of

donors and $ raised

• How do I register my free agent fundraiser?• No registration needed for new FAFs – just be sure their page

is created by March 30 to be included in the FAF leaderboard

Last Year FAFs raised $345,156!25

Step 4: Past Free Agent Fundraisers

• March 1 - Razoo will send an email to all past participating nonprofits with a list of past FAFs and the links/urls to 2016 pages. Nonprofits must reply to that email and indicate which free agent fundraisers will be returning.

• March 27 – Razoo will send reminder email to nonprofits

• March 30 – Last day for nonprofits to email Razoo about past FAFs

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Step 4: Free Agent Fundraisers

Direct FAFs to your page and have them click here to create their FAF page. Deadline –March 30 27

Step 4: Free Agent Fundraiser Ideas

Competition: • Board members vs. Staff members• Grade level teams

Name recognition:• Personalized free agent fundraiser pages

Other community partnerships:• Pages set up by churches or businesses

Stunts or challenges: • A recognizable person who agrees to do a “stunt” if a

goal is met

Other ideas? 28

Other FAQs

• What is the minimum/maximum donation?

• When do secured pledges (early donations) begin?

• What are the fees?

• What is a donation booster?

• Who receives the donor information?

• Do I need to issue a tax receipt to donors?

• When will I receive my donations from S2A?

Visit FAQs at www.Spring2ACTion.org for more details. 29

Next Steps

• Register at https://spring2action.razoo.com/p/registration by February 21 (for nonprofits and print deadline) or final deadline March 17

• Browse Nonprofit & FAF Toolkits for Resources including:• Factsheet• Timeline• Email templates• Sample Facebook & Twitter posts• Social Media tips

• Attend Training Sessions30

Upcoming Dates• February 21 – Deadline: Nonprofit registration (print

materials)

• February 21 – Maximizing Your Giving Day Success

• March 7 – Ask the Experts

• March 13 – Free Agent Fundraiser Happy Hour, 5-7pm at ACT

• Starting March 15 – Materials Pick Up & Lab Time at ACT

• March 17 – Deadline: Final nonprofit registration

• March 20 – Giving begins via Secured Pledges

• March 17, 24, 31 – Office Hours, 10am-3pm at ACT

• March 30 – Deadline: Free Agent Fundraiser registration

• April 5 – Spring2ACTion – Alexandria’s Giving Day!31

Questions?

Contact:

Brandi Yee –

Brandi.Yee@actforalexandria.org

Pamela Larson –

Pamela.Larson@actforalexandria.org

703-739-777832