what you need to succeed in social media today foundation center
TRANSCRIPT
• Presented by,
• Chris Dessi
1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
EVERYTHING
HAS
CHANGED
6
7
8
Evolve or
Die
57% want to
receive a
discount or
promotion
– Mashable
Globally,
46% of those
with online
access use
social media
to help make
purchase
decisions -
Nielson
14
The top reasons for
U.S. email users to
unsubscribe from a
business or non-
profit email
subscription are
too many emails
(69%) and content
that is no longer
relevant (56%) –
Chadwick Martin
Bailey
15
STOP PUSHING
START
LISTENING
1. EVERYTHING HAS
CHANGED
2. EVOLVE OR DIE
3. STOP PUSHING,
START LISTENING
87% of Facebook
users like a brand on
Facebook – LAB42
53% of social
media
marketers don’t
measure their
success –Awareness Networks
The Average age of
Facebook users is
40.5 years of age -PINGDOM
Facebook now
has 1 billion
users who are
“actively”
spending time
with the site –Mark Zuckerberg
Holy shit.
COVER
IMAGE
TIMELINE
TACTICS
Outside
Business
Hours
Don’t overlook
the weekend
Posts that end
in a question
have 15%
higher
engagement – Buddy Media
Where
When
Would
Should
How
Who
What
Like
Take Submit
Post
Comment
Tell Us
Event
Winner
Offer
generates
200 Million
tweets &
1.6 Billion
search
queries per
day-YESMAIL
The
average
age of
Twitter User
is 37.3
years of
age – PINGDOM
Holy shit … again.
Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets
(Source: Buddy Media)
Tweets with one or two hashtags
receive 21% higher engagement than
those with three or more hashtags
Twitter now
has more
than 500M
accounts,
with 141.8M
in the US
- SEMIOCAST
S-p-e-l-l it out
Add images
Add Links
<100 characters
Short Should I Use?
8am- 7pm
1-5
Tweets
per Day
“You can’t stop the waves, but
you can learn to surf.” Jon
Kabat-Zinn
Accomplish the great task
by a series of small acts. - Tao De
Ching
AMBIENT AWARENESS
AMBIENT AWARENESS
Sources
• Buddy Media – White Paper
• Shutterstock